Dongbang Agro Equips Sales Force for 2024 Growth, Prioritizing Farmer Partnerships
Cheonan, South Korea – In a move signaling a strong commitment to both its employees and the Korean agricultural sector, Dongbang Agro has completed an intensive job competency strengthening training program for its sales and marketing teams. The training, held from November 21st to 23rd at Sonobell Cheonan, underscores the company’s proactive approach to navigating a rapidly evolving agricultural landscape and solidifying its position as a key partner to farmers.
Boosting Expertise: From Disinfectants to Pest Control
The three-day program wasn’t just about product knowledge; it was a deep dive into the science behind effective agricultural solutions. Participants received practical education on disinfectants, pesticides, herbicides, and crucial safety protocols, including understanding toxicity levels. Recognizing the increasing challenges posed by pests, a significant portion of the training focused on managing threats to key crops like peaches, blueberries, and peppers. External experts delivered specialized lectures on controlling common pests such as mites, moths, and leafhoppers – a critical skill set for providing tailored solutions to farmers.
This emphasis on practical, hands-on knowledge reflects a broader trend in the agricultural industry. Farmers are increasingly demanding not just products, but also expertise and support in implementing effective pest management strategies. Integrated Pest Management (IPM) – a sustainable approach that minimizes pesticide use – is gaining traction, and companies like Dongbang Agro are positioning themselves to lead the way.
A Vision for Partnership: Beyond Just Selling Products
Dongbang Agro Chairman Yeom Byeong-man emphasized a core philosophy during the training: sales and marketing are about building genuine partnerships with farmers. “We are more than simply selling products; we are the roles of true partners who solve farmers’ problems together,” he stated. This sentiment highlights a shift in the industry towards a more consultative sales approach, where understanding a farmer’s specific needs and challenges is paramount.
The training also served as a platform to recognize long-serving employees. Certificates and prizes were awarded to 12 individuals, celebrating 25, 15, and 10 years of dedicated service. This acknowledgment of employee loyalty and experience is a testament to Dongbang Agro’s commitment to fostering a stable and knowledgeable workforce.
Strategic Alignment for 2024 and Beyond
CEO Byeong-jin Yeom confirmed that the training is directly linked to the company’s strategic plans for 2024, particularly concerning the launch of new products. He highlighted the program’s success in strengthening interdepartmental collaboration, crucial for a seamless rollout and effective customer support. “We will continue training to improve the growth and expertise of our members,” Yeom added, signaling a long-term investment in its sales and marketing capabilities.
The Korean agricultural sector is facing numerous challenges, including climate change, aging farmer populations, and increasing competition. Companies that prioritize innovation, employee development, and strong farmer relationships will be best positioned to thrive. Dongbang Agro’s recent training initiative is a clear indication that they are taking these challenges seriously and are committed to supporting the future of Korean agriculture.
Stay tuned to archyde.com for ongoing coverage of developments in the Korean agricultural industry and insights into the strategies of leading companies like Dongbang Agro. Explore our Agriculture section for more in-depth analysis and breaking news.
