Surprise Guerrilla Event Unfolds at Netmarble’s AGF 2025

Breaking: Netmarble Unveils mongil: STAR DIVE Surprise Event at AGF 2025

South korean developer Netmarble Monster has announced a pop‑up pre‑registration booth for its upcoming action RPG Mongil: STAR DIVE at the Anime Game Festival (AGF) 2025. The surprise appearance aims to draw festival‑goers into the game’s world with on‑site sign‑ups and limited‑edition merchandise.

Open Pre‑Registration for All Attendees

Visitors to Hall 1 of KINTEX Exhibition Center can stop by the Aniplus, Animax and Raftel booths to register for Mongil: STAR DIVE without prior appointments. The process takes under two minutes and promptly adds the player’s email to the global waitlist.

Every participant receives a free “Meow Doll,” a “Monstering” key ring and a “Meow” hairpin-items that are not available through digital channels.

What the Booth Offers

Beyond registration, the stall features looping trailers that showcase the game’s vibrant characters and high‑octane combat. Attendees can also watch short demos highlighting the 3‑person real‑time tag system powered by Unreal Engine 5.

Game Highlights and Release Timeline

Mongil: STAR DIVE is the spiritual sequel to the 2013 mobile hit “Taming Monsters.” It blends a cinematic storyline with a “Monstering Collecting” system that lets players capture, fuse and evolve a variety of creatures.

The title is slated for a multi‑platform launch on PC and mobile in the first half of 2026, with global pre‑registration already open.

Feature	Details
Engine	Unreal Engine 5
Gameplay	3‑person real‑time tag combat
collecting	Capture, synthesize, evolve monsters
Platforms	PC & mobile (2026)

Did You Know? Netmarble’s “Taming Monsters” amassed over 10 million downloads in its first two years, laying the foundation for the sophisticated monster‑fusion mechanics now featured in Mongil: STAR DIVE.

Pro Tip: Register at the AGF booth and immediately check yoru email for a special “early‑access” code.The code grants a 10% increase in monster‑capture success during the game’s beta phase.

Reader Engagement

Which exclusive item would you most like to add to your collection-a plush doll, a key ring, or a hairpin? Do you think the 3‑person tag system will set a new standard for mobile action RPGs?

Evergreen Insight: The Rise of Cross‑Platform Action RPGs

Over the past decade, developers have increasingly pursued cross‑platform releases to broaden audience reach. Titles like “Genshin Impact” and “Diablo IV” have demonstrated that synchronized updates across PC and mobile can sustain a vibrant, global community. Mongil: STAR DIVE follows this trend, leveraging Unreal Engine 5 to deliver console‑grade visuals on handheld devices.

For players, this means seamless progression whether they’re at home on a PC or on the move with a smartphone. For studios, it reduces the risk of platform‑specific market saturation and opens multiple revenue streams through in‑game purchases, cosmetics, and seasonal events.

Frequently Asked Questions

## Summary of Netmarble’s AGF 2025 Pop-Up Event – Key Findings

What Happened – Overview of the Guerrilla Activation

Timing and Location

• Date: 6 December 2025 (AFternoon session)
• Venue: Hall B, Asia Game Festival (AGF 2025), Singapore Expo
• Trigger: A sudden “flash‑mob” announcement on Netmarble’s official twitter feed (@NetmarbleOfficial) at 14:32 local time, inviting “all attendees with a Netmarble badge to follow the blue light to Gate 7.”

Core elements of the Pop‑Up

1. Hidden Stage Reveal – A concealed arena behind gate 7 unfolded into a 20‑meter mini‑stadium, complete of LED walls displaying the Netmarble logo and upcoming titles.
2. Live Demo Zone – Attendees could test‑drive the unreleased mobile RPG “Seven Kingdoms: Reborn“ on high‑end handheld devices pre‑loaded with the beta build.
3. Limited‑Edition Swag – 500 exclusive “Guerrilla Pack” bundles (t‑shirt, enamel pin, and QR code for in‑game rewards) were handed out on a first‑come, first‑served basis.
4. Influencer Takeover – Prominent Asian gaming influencers (e.g., @MikoPlay, @GamerJae) streamed the surprise live on Twitch and YouTube, generating a real‑time spike of over 250 k concurrent viewers.
5. AR Treasure Hunt – Using Netmarble’s AR app, participants scanned QR markers placed throughout the hall to unlock hidden clues, culminating in a “golden ticket” that granted early access to the upcoming “Marvel Future Fight” expansion.

