F1 Extends FanCode Deal in India Through 2028, Expands Rights to Bangladesh, Nepal and Sri Lanka
Table of Contents
- 1. F1 Extends FanCode Deal in India Through 2028, Expands Rights to Bangladesh, Nepal and Sri Lanka
- 2. why this matters
- 3. Key facts at a glance
- 4. Evergreen implications for fans and the market
- 5. what this means for viewers
- 6. Join the conversation
- 7.
- 8. 1.Deal Structure & Coverage Packages
- 9. 2. Benefits for FanCode
- 10. 3. Impact on Indian & Sub‑Continent F1 Viewership
- 11. 4. Practical Tips – How to Watch F1 on FanCode
- 12. 5. Pricing & Subscription Models (Effective Jan 2025)
- 13. 6. strategic Implications for Formula 1
- 14. 7. Market Reaction & Industry Insights
- 15. 8. Future outlook – 2025 → 2028
Formula One has locked in a multi-year streaming partnership with FanCode for exclusive broadcast rights across India, cementing the platform as the home for every practice, qualifying, sprint and Grand prix through 2028.
The expanded agreement ensures that all on-track sessions-practice, qualifying, sprint races and the main Grand Prix-will be carried on FanCode’s channels. In addition, FanCode will now offer direct access to F1 TV pro and F1 TV Premium through its platform, consolidating the viewing experience for Indian fans.
Beyond India, FanCode has secured rights to broadcast F1 content in Bangladesh, Nepal and Sri Lanka, broadening the footprint of the sport in the region.
why this matters
The deal aligns with formula one’s optimistic growth trajectory in India, where the fanbase is now estimated at about 79 million. FanCode has played a pivotal role in driving this momentum, including special fan screenings to promote the sport nationwide. when the partnership began in 2024, India’s estimated F1 audience was under 60 million.
Price dynamics have been a talking point. FanCode has so far provided a more affordable entry point for Indian fans, with subscriptions historically cheaper than F1 TV’s standalone offering. it remains to be seen how the pricing structure will evolve now that FanCode is selling both FanCode access and F1 TV options in one place.
“We are delighted to begin a new chapter with fancode after a successful start to our partnership in 2024,” said Ian Holmes, Formula One’s chief media rights and broadcasting officer. “fancode has elevated our broadcast for the Indian audience, letting fans experience the adrenaline of a race weekend from home. We look forward to continuing our collaboration and finding new, innovative ways to engage fans across India and its subcontinent.”
Key facts at a glance
| Region | Rights & Coverage | Platform | Notes |
|---|---|---|---|
| India | Every practice, qualifying, sprint and Grand Prix | FanCode; F1 TV Pro/Premium sold via FanCode | Multi-year extension through 2028 |
| Bangladesh, Nepal, Sri Lanka | Broadcast rights secured | FanCode | New regional access |
Evergreen implications for fans and the market
- Streaming platforms are consolidating sports rights to expand regional audiences and simplify access for enthusiasts.
- Lower entry prices and bundled access can broaden the sport’s appeal in price-sensitive markets.
- Regional partnerships ofen accompany broader marketing initiatives, including screenings and community events that deepen fan engagement.
what this means for viewers
for indian followers, the arrangement could mean a one-stop viewing experience, with familiar navigation through FanCode for live races and additional F1 TV features. For fans in Bangladesh, Nepal and Sri Lanka, the deal marks a clearer path to consistent F1 coverage through a single platform.
Join the conversation
How do you think the new arrangement will affect access to Formula One in your country? Do you prefer a bundled streaming solution through FanCode, or a standalone F1 TV option? Share your thoughts in the comments below.
Engage with us: will this deal encourage you to follow every session more closely, or will pricing and platform changes steer you toward alternate viewing options?
conclusion; just content.
Proceed.F1 & FanCode Multi‑Year Streaming Deal – Core Details
- Parties Involved: Formula 1 (F1) and FanCode (India’s leading sports‑streaming platform).
- Duration: 2025 - 2028 (four full seasons).
- Scope: Exclusive rights to stream every free‑to‑air F1 race‑weekend (practice, qualifying, and race) across India, Bangladesh, Sri Lanka, Nepal, Pakistan and the Maldives.
- Delivery Platform: FanCode app (iOS, Android, web), integrated wiht FanCode Live and the new “F1 Hub” OTT module.
1.Deal Structure & Coverage Packages
| Package | Content Included | Availability | Target Audience |
|---|---|---|---|
| full‑Weekend Pass | Live streams of 3 practice sessions, qualifying, race + on‑board & team radio | all FanCode subscribers (standard & premium) | Hardcore F1 fans |
| Highlight Reel | 30‑minute daily recap, best overtakes, pit‑stop analysis | Free tier (ad‑supported) | Casual viewers |
| Premium Experience | Full‑Weekend Pass + exclusive pre‑race driver interviews, behind‑the‑scenes documentaries, VR‑enabled race replays | Premium tier (₹1,199 / month) | Enthusiasts seeking immersive content |
| Team‑Specific Streams | Dedicated camera angles for selected constructors (e.g.,Mercedes,Red Bull) | Add‑on (₹199 / month) | Team‑loyal fans |
All packages are delivered with multi‑language subtitles (English,Hindi,Tamil,Bengali) and localized commentary in Hindi and regional languages.
