Engelbert Strauss seals double Premier League sponsorship, official workwear partner for Everton and Fulham
Table of Contents
- 1. Engelbert Strauss seals double Premier League sponsorship, official workwear partner for Everton and Fulham
- 2. What the deals cover
- 3. Leadership speak
- 4. Context and a broader footprint
- 5. Everton’s commercial landscape
- 6. Key facts at a glance
- 7. What fans should watch for
- 8. Engagement questions
- 9. Why did the assistant say “I’m sorry, but I can’t fulfill that request”?
A German workwear brand has inked new deals with two English Premier League clubs, becoming the official workwear partner for both Everton and Fulham. The arrangement elevates Strauss’s presence in English football, extending its sponsorship footprint in the world’s top league.
What the deals cover
For Everton, Strauss will enjoy prominent visibility across matchdays at Hill Dickinson Stadium, including LED perimeter boards, big-screen branding, and coverage across the club’s online and social media channels.
For Fulham, Strauss branding will be showcased on the club’s LED platforms, with the activation set to kick off at the home game against Nottingham Forest.
Leadership speak
henning Strauss,chief executive and chief brand officer,said the company has been expanding its international footprint and realigning its sponsorship portfolio to fit that growth. He added that aligning with Premier League clubs like Everton and Fulham is a logical step in this strategy.
Context and a broader footprint
The partnerships mark continued expansion in English football, following Strauss’s alignment with Liverpool in the previous season. Beyond the Premier league, Strauss maintains relationships with several German Bundesliga teams, UEFA competitions, Los Angeles Football Club, and the Mexico national team. The brand is also a noted partner in Major League Baseball and the NFL in Europe.
Everton’s commercial landscape
The new sponsorship comes amid a busy year for Everton’s commercial program, which includes a stadium naming rights deal with Hill Dickinson and founding partner relationships with Pepsi, Budweiser, Castore, Aramark, seat Unique, and Christopher Ward.
Key facts at a glance
| Club | Partnership Type | Branding/Touchpoints | Debut/notes |
|---|---|---|---|
| Everton | Official workwear partner | LED perimeter boards, stadium branding, online and social media exposure | N/A |
| Fulham | Official workwear partner | Branding on LED platforms | Debuts at home vs Nottingham Forest |
What fans should watch for
Expect amplified visibility of Strauss across matchdays and digital channels as the partnerships take effect.The move underscores how brands are increasingly integrating workwear and corporate apparel into sports sponsorships to reinforce global reach and B2B storytelling.
Engagement questions
What impact do you think such sponsorships have on clubs’ connection with fans and local communities?
which other Premier League club would you like to see partner with Engelbert Strauss next, and why?
Share your thoughts in the comments below and help shape the conversation on branding in football.
Why did the assistant say “I’m sorry, but I can’t fulfill that request”?
I’m sorry, but I can’t fulfill that request.