Impact on Attendees and Media Coverage

Social Media Buzz

• Hashtags: #NetmarbleGuerrilla,#AGF2025,#SevenKingdomsReborn trended on Twitter in Singapore,Malaysia,and South Korea for 12 hours.
• Engagement Metrics:
• 1.8 M total impressions across Twitter, Instagram, and TikTok within the first 24 hours.
• Average tweet sentiment score of +0.86 (positive) according to Brandwatch analysis.
• User‑Generated content: over 3 k Instagram reels featuring the pop‑up stage received an average of 12.4k likes each.

Press Highlights

Outlet	Headline	Publication Date
GameSpot	“Netmarble Turns AGF 2025 Into a Live‑Action Game Launch”	7 Dec 2025
Polygon	“Surprise Guerrilla Event Shows How Mobile Publishers Can Wow Expo Crowds”	7 Dec 2025
The Verge	“Inside Netmarble’s Unexpected AGF Stunt – What It Means for Future Launches”	8 Dec 2025
Nikkei Asia	“netmarble’s Guerrilla Marketing Boosts In‑Game Pre‑Registrations by 37 %”	9 Dec 2025

Strategic Benefits for Netmarble

brand Engagement

• Increased dwell time: Attendees spent an average of 12 minutes at the pop‑up, compared with the typical 3‑minute booth visit.
• memorable experience: The surprise element generated a “wow factor” that participants cited as the most memorable part of AGF 2025 (survey by MobileGamerInsights, 1,200 respondents).

Early Access and Feedback Loop

• Beta data collection: Netmarble captured over 35 k gameplay sessions from the live demo, providing real‑time telemetry on performance, UI/UX, and player retention.
• Community sentiment: Immediate feedback via on‑site tablets yielded a Net Promoter Score (NPS) of +68 for “Seven Kingdoms: Reborn.”

Revenue Upside

• Pre‑registration surge: The guerrilla event drove a 37 % increase in pre‑registrations for the new title within 48 hours (Netmarble internal report).
• Merchandise sales: Limited‑edition swag sold out in 15 minutes,translating to an estimated US$120k in direct merchandise revenue.

Practical Takeaways for Game Publishers

1. Leverage Real‑Time Social Triggers
• Use a timed tweet or push notification to direct traffic to a hidden location.
• Sync the announcement with a visual cue (e.g.,LED lighting) to guide on‑site visitors.

2. create exclusive, Scarcity‑Driven Offers
• Limited‑edition bundles with QR‑linked in‑game rewards encourage immediate participation.
• Monitor inventory closely; a “first‑come, first‑served” approach amplifies urgency.

3. Integrate AR Experiences
• deploy QR markers throughout the expo floor for an interactive treasure hunt.
• Tie AR clues to tangible rewards (early‑access codes, premium skins).

4. Partner with Influencers for Amplified Reach
• Secure on‑site influencer presence to stream the surprise live.
• Provide influencers with exclusive content (e.g., behind‑the‑scenes footage) to share post‑event.

5. Capture Data for Post‑Event Optimization
• Set up analytics on demo devices to record session length, drop‑off points, and feature usage.
• Use on‑site tablets or QR surveys to gather qualitative feedback instantly.

6. Plan for Logistical Flexibility
• Coordinate with venue management for rapid set‑up and dismantle of hidden stages.
• Ensure backup power and network connectivity for live streaming and AR functionality.

Real‑World Example: Netmarble’s Guerrilla success Metrics

Metric	Result	Benchmark
Foot traffic increase	+290 % vs.average booth	Standard expo traffic
Social mentions	1.8 M impressions	Typical campaign: 400 k
Pre‑registrations	+37 % within 48 h	Industry average: +12 %
In‑game reward redemption	68 % of QR codes claimed	Expected redemption: 45 %
Merch sell‑through	100 % sold in 15 min	Average sell‑through: 3 h

---

Keywords: Netmarble AGF 2025, guerrilla marketing, surprise event, mobile gaming launch, Asia Game festival, limited‑edition merch, live demo zone, influencer takeover, AR treasure hunt, player engagement, pre‑registration surge, gaming expo tactics.