The Streaming Boom’s New Epicenter: How Barcelona’s Serielizados Festival is Rewriting the Rules of European TV
Forget the established giants. While industry eyes often fixate on Series Mania and MIPCOM, a different kind of television festival is rapidly gaining momentum. Barcelona’s Serielizados, born from a university project, is now a pivotal force shaping the future of European television, boasting a 200,000+ online audience and 10,000+ attendees. This isn’t just about premieres and masterclasses; it’s about a fundamental shift in how series are developed, financed, and consumed, particularly in a market increasingly defined by co-production and regional storytelling.
The Rise of Co-Production: A Spanish Model for Europe
The festival’s core theme this year – and a growing trend across the continent – is collaboration. The “Arte and Movistar: a Co-Production Love Story” session, featuring key executives from both networks, underscores a vital dynamic. As original content budgets tighten in the US (down 20% or more in some territories), European broadcasters are doubling down on partnerships. Spain, uniquely, is bucking that trend, experiencing a continued boom in original series production. Serielizados Pro, the festival’s industry arm, is actively facilitating these connections, with its inaugural ‘Mind the Gap’ co-production pitch session showcasing ten standout European projects.
This isn’t simply about sharing costs. The Spanish model, highlighted by collaborations between national broadcaster RTVE and regional stations like 3Cat, demonstrates a commitment to diverse narratives and local talent. Series like “Zeru Ahoak” (“Mouths of Sky”), co-produced with Catalonia’s TV3, exemplify this approach. The success of shows like “Money Heist” (“La casa de papel”) has proven the global appeal of Spanish-language content, further incentivizing investment and collaboration.
Nordic Noir and Beyond: A Curated Focus on Storytelling
While embracing Spanish-language series, Serielizados maintains a discerning eye for international quality. This year’s competition features a strong showing of Nordic content – “The Danish Woman,” “Reykjavik Fusion,” “A Better Man,” and “A Life’s Worth” – building on the success of last year’s winner, “Pressure Point” from Sweden. This isn’t accidental. The festival’s co-founders, Víctor Sala and Betu Molero, emphasize a selection process prioritizing “storytelling, whatever the genre, and visionary works.” They’re not chasing trends; they’re identifying compelling narratives, even if they require taking risks on lesser-known productions.
This curation extends to documentaries, a format experiencing a surge in popularity on streaming platforms. Serielizados will highlight five titles, including “The Agent” (NRK) and “Nazi Cartel” (Sky Showtime), reflecting a growing appetite for non-fiction storytelling. The festival’s willingness to showcase both established hits and emerging voices positions it as a tastemaker, influencing what audiences watch and what industry professionals invest in.
Filmin: The Power of the Online Showcase
Serielizados’ partnership with Spanish streamer Filmin is arguably its most innovative move. Forced by the pandemic to embrace a digital format, the festival discovered a powerful way to democratize access to its content. With over 205,000 online viewers in 2020, the festival expanded its reach beyond Barcelona, attracting a national audience. This online component allows for bolder editorial choices, showcasing independent and experimental series that might not find a home in traditional cinemas. Filmin’s acquisition of “A Better Man” and “Reykjavik Fusion” demonstrates the tangible benefits of this collaboration, turning festival exposure into distribution deals.
The Future of Festivals: From Showcase to Incubator
Serielizados isn’t content to simply showcase existing series. The festival’s founders hint at a potential expansion into production, with documentaries being a key focus. This ambition reflects a broader trend: festivals are evolving from passive showcases to active incubators, fostering creativity and driving the development of new content. The increased funding for Catalan series and co-productions, as reported by Variety, provides a fertile ground for this evolution.
The success of Serielizados demonstrates that a focused, curated approach, combined with a commitment to co-production and a willingness to embrace digital innovation, can create a powerful force in the global television landscape. As the streaming wars continue and the demand for diverse, high-quality content grows, festivals like Serielizados will play an increasingly vital role in shaping the future of storytelling. What new narratives will emerge from this vibrant ecosystem, and how will these collaborations redefine the boundaries of European television?
