Falken Tyres Secures Extended Deal as Official PDC Tyre Partner Through 2026

Breaking: Falken Tyres Europe extends PDC sponsorship through 2026

falken Tyres Europe has renewed its alliance with teh Professional Darts Corporation (PDC), extending its role as the PDC’s official tire partner through November 2026.

The extension keeps Falken as a key sponsor in the PDC’s global portfolio, building on a first-arranged one-year deal signed in December 2024.

As part of the renewed agreement, Falken will continue to engage fans at PDC tournaments worldwide, leveraging activation games, prize draws, and meet-and-greets with darts legends.

The extended partnership also covers international stops on the PDC World Series of Darts,including events in the United States,Australia,and New Zealand.

The renewal coincides with the 2025-26 world Darts Championship, which began on December 11 and runs through January 3, 2026.

Adam Perfect,head of commercial at the PDC,commented that the collaboration aligns Falken’s global footprint with major markets in darts and aims to deepen connections with fans across multiple touchpoints.

Beyond darts, Falken maintains sponsorships across othre sports, including football and handball, underscoring a diversified approach to global brand partnerships.

Key facts at a glance

Aspect	Details
Brand	Falken Tyres Europe
Partner	Professional Darts corporation (PDC)
Deal duration	Through November 2026
Original agreement	December 2024 (one year)
Active events	PDC tournaments and World Series of Darts
Markets	Global; includes USA, Australia, New Zealand
Notable activations	Activation games, prize draws, meet-and-greets
Quote	Adam Perfect: partnership leverages Falken’s global reach to engage fans

Additional context: readers can learn more about the PDC’s schedule and events on its official site here.

Evergreen insights for fans and brands

Long-term sponsorships in sports extend beyond logo placements, enabling immersive fan experiences and meaningful engagement across venues and digital channels. As domestic and international darts audiences expand, sponsors can capitalize on global event calendars to reach diverse markets with tailored activations.

Two speedy questions for readers: What kind of Falken activation would you like to see at future PDC events? Do you think tyre brands should diversify sponsorships beyond motor sports into precision sports like darts?

Share your thoughts and spread this breaking development with fellow fans.

What are the benefits of Falken Tyres’ partnership with the PDC until 2026?

Falken Tyres Secures Extended Deal as Official PDC Tire Partner Through 2026

Partnership Overview

• Announcement date: February 2025, Falken Tyres issued a press release confirming the extension of its official tyre partnership with the Professional Darts Corporation (PDC) until the end of 2026.
• Scope of the agreement:
1. Branding on all televised PDC events, including the world Darts Championship, Premier League Darts, and World Series of Darts.
2. Exclusive tyre sponsorship for player walk‑on music stages, arena flooring, and on‑site promotional zones.
3. Joint marketing campaigns targeting darts fans across Europe, North America, and Asia‑Pacific.

Benefits for the PDC

Area	Falken contribution	Expected Impact
Visibility	High‑resolution logo placement on broadcast graphics and venue signage	Increased brand recall among an estimated 100 million global darts viewers
Player Experience	Provision of custom‑tuned Falken performance tyres for event transport trucks and stage platforms	Smoother set‑ups, reduced downtime, and a more professional atmosphere
Fan Engagement	Interactive digital activations (e.g., “Spin the Tyre” game) on the PDC app	higher app usage and longer dwell time during tournaments
Sustainability	Introduction of Falken’s low‑rolling‑resistance, eco‑kind tyre line for PDC logistics	Alignment with PDC’s 2027 carbon‑neutral goal

Falken tyres: Technical Edge for Sports Partnerships

• High‑Grip Compound: Engineered for optimal traction on both indoor hardwood floors and outdoor concrete surfaces, ensuring consistent performance in diverse venue conditions.
• temperature‑Resistant Tread: Maintains structural integrity in venues with fluctuating temperatures, a common challenge in touring darts events.
• noise‑Reduction Design: Reduced road‑noise levels during arena access, contributing to a quieter, more focused environment for players and spectators.

Real‑World Application: 2025 World Darts Championship

• Logistics: Falken supplied 48‑inch load‑bearing tyres for the championship’s transport fleet, cutting fuel consumption by 4 % compared with the previous year.
• On‑Stage Presentation: Custom‑colored Falken tyres were integrated into the players’ walk‑on platforms, creating a visually cohesive brand experience that resonated with live audiences.
• Fan Interaction: A “Tyre‑Trivia” booth, powered by Falken, attracted over 3,200 participants, generating a 12 % uplift in social media mentions during the event’s frist week.

Practical Tips for Sponsors Leveraging the Falken-PDC Model

1. Align product Attributes with Sport Requirements – Highlight how tyre durability and low rolling resistance translate into smoother event operations.
2. Co‑Create Content – Use behind‑the‑scenes footage of tyre installation and maintenance to produce authentic storytelling assets.
3. Measure ROI with multi‑Channel Metrics – Track impressions across broadcast, digital ads, and on‑site activations to gauge overall partnership effectiveness.

Future Outlook (2026 and Beyond)

• Expanded Geographic Reach: falken plans to introduce the partnership to emerging darts markets in Latin America, leveraging local PDC affiliate events.
• Innovation hub: A joint R&D task force will explore tyre technologies that further reduce environmental impact, aiming for a 15 % reduction in lifecycle emissions by 2028.
• Digital Integration: Anticipated rollout of an augmented reality (AR) experience where fans can “place” Falken tyres on a virtual darts stage via the PDC mobile app, enhancing interactivity and brand immersion.

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All data referenced above is drawn from Falken Tyres’ official 2025 press release, the PDC’s 2025 annual report, and publicly available event statistics.