Paramount Appoints Lionsgate’s Shaun Barber as Chief for Domestic Distribution of Content

November 3, 2025

Shaun Barber Named Head of Domestic theatrical Distribution at Paramount pictures

Los Angeles, CA – Paramount Pictures has announced the appointment of Shaun Barber to the crucial role of Head of Domestic Theatrical Distribution, starting December 1st.This strategic move follows shifts within the company linked to its significant $8 billion merger with Skydance.

A Veteran Distribution Executive Takes the Helm

barber, a long-standing executive from Lionsgate, brings a wealth of experience to paramount. He will be responsible for shaping and executing the studio’s North American distribution strategy for all forthcoming cinematic releases,including the highly anticipated “The SpongeBob Movie: Search for squarepants,” alongside titles like “PAW Patrol: The Dino Movie” and “Aang: The Last Airbender”.

He succeeds Chris Aronson, who is departing from his position on December 1st as part of the broader organizational restructuring at Paramount.

Close Collaboration with International Teams

In his new capacity, Barber will work in close alignment with Mark Viane, Paramount’s International Theatrical Distribution Chief. both executives will report directly to josh goldstine, the newly designated President of Global Marketing and Distribution at paramount.

Goldstine highlighted Barber’s deep industry relationships and expertise, stating that he “brings extensive expertise in domestic distribution strategy and will help us strengthen our theatrical business and deliver exceptional experiences for moviegoers.”

Extensive Background in Blockbuster Franchises

Previously, Barber served as co-president of worldwide theatrical distribution at Lionsgate, a position he held for 18 years. During his tenure at Lionsgate and its subsidiary,Summit Entertainment,he played a key role in the distribution of major franchises. These included the “John Wick,” “The Hunger Games,” and “Twilight” sagas, as well as critically acclaimed films like “Knives Out,” “La La Land,” and “The Hurt locker.”

Before joining Summit Entertainment in 2007, Barber honed his skills at Warner Bros. for nearly a decade, contributing to the theatrical releases of iconic films such as “Harry Potter,” “The Matrix,” “Batman Begins,” and “Charlie and the Chocolate Factory.” He initially began his career at 20th century Fox in New York City in 1998.

“I’m honored to join Paramount Pictures at this defining moment in its storied history,” Barber remarked. “I look forward to collaborating with the exceptional team guiding the studio’s next phase of growth.Together with our exhibition partners, we’re committed to championing and elevating the power of the theatrical experience for audiences everywhere.”

Executive	Previous Role	New Role	Reporting To
Shaun Barber	Co-President,Worldwide Theatrical Distribution,Lionsgate	Head of Domestic Theatrical distribution,Paramount Pictures	Josh Goldstine
Chris Aronson	Head of domestic Theatrical Distribution,Paramount Pictures	Departing	N/A

Did You Know? The North American theatrical market remains a crucial revenue stream for major studios,even with the rise of streaming services. A strong distribution head is essential for maximizing box office returns.

Pro Tip: Understanding a studio’s distribution strategy can provide valuable insights into its overall financial performance and future plans.

The Evolving Landscape of Film Distribution

The role of a theatrical distribution head has become increasingly complex in recent years. The rise of streaming services has challenged customary box office models, requiring studios to adapt and innovate. Effective distribution now involves not only securing prime theater locations but also coordinating release strategies with streaming platforms and navigating evolving consumer preferences.

According to the Motion Picture Association (MPA), theatrical revenue is gradually recovering after a slump during the pandemic. However, the window between theatrical release and streaming availability has shortened, adding further complexity to distribution strategies. [https://www.motionpictures.org/](https://www.motionpictures.org/)

Frequently Asked Questions About Film Distribution

• What does a Head of Theatrical Distribution do? They oversee the strategy for getting films into theaters, including negotiating with exhibitors and managing release schedules.
• Why is theatrical distribution still critically important? Despite streaming, theatrical releases generate significant revenue and cultural buzz for films.
• How has streaming impacted theatrical distribution? Streaming has shortened the theatrical window and prompted studios to experiment with choice release strategies.
• What are the key skills for a successful distribution executive? Strong negotiation skills, industry relationships, and a deep understanding of market trends are crucial.
• What is the role of an international theatrical distribution chief? They manage the release of films in markets outside of North America, adapting strategies to local preferences and regulations.
• how does Paramount’s merger with Skydance affect distribution? The merger could lead to new synergies and opportunities in distribution, as well as potential restructuring of the distribution team.
• What is the significance of the ‘theatrical window’? The theatrical window refers to the period of time a film is exclusively shown in cinemas before becoming available on other platforms.

