Extending Multi-Year Partnership: Infront Moto Racing Enhances MXGP in Europe with Extended MotoGP Contract

Parts Europe extends MXGP partnership into Multi-Year Renewal

The Parts Europe automotive equipment retailer has extended its partnership wiht the Motocross World Championship (MXGP) through its Thor brand, ensuring continued support for the series.

Germany-based Parts Europe has secured a multi-year renewal with MXGP,managed by Infront Moto Racing. This collaboration will see Thor continue to deliver premium racing gear,innovation,and rider-focused support to the championship.

The extension was announced alongside details for the 2026 MXGP season, slated to begin in late February, with the opening round’s location still to be confirmed. The 2026 calendar features a robust 20 rounds, culminating in a final event in Darwin, Australia, in late September.

Parts Europe’s sponsorship for the recently concluded 2025 season was valued at $0.48 million by GlobalData Sport. MXGP boasts a strong portfolio of commercial partners, including prominent motorsport brands like Liqui Moly, Pirelli, Dunlop, KTM, and Yamaha, with Monster Energy serving as the primary sponsor for the 2025 campaign.

This partnership is underpinned by a long-term commercial rights distribution agreement between Infront Moto racing and the FIM, the global motorcycling governing body, extending through 2036.

What are the key benefits for MXGP teams and riders resulting from the extended partnership with MotoGP?

Strengthening the Foundation of european Motorsport

Infront Moto Racing, the global promoter of the FIM Motocross world Championship (MXGP), has solidified its commitment to European motorsport through an extended partnership leveraging synergies with MotoGP.this strategic move aims to elevate the MXGP experience for fans, teams, and stakeholders alike, fostering growth and sustainability within the motocross landscape. The core of this enhancement lies in shared resources, logistical efficiencies, and expanded promotional opportunities.

The Synergies Between MXGP and MotoGP

While seemingly distinct disciplines, MXGP and MotoGP share a passionate fanbase and operate within the same broader motorsport ecosystem.This extended contract facilitates:

* Joint Marketing Initiatives: Collaborative campaigns targeting a wider audience, cross-promoting both championships. Expect to see integrated advertising, social media engagement, and potential fan package deals.

* Logistical Optimization: Sharing resources for event organization, including track planning, medical services, and security personnel. This reduces costs and improves operational efficiency.

* Enhanced Broadcasting Reach: Leveraging MotoGP’s established broadcast network to expand MXGP’s global coverage, reaching new viewers and increasing sponsorship value.

* Fan Experience Improvements: Implementing best practices from MotoGP regarding fan zones, hospitality packages, and digital engagement tools at MXGP events.

Impact on MXGP Event Locations & Infrastructure

The partnership is already influencing event locations and infrastructure development.A prime example is the upcoming MXGP of Finland at Kymiring,scheduled for the coming weekend (as of November 29,2025).

* Kymiring as a Showcase: Kymiring, located approximately 140 km northeast of Helsinki, has already hosted successful rallycross events and is poised to become a key venue for MXGP in Europe. This demonstrates the potential for adapting existing motorsport facilities to accommodate both disciplines.

* Investment in Track Development: The collaboration allows for investment in track improvements, safety enhancements, and spectator facilities, creating a more enjoyable and secure experience for everyone involved.

* Expanding the European calendar: The long-term vision includes exploring new locations across Europe, potentially utilizing existing MotoGP-grade circuits to host MXGP events.This expands the championship’s reach and introduces motocross to new audiences.

Benefits for MXGP Teams and Riders

The extended partnership isn’t solely focused on fan experience and event organization.It also delivers tangible benefits to the teams and riders who form the heart of MXGP:

* Increased Sponsorship opportunities: Expanded broadcast reach and marketing initiatives attract new sponsors, providing teams with greater financial stability.

* Improved Logistics & travel: Streamlined logistics reduce travel costs and complexities, allowing teams to focus on performance.

* Enhanced Medical Support: Access to MotoGP’s advanced medical infrastructure and expertise ensures the highest level of safety for riders.

* Professional Development: Opportunities for knowledge sharing and best practice adoption between MXGP and MotoGP teams.

The Role of Infront Moto Racing in driving Growth

Infront Moto racing’s proactive approach to partnership development is central to the success of this initiative. Their commitment to:

* Long-Term Sustainability: The multi-year contract provides a stable foundation for future growth and investment.

* Innovation & Technology: Embracing new technologies to enhance the fan experience and improve event operations.

* Strategic Partnerships: Actively seeking collaborations that benefit the entire MXGP ecosystem.

* Promoting Grassroots Motocross: Supporting initiatives that encourage participation and development at the grassroots level.

Future Outlook: MXGP’s Position in the Motorsport Landscape

This extended partnership with MotoGP positions MXGP for continued growth and success in the competitive world of motorsport. By leveraging shared resources, expanding its reach, and enhancing the overall experience, Infront Moto Racing is solidifying MXGP’s place as a premier motorsport championship in europe and beyond. The focus on strategic event locations like kymiring signals a commitment to delivering world-class motocross action to passionate fans for years to come.