**Content Writer for New England MA Territory Account Executive Position**

toast is Hiring: Territory Account Executive – New England (Boston, MA)

Are you passionate about the restaurant industry and driven to help businesses thrive? Toast, the leading restaurant platform, is seeking a dynamic Territory account Executive to join our growing sales team in the new England area, specifically based out of Boston, Massachusetts.

About Toast:

Toast is revolutionizing how restaurants operate, empowering them to adapt, take control, and focus on what they do best – creating exceptional dining experiences. As a Territory Account Executive, you’ll be at the forefront of this transformation, building relationships with local restaurateurs and delivering customized solutions to help their businesses flourish.

What You’ll Do:

This is a field sales role requiring a proactive and consultative approach. You will:

* Generate leads: Identify and qualify prospective restaurants within your territory.
* Manage the sales cycle: From initial contact to closing deals, you’ll own the entire process.
* Deliver compelling demos: Showcase how Toast’s platform addresses each prospect’s unique needs.
* Collaborate with internal teams: Ensure seamless delivery and customer satisfaction.
* utilize Salesforce: Manage all sales activities and track progress within our CRM.
* Understand the competition: Position Toast effectively in the market.

What You’ll Bring:

* Experience: 1+ years in sales (sourcing or closing), restaurant operations, or a related field.
* Transportation: Reliable transportation is essential (mileage reimbursement provided).
* Interaction Skills: Exceptional communication, organizational, and presentation skills.
* Results-Oriented: A proven track record of exceeding goals.
* Adaptability: Ability to thrive in a fast-paced, entrepreneurial environment.
* Technical Proficiency: Comfortable with software applications.

Bonus Points:

* Experience with Salesforce CRM.
* Sandler Sales training.
* A love for bread puns (not required, but encouraged!).

AI at Toast:

Toast embraces the power of AI to empower its employees and deliver exceptional value to customers. We provide access to cutting-edge AI tools across all departments, fostering a culture of continuous learning and innovation.

Total Rewards:

Toast offers a competitive compensation package including a base salary,uncapped commission,comprehensive benefits,and potential equity. The estimated **Total Targeted Cash compensation range for

How does experience with CRM software, like Salesforce, contribute to success in this content writing role?

Understanding the Role: Bridging Sales & Storytelling

A Content Writer supporting Account Executives (AEs) in the New England, specifically Massachusetts (MA), territory is a crucial link between complex solutions adn client understanding. This isn’t just about writing; it’s about enabling sales success through compelling, targeted content. The ideal candidate understands the sales cycle, the nuances of the New England market, and how to translate technical details into benefits-driven narratives. Key skills include content creation, sales enablement, technical writing, and marketing communication.

Core responsibilities: What You’ll be Doing

This role demands versatility. Here’s a breakdown of typical tasks:

* Proposal Writing: Crafting persuasive proposals responding to RFPs (Requests for Proposal) and client briefs. This frequently enough involves collaborating directly with AEs to understand client needs and tailoring content accordingly. RFP response writing is a notable component.

* case Study Growth: Highlighting prosperous client implementations. This requires interviewing clients, gathering data, and presenting results in a clear, concise, and impactful manner. Client success stories are powerful sales tools.

* Sales Collateral Creation: Developing materials like one-pagers, presentations, email templates, and battle cards to equip aes with the resources they need. Sales materials must be up-to-date and aligned with current messaging.

* Content Localization: Adapting existing content for the New England market,considering regional terminology and industry specifics. Regional marketing is key to resonating with local clients.

* Blog Posts & Articles: Contributing to thought leadership content that attracts and engages potential clients. Content marketing builds brand authority.

* Website Copy Updates: Maintaining and improving website content related to the AE’s focus areas. Web content writing ensures a consistent brand message.

Skills & Qualifications: What We’re Looking For

Beyond strong writing skills, several key qualifications are essential:

* Writing Proficiency: Impeccable grammar, spelling, and punctuation are non-negotiable. Experience with different writing styles (e.g., persuasive, technical, informative) is crucial.

* Sales Acumen: A solid understanding of the sales process and how content contributes to closing deals.Familiarity with CRM software (like Salesforce) is a plus.

* Technical Aptitude: The ability to quickly grasp complex technical concepts and explain them in a clear, understandable way. Technical content writing often requires research and collaboration with subject matter experts.

* Project Management: Managing multiple projects simultaneously and meeting deadlines. Time management skills are vital.

* Collaboration: working effectively with AEs, marketing teams, and other stakeholders. Teamwork is essential.

* Experience: 2+ years of experience in a content writing or marketing role, preferably supporting a sales team. Content marketing experience is highly valued.

* Location: Proximity to or familiarity with the New England/Massachusetts business landscape is preferred. Local market knowledge is a significant advantage.

Industry-Specific Considerations: New England & Beyond

The New England market, notably Massachusetts, presents unique opportunities and challenges.

* Highly Educated Workforce: Content needs to be elegant and demonstrate a deep understanding of the subject matter.

* Competitive Landscape: Standing out requires compelling, differentiated content.

* Focus on Innovation: Highlighting cutting-edge solutions and thought leadership is crucial.

* Key Industries: Massachusetts boasts strong sectors in technology, healthcare, finance, and education. Content should be tailored to these industries. Industry-specific content drives engagement.

Tools of the Trade: Software & Platforms

Familiarity with these tools will be beneficial:

* Microsoft Office Suite: word, PowerPoint, Excel.

* Google Workspace: Docs, Slides, sheets.

* Content Management Systems (CMS): WordPress, drupal, HubSpot.

* CRM Software: Salesforce, HubSpot CRM.

* grammar & Style Checkers: Grammarly,ProWritingAid.

* Project management Tools: Asana, Trello, Monday.com.

Benefits of a Strong Content Writer for AEs

Investing in a skilled content writer directly impacts sales performance:

* Increased Sales Cycle Velocity: Well-crafted content accelerates the sales process.

* Higher Win Rates: Persuasive proposals and compelling sales materials increase the likelihood of closing deals.

* Improved AE Productivity: Freeing up AEs from content creation allows them to focus on building relationships and closing deals.

* Enhanced Brand Reputation: High-quality content establishes thought leadership and builds trust.

* Better Lead Qualification: Targeted content attracts and qualifies leads more effectively.

real-World Example: Transforming a Technical Whitepaper

I once worked with an AE selling complex cybersecurity solutions. The existing marketing materials were heavily technical and failed to resonate with C-level executives. We collaborated to transform a dense whitepaper into a concise, benefit-focused executive summary highlighting the ROI of the solution. This revised content directly contributed to securing a significant contract with a major financial institution in Boston. This demonstrates the power of benefit-driven content.

Staying Current: Resources & Best Practices

* Content Marketing institute: [https://www.contentmarketinginstitute.com/](