NHL Expands ‘Hockey Fights Cancer‘ Initiative with new Sponsorships and Fundraising Efforts
Table of Contents
- 1. NHL Expands ‘Hockey Fights Cancer’ Initiative with new Sponsorships and Fundraising Efforts
- 2. AstraZeneca Continues Pioneering Support
- 3. new Canadian Sponsorships Drive Fundraising
- 4. Expanding Community Engagement
- 5. Ways to Support the Cause
- 6. About Hockey Fights Cancer™
- 7. The Growing Importance of Cancer Awareness in Sports
- 8. Frequently asked Questions
- 9. How does the NHL & NHLPA’s collaborative campaign demonstrate corporate social responsibility?
- 10. NHL and NHLPA Collaborate on the Latest Hockey Fights Cancer Campaign
- 11. The Power of Teamwork: NHL & NHLPA Unite Against Cancer
- 12. Key Components of the 2025 Hockey Fights Cancer Campaign
- 13. Impact and Fundraising Totals: A History of Giving
- 14. How Fans Can Get Involved: Supporting the Cause
- 15. Player Involvement & Personal Stories
- 16. The Future of Hockey Fights Cancer: Expanding the Reach
New York, NY – October 29, 2025 – The National Hockey League (NHL) and the National Hockey League Players’ Association (NHLPA) are bolstering their commitment to cancer research and support thru a meaningful expansion of the ‘Hockey Fights Cancer’ initiative. Several new partnerships and fundraising programs have been announced, promising a considerable increase in resources dedicated to combating this devastating disease.
AstraZeneca Continues Pioneering Support
AstraZeneca remains a key partner, serving as the presenting sponsor of ‘Hockey fights Cancer’ in the United States.The pharmaceutical company, with a stated ambition to eliminate cancer as a cause of death, has already contributed $800,000 as November 2023 to the V Foundation, supporting cancer research and a public health campaign focused on early detection. This campaign urges members of the hockey community to prioritize proactive health screenings.
new Canadian Sponsorships Drive Fundraising
This season marks the addition of Hyundai and Nicorette as official sponsors of ‘Hockey Fights Cancer’ in Canada. Hyundai’s “Greatest Save” initiative will donate $10 to Hyundai Hope on Wheels for every save made during the 2025-26 NHL season, with a projected contribution exceeding $700,000 to pediatric cancer research through the V foundation. Nicorette, dedicated to helping people quit tobacco and nicotine, will donate to Hockey Fights Cancer and the V Foundation, incorporating lavender-themed creative elements during November and utilizing an NHL Alumni ambassador.
Expanding Community Engagement
The stanley Cup® Hope Lodge Tour will continue its seventh season, bringing the iconic trophy to residents of Hope Lodge communities across North America, offering moments of joy and inspiration. Furthermore,the “HFC Assist” program returns,empowering hockey teams at all levels to host their own fundraising events for the American cancer Society and the Canadian Cancer Society. Teams will receive toolkits and branded materials to support their efforts.
Ways to Support the Cause
Fans have multiple avenues to demonstrate their support. Official ‘Hockey Fights Cancer’ merchandise is available for purchase at NHLShop.com and nhlshop.ca. Additionally, customizable “Skate Skins” are available for purchase, with proceeds benefiting the NHL and NHLPA’s initiative through the V Foundation.
Did You No? According to the National Cancer Institute, approximately 1.9 million new cancer cases are expected to be diagnosed in the United States in 2025.
| Sponsor | Contribution Type | Beneficiary | Estimated Impact |
|---|---|---|---|
| AstraZeneca | Financial Donation | V Foundation | $800,000 (since Nov 2023) |
| Hyundai | Per-Save Donation | Hyundai hope on Wheels/V Foundation | >$700,000 (projected, 2025-26 season) |
| Nicorette | Financial donation | Hockey Fights Cancer/V Foundation | Undisclosed |
Supporters are encouraged to follow @NHL, @NHLUnites, @NHLPR, and @NHLPA, and use the hashtag #HockeyFightsCancer to join the online conversation.
About Hockey Fights Cancer™
Established in 1998 by the NHL and NHLPA,Hockey Fights Cancer has raised over $44 million,with more than $12 million raised in the last two seasons thanks to partnerships with the V Foundation and AstraZeneca. The initiative has become a leading cause program in professional sports, demonstrating the power of collective action in the fight against cancer.
Pro Tip: Early detection substantially increases the success rate of cancer treatment.Schedule regular check-ups and screenings as recommended by your healthcare provider.
The Growing Importance of Cancer Awareness in Sports
The NHL’s sustained commitment to ‘Hockey Fights Cancer’ exemplifies a broader trend of professional sports leagues proactively addressing critical health issues.This not only raises substantial funds for research but also utilizes the platforms of popular athletes to promote prevention, early detection, and support for those affected by cancer. Cancer remains a leading cause of death worldwide, with the American Cancer Society estimating over 600,000 cancer deaths in the US alone in 2025, underscoring the urgent need for continued research and awareness.
Frequently asked Questions
- What is Hockey Fights Cancer? Hockey Fights Cancer is an initiative by the NHL and NHLPA to raise money and awareness for cancer research and support those affected by the disease.