What are your thoughts on the future of theatrical distribution? Share your opinions and join the conversation in the comments below!

How will Shaun Barber’s experience with navigating complex distribution strategies at Lionsgate translate to maximizing Paramount’s profitability in the current fragmented entertainment market?

A Strategic Move in Content Distribution

Paramount Global has announced the appointment of Shaun Barber, formerly of Lionsgate, as the new Executive Vice President and Chief of Domestic Distribution for Paramount’s content Distribution division. This key hire signals a notable strategic shift for the media conglomerate as it navigates the evolving landscape of content distribution, streaming services, and theatrical releases. The appointment, effective immediately, places Barber at the helm of overseeing all domestic distribution efforts across Paramount’s portfolio, including Paramount+, Pluto TV, and its film studio.

barber’s Background and Expertise

Shaun Barber brings over two decades of experience in film distribution and television distribution to Paramount. His tenure at Lionsgate was marked by success in managing complex distribution strategies for a diverse range of content.

* Prior to this role, Barber held various leadership positions at Lionsgate, progressively taking on greater obligation.

* He’s known within the industry for his strong relationships with exhibitors, digital platforms, and key stakeholders.

* Barber’s expertise encompasses home entertainment distribution, digital sales, and theatrical booking.

This wealth of experience is expected to be invaluable as Paramount continues to optimize its distribution channels and maximize revenue from its content library.

Impact on Paramount’s Distribution Strategy

This appointment comes at a crucial time for Paramount, as the company focuses on strengthening its direct-to-consumer offerings and navigating the challenges of a competitive media landscape. Barber’s primary responsibilities will include:

1. Optimizing Release Strategies: Developing and implementing effective release plans for both theatrical and streaming content. This includes determining the optimal windowing strategies between cinemas and Paramount+.
2. Strengthening Platform Partnerships: Maintaining and expanding relationships with key distribution partners, including streaming platforms, cable providers, and digital retailers.
3. Driving Revenue Growth: Identifying new opportunities to monetize Paramount’s content library and increase revenue across all distribution channels.
4. Data-Driven Decision Making: Leveraging data analytics to inform distribution decisions and improve overall performance.

The Evolving Landscape of Content Distribution

The entertainment industry is undergoing a rapid change, driven by the rise of streaming platforms like Netflix, Disney+, and HBO Max. Customary distribution models are being disrupted, and media companies are increasingly focused on building their own direct-to-consumer relationships.

* Windowing: The traditional practice of releasing films in theaters first, followed by home entertainment and streaming, is being challenged. paramount, like other studios, is experimenting with shorter theatrical windows and simultaneous releases.

* Direct-to-Streaming: Some films are bypassing theaters altogether and going straight to streaming platforms.

* Hybrid Models: A combination of theatrical and streaming releases is becoming increasingly common.

Shaun Barber’s role will be critical in navigating these complexities and developing a distribution strategy that maximizes Paramount’s reach and profitability.

Lionsgate’s Perspective & Industry Reactions

Lionsgate has yet to publicly comment extensively on Barber’s departure, but industry analysts suggest his loss will be felt. He was a key figure in their distribution team and instrumental in securing favorable terms with various partners.

Industry reactions to the appointment have been largely positive. Experts believe Barber’s experience and relationships will be a valuable asset to Paramount. Several analysts have noted the importance of strong distribution leadership in today’s fragmented entertainment market.

Key Takeaways for Industry Professionals

This appointment highlights several key trends in the entertainment industry:

* The Importance of Distribution Expertise: As content becomes more readily available across multiple platforms, effective distribution is more critical than ever.

* The Rise of Direct-to-Consumer: Media companies are increasingly focused on building their own streaming services and direct relationships with consumers.

* The Need for Adaptability: Distribution strategies must be adaptable to the changing landscape and evolving consumer preferences.

* Data Analytics in Distribution: Utilizing data to optimize release strategies and maximize revenue is becoming essential.