Breaking: Tesla’s European Sales Slip Sharply in November, Norway Drives Surge
Stockholm, 7 Dec 2025 – Tesla reported a 12.3 percent drop in European deliveries for November 2024 compared with the same month last year. The downturn is masked by a Norway surge that contributed 35 percent of the continent’s total Tesla sales.
november 2024 Sales Snapshot
| Country | Change vs. Nov 2023 | Units Sold (Nov 2024) |
|---|---|---|
| Norway | +175 % | 6,215 |
| France | ‑57.8 % | Data N/A |
| Netherlands | ‑43.5 % | data N/A |
| Germany | ‑20.2 % | Data N/A |
| All Europe (ex‑Norway) | ‑36.3 % | Data N/A |
What’s Behind the Decline?
Mattias Bergman, CEO of mobility Sweden, cites a weak macro‑economic backdrop, lingering supply‑chain hiccups and a shifting product mix as key factors. Consumers are postponing purchases as inflation pressures disposable income.
In several markets, newer internal‑combustion models have re‑entered the segment, diluting demand for premium EVs. tesla’s recent model updates have also struggled to keep pace with European rivals offering longer range and more localized features.
Evergreen Insights: The European EV Landscape
Even as Tesla’s November numbers dip, the overall European EV market grew 14 percent year‑over‑year in 2024, driven by stricter CO₂ regulations and expanding public‑charging infrastructure (ACEA).
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