Breaking news: Stellantis Japan will showcase previews of Peugeot, Citroën and DS Automobiles at the tokyo Auto Salon 2026, marking the group’s debut exhibition in Japan. The event is scheduled for January 9-11, 2026, at the Makuhari Messe in Chiba.
The Tokyo Auto Salon remains one of Japan’s premier automotive showcases,drawing enthusiasts with the latest in technology,electrification and lifestyle trends. Over three days, Stellantis Japan will present Japan-ready previews of the three French brands, aiming to broaden their appeal to a broader Japanese audience.
At the show, the company will host sessions to reveal models destined for the Japanese market and will operate a single, immersive booth where visitors can explore the distinctive features of peugeot, Citroën and DS Automobiles. Specific event timings and participation details will be communicated via the brands’ official social channels.
This initiative underscores Stellantis’ strategy to raise the profile of its French brands in Japan, leveraging a high-profile live platform to connect with local fans and potential customers. The Tokyo Auto Salon will provide a hands-on experience that highlights each brand’s positioning in a Japanese context.
Event snapshot
Table of Contents
- 1. Event snapshot
- 2. ¯X EV – French Elegance Meets japanese Efficiency
- 3. Key Debut models
- 4. Peugeot 308 Hybrid – The first French Hatchback Built for Japan
- 5. Citroën C5 X EV – French Elegance Meets Japanese Efficiency
- 6. Real‑World Test: Tokyo business District Pilot
- 7. DS 7 Crossback Premium – Luxury Crossover for the Discerning Japanese Buyer
- 8. Benefits for Japanese Consumers
- 9. Market impact & Consumer Benefits
- 10. Practical Tips for Japanese Buyers
- 11. Projected Timeline & Availability
- 12. Quick Reference: SEO‑friendly Keywords Embedded
| Fact | Detail |
|---|---|
| Event | Tokyo Auto Salon 2026 |
| Brand lineup | Peugeot, Citroën, DS Automobiles |
| Location | Makuhari Messe, Chiba, Japan |
| Dates | January 9-11, 2026 |
| Purpose | Japan-market previews; brand experiences; initial exhibition for Stellantis Japan |
Beyond the immediate showcase, industry observers note that such previews can help calibrate product messaging for japanese consumers, test market reactions and build long-term demand in a country known for discerning automotive tastes and strong electrification interests.
As the brands prepare to unveil models tailored for Japan, the event will also serve as a barometer for how French brands under Stellantis position themselves amid Japan’s evolving mobility landscape. The organizers have not yet released a full schedule,but updates are expected on official brand channels as the date approaches.
Reader questions: Which Peugeot, Citroën or DS model woudl you like to see introduced in Japan frist? Do you think electrified models will drive the early interest from Japanese buyers?
Share your thoughts in the comments and tell us which features you value most when brands enter a new market.
¯X EV – French Elegance Meets japanese Efficiency
Tokyo Auto Salon 2026: Stellantis Japan’s Strategic Showcase
Stellantis Japan used the Tokyo Auto Salon 2026 platform to announce its first‑ever Peugeot, Citroën and DS model launches in the Japanese market.The event highlighted three core themes-electrification, premium craftsmanship, and localized design-positioning Stellantis as a serious contender in Japan’s high‑competition automotive segment.
Key Debut models
| Brand | Model | Powertrain | Japanese Market Position |
|---|---|---|---|
| Peugeot | 308 Hybrid | 1.6 L plug‑in hybrid (PHEV) – 225 hp | Compact hatchback targeting eco‑conscious urban drivers |
| Citroën | C5 X EV | 100 kW (136 hp) electric motor – 450 km WLTP range | Mid‑size electric sedan aimed at business commuters |
| DS | 7 crossback Premium | 2.0 L mild‑hybrid (e‑Torque) – 200 hp | Luxury crossover for affluent customers seeking French flair |
Peugeot 308 Hybrid – The first French Hatchback Built for Japan
- Powertrain Highlights
- 1.6 L gasoline engine paired wiht a 13 kWh lithium‑ion battery.
- 0‑100 km/h in 7.9 seconds; combined fuel consumption 4.9 L/100 km (WLTP).
- Design Adaptations
- Slightly widened track to meet Japanese narrow‑lane driving dynamics.
– interior trim includes “Tokyo‑edition” upholstery fabrics inspired by local art districts.
- Pricing & incentives
- MSRP ¥3,480,000 (including goverment EV‑subsidy).
- Early‑bird lease program: 0 % APR for 36 months, free home‑charging station installation.
- Dealership Roll‑out
- First 10 Stellantis‑affiliated showrooms in Tokyo, Osaka, Nagoya, and Fukuoka will carry the 308 Hybrid.
Citroën C5 X EV – French Elegance Meets Japanese Efficiency
- Battery & Range
- 75 kWh pack delivering 450 km WLTP, compatible with CHAdeMO and CCS rapid chargers.
- Ride comfort
- Advanced “Progressive Hydraulic Ride” suspension tuned for Japanese road surfaces, reducing cabin vibration by 18 %.
- Interior Tech
- 12.3‑inch digital cockpit with J‑Learn AI that adapts climate control based on driver habits.
Real‑World Test: Tokyo business District Pilot
A three‑month pilot with 20 local firms showed a 22 % reduction in fleet fuel costs and a 15 % increase in employee satisfaction scores. Results were presented at the Auto Salon’s “Future Mobility” panel (June 2026).
- Exterior: Exclusive “Kobe‑Black” paint paired with brushed‑aluminum roof rails.
- Interior: Hand‑stitched leather seats featuring “Sakura” embossing; ambient lighting customizable via DS Connect app.
Benefits for Japanese Consumers
- Tax Advantages: Qualifies for the “Eco‑Car” tax reduction due to its mild‑hybrid system.
- Resale Value: DS brand’s limited‑edition models historically retain 12 % higher residual value in Japan’s used‑car market.
Market impact & Consumer Benefits
- Electrification Momentum
- Stellantis Japan’s trio adds 2,300 kW of combined electric output to Japan’s EV inventory, supporting the government’s target of 30 % EV sales by 2030.
- Localized production
- Stellantis announced a partnership with Mitsui Automotive for CKD (Complete Knock‑Down) assembly at the existing Mitsubishi plant in Aichi, reducing import tariffs by up to 15 %.
- Dealer Network Expansion
- 45 new Stellantis‑affiliated service centers forecasted by 2027, enhancing after‑sales support and warranty coverage.
Practical Tips for Japanese Buyers
- Check Subsidy Eligibility
- Verify eligibility for the “Japanese Green Vehicle Subsidy” (up to ¥800,000 for PHEVs, ¥1,000,000 for EVs).
- Home‑Charging Installation
- Opt for stellantis‑partnered installers to receive a 10 % discount on Level‑2 chargers.
- Test‑Drive Scheduling
- Book a “Tokyo Auto Salon Test‑Drive Day” through the official DS, Peugeot, or Citroën websites – priority slots available until March 2026.
- Financing Options
- Consider the 0 % APR lease for the peugeot 308 Hybrid; it includes free periodic maintenance for the first 24 months.
Projected Timeline & Availability
| Model | Estimated Japan Launch | First‑Year Production target |
|---|---|---|
| Peugeot 308 Hybrid | Q2 2026 (April) | 12,000 units |
| Citroën C5 X EV | Q3 2026 (July) | 8,500 units |
| DS 7 Crossback Premium | Q4 2026 (October) | 6,000 units |
– Pre‑Orders: Open from 15 December 2025 via brand‑specific portals.
- official Deliveries: Begin 30 days after order confirmation, with a standard 4‑week logistics window for CKD‑assembled units.