- How can I donate to Hockey Fights Cancer? You can donate through the official Hockey Fights Cancer webpage,by purchasing merchandise,or by participating in local fundraising events.
- What is the role of AstraZeneca in Hockey Fights Cancer? AstraZeneca is the presenting sponsor of the initiative and has contributed significantly to funding cancer research through the V Foundation.
- How does Hyundai contribute to Hockey Fights Cancer? Hyundai Canada will donate $10 for every save made during the 2025-26 NHL season, supporting pediatric cancer research.
- What is ‘HFC Assist’? HFC Assist is a program that allows hockey teams to host their own fundraising events to support cancer research.
what are your thoughts on the NHL’s continued dedication to this vital cause? How can sports leagues further leverage their platforms for social good?
NHL and NHLPA Collaborate on the Latest Hockey Fights Cancer Campaign
The Power of Teamwork: NHL & NHLPA Unite Against Cancer
The National Hockey League (NHL) and the National Hockey Players’ Association (NHLPA) have once again joined forces for the annual Hockey Fights Cancer campaign.This year’s initiative, launching in October and continuing throughout the season, aims to raise awareness and funds for cancer research and support programs. The campaign isn’t just about fundraising; it’s a powerful exhibition of solidarity within the hockey community and a beacon of hope for those battling the disease. This year’s focus includes increased support for local cancer centers and patient assistance programs.
Key Components of the 2025 Hockey Fights Cancer Campaign
The Hockey Fights Cancer campaign encompasses a wide range of activities, all designed to maximize impact. Here’s a breakdown of the core elements:
* “hockey Fights Cancer” Nights: Teams across the NHL will host dedicated Hockey fights Cancer nights during home games. These events feature:
* Special warm-up jerseys adorned with lavender accents – the colour symbolizing all cancers. These jerseys are auctioned off to benefit cancer research and support organizations.
* Lavender tape on player sticks.
* In-arena recognition of cancer survivors and those currently undergoing treatment.
* Public address announcements highlighting the campaign’s goals and impact.
* Limited-Edition Merchandise: The NHL and NHLPA offer a range of Hockey Fights Cancer merchandise, including t-shirts, hats, and pucks. A portion of the proceeds from these sales directly supports cancer charities. Look for exclusive designs available online and at arena stores.
* Social Media Engagement: The #HockeyFightsCancer hashtag is heavily promoted across all social media platforms, encouraging fans to share their stories, show their support, and participate in online fundraising initiatives.Players, teams, and fans alike are encouraged to use the hashtag to amplify the campaign’s message.
* Auction of Unique Items: Beyond the warm-up jerseys, the NHL and NHLPA often auction off unique game-worn memorabilia and experiences to raise additional funds. This can include signed sticks, skates, and even opportunities to meet players.
* Partnerships with Cancer Organizations: The campaign collaborates with leading cancer organizations, including the American Cancer Society, Cancer Research UK, and the Canadian Cancer Society, to ensure funds are directed to impactful research and patient care programs.
Impact and Fundraising Totals: A History of Giving
As its inception in 1998, Hockey Fights Cancer has raised over $25 million for cancer research and support programs. The campaign’s impact extends beyond financial contributions, fostering a sense of community and providing hope to individuals and families affected by cancer.
Here’s a look at some key milestones:
* 1998: The campaign began as a grassroots effort led by the NHL Players Association.
* 2006: The NHL officially partnered with the NHLPA to expand the campaign’s reach.
* 2018: The campaign surpassed $20 million in total fundraising.
* 2023: A record-breaking fundraising year, exceeding $8 million.
How Fans Can Get Involved: Supporting the Cause
There are numerous ways for hockey fans to participate in the Hockey Fights Cancer campaign:
- Donate Directly: Visit the official NHL Hockey Fights Cancer website to make a direct donation to the campaign’s partner charities.
- Purchase Merchandise: Show your support by purchasing Hockey Fights Cancer merchandise.
- Participate in Auctions: Bid on unique items and experiences to raise funds.
- Spread Awareness: Share the #HockeyFightsCancer hashtag on social media and encourage others to get involved.
- Attend “Hockey Fights Cancer” Nights: Show your support in person by attending a game and participating in the in-arena activities.
- Volunteer: Many local cancer organizations rely on volunteers. Consider donating your time to support their efforts.
Player Involvement & Personal Stories
Many NHL players have personal connections to cancer, either through family members or friends. Their involvement adds a deeply personal dimension to the campaign. Players frequently share their stories to raise awareness and inspire others.
* Example: Several players have dedicated games or fundraising efforts to honor loved ones lost to cancer, demonstrating the campaign’s profound impact on the hockey community.
* NHLPA Foundation: The NHLPA Foundation provides financial assistance to players,alumni,and their families facing cancer diagnoses.
The Future of Hockey Fights Cancer: Expanding the Reach
The NHL and NHLPA are committed to continually expanding the reach and impact of the Hockey Fights Cancer campaign. Future initiatives may include:
* Increased Focus on Prevention: promoting cancer prevention strategies and early detection screenings.
* Enhanced Support for Patient Navigation Programs: Helping patients navigate the complexities of cancer treatment.
* Global expansion: Extending the campaign’s reach to international hockey communities.
* Research Grants: Direct funding