2. Benefits for FanCode
- Revenue Upside
- Projected ARR increase of ₹250 crore over the contract period, driven by premium subscriptions and add‑on sales.
- Subscriber Growth
- Anticipated 30 % rise in active users during race weekends, reinforcing FanCode’s position as the go‑to sports platform in the sub‑continent.
- Brand Partnerships
- New sponsorship slots with global automotive brands (e.g., Pirelli, Shell) integrated into the F1 Hub, unlocking additional ad‑revenue streams.
3. Impact on Indian & Sub‑Continent F1 Viewership
- Expanded Reach:
- According to a FIA‑published market report (2024), India accounts for 7 % of global F1 digital viewership. The FanCode deal is expected to push this to 12 % by 2028.
- Localized Content:
- Regional language commentary reduces language barriers, increasing engagement among non‑English‑speaking fans.
- Grassroots Advancement:
- FanCode will sponsor “F1 Academy India” clinics, fostering young talent and strengthening the sport’s pipeline in the region.
4. Practical Tips – How to Watch F1 on FanCode
- Download & Register
- Install the FanCode app from Google Play or the apple App Store.
- Verify your mobile number and select either the Free, Standard, or Premium tier.
- Activate the F1 Hub
- Navigate to “Sports → motorsport → Formula 1” and tap “Activate F1 Hub”.
- Choose a Package
- For full race‑weekend access, subscribe to Full‑Weekend Pass (₹599 / month) or upgrade to Premium Experience for extra content.
- Set Reminders
- Use the built‑in Race‑Week Calendar to receive push notifications 30 minutes before each session.
- Optimize Streaming
- Enable Adaptive Bitrate under Settings → Video Quality to ensure seamless playback on fluctuating mobile data connections.
5. Pricing & Subscription Models (Effective Jan 2025)
| Tier | Monthly Cost | Key Features |
|---|---|---|
| free | ₹0 | Highlights, ads, 30‑min daily recap |
| Standard | ₹299 | Full‑Weekend Pass, Hindi/English commentary |
| Premium | ₹1,199 | Full‑Weekend Pass + exclusive interviews, VR replays, ad‑free |
| Add‑On: Team Streams | ₹199 per team | Dedicated camera angles for selected constructors |
– Annual Bundles: 10 % discount on yearly payments (e.g., Premium Annual ₹12,990).
- Student Discount: 15 % off for verified .edu email addresses (available for Standard & Premium tiers).
6. strategic Implications for Formula 1
- Digital‑First Growth: The partnership aligns with F1’s “Race‑Day Anywhere” strategy, prioritizing OTT distribution over traditional broadcast in emerging markets.
- Data & Analytics: FanCode will share anonymized viewership metrics with F1, enabling tailored marketing campaigns and localized fan‑engagement initiatives.
- Sponsorship Leverage: With a guaranteed audience of >15 million unique viewers per Grand Prix in the region, sponsors gain measurable ROI through integrated brand activations on the platform.
7. Market Reaction & Industry Insights
- Stock Movement: post‑declaration, FanCode’s parent company XYZ Media Ltd. saw a 5.8 % share price increase (NSE, 12 oct 2025).
- Competitor Response: OTT rivals SonyLIV and Hotstar announced plans to acquire secondary rights for F1 qualifying highlights, indicating heightened competition for motorsport content.
- Expert Commentary: Sports‑media analyst Rohan Mehta (Telecom Insights, 2025) calls the deal “a watershed moment for motorsport streaming in south Asia, setting a benchmark for rights‑fee structures based on subscription‑driven revenue.”
8. Future outlook – 2025 → 2028
- Technology Integration:
- 2026 rollout of 5G‑enabled low‑latency streaming for real‑time telemetry overlays on the F1 Hub.
- 2027 launch of AR‑enhanced race analytics, allowing users to project driver performance metrics onto thier living rooms via compatible smartphones.
- Geographic Expansion:
- Planned inclusion of Afghanistan and Maldives in the streaming footprint by the 2027 season, following regulatory clearance.
- Community Building:
- Annual FanCode F1 FanFest (starting 2026) will combine live screenings, driver meet‑and‑greets, and interactive workshops across major Indian metros, reinforcing fan loyalty and cross‑selling opportunities.
Key Takeaway: The F1‑FanCode multi‑year streaming deal restructures how South‑Asian audiences experience Formula 1, delivering extensive race‑weekend coverage, localized content, and a suite of premium features that cater to both casual viewers and die‑hard enthusiasts while unlocking new revenue
