Canarian Car Rental Firm CICAR Boosts Tourism Presence at London’s World travel Market
London, united Kingdom – November 6, 2025 – Canarian Self-reliant Car Rentals (CICAR) is currently reinforcing its commitment to the tourism sector by participating in the World Travel Market (WTM) in London. The event, a cornerstone of the global travel industry alongside major fairs in Berlin and Madrid, provides a critical platform for industry networking and strategic partnerships.
Optimism Surrounds Canary Islands Tourism
This year’s WTM is unfolding amid growing optimism for Canarian tourism, with projections indicating a positive outlook for the upcoming winter season. Industry analysts attribute this confidence to increasing demand from key source markets and the Canary Islands’ established reputation as a year-round destination. According to recent reports from the Spanish Ministry of Industry, Trade and Tourism, bookings to the Canary Islands are up 7% compared to the same period last year.
Focus on the British Market
CICAR is prioritizing the consolidation of the Canary Islands’ position within the British market, which represents roughly 40 percent of all visitors to the archipelago. The company’s presence at WTM allows for direct engagement with tour operators, travel agents, and other key stakeholders who influence traveler decisions.
The company maintains a prominent stand adjacent to the Canary Islands pavilion, serving as a central meeting point for authorities and industry professionals. Jéssica de León, the Minister of Tourism for the Canary Islands Government, visited the CICAR stand, accompanied by José Juan Lorenzo, Managing Director of promotur Turismo de Canarias, and Susana Pérez, Executive President of the Lanzarote Tourism Federation.
High-Level Meetings and Collaborative spirit
Oswaldo Betancort, President of the Lanzarote Cabildo, also made an appearance at the CICAR stand alongside Héctor Fernández, Managing Director of Tourism Lanzarote. Discussions centered around the positive trajectory of Canarian tourism in 2025 and strategies for enduring growth.The CICAR team, led by Commercial Director Ramón Valiente, actively participated in these conversations, sharing insights and fostering collaboration.
CICAR: A Legacy of Family Business and Island Identity
As part of the Cabrera Medina Group, CICAR stands as a leading family-owned business in the vehicle rental sector. Serving all airports,ports,and primary tourist zones across the Canary Islands,it offers thorough services to both leisure and business travelers. The firm’s iconic logo, created by renowned Lanzarote artist César Manrique, symbolizes a deep commitment to the unique culture and identity of the Islands.
| Key Facts About CICAR |
|---|
| Founded: Part of the Cabrera medina Group |
| Coverage: All airports, ports, and tourist areas in the Canary Islands |
| Logo Designed By: César Manrique |
| Market Focus: Strengthening presence in the British Tourism market |
Did You Know? The Canary Islands welcomed over 14.1 million tourists in 2023, contributing significantly to the region’s economic prosperity, according to Statista.
Pro tip: booking yoru car rental in advance, especially during peak season, can secure better rates and ensure vehicle availability.
The Enduring Appeal of the Canary Islands
The Canary Islands continue to attract visitors due to their pleasant climate, diverse landscapes, and unique cultural heritage.Beyond the beaches, the islands offer volcanic landscapes, national parks, and vibrant local traditions. Sustainability is becoming an increasingly critically important aspect of tourism in the Canary Islands, with efforts underway to promote responsible travel practices. The islands are also increasingly popular for digital nomads and remote workers attracted by the lifestyle and connectivity.
Frequently Asked Questions About CICAR and Canarian Tourism
What are your thoughts on the future of tourism in the Canary Islands? share your insights in the comments below! Do you prefer booking car rentals in advance, or taking your chances upon arrival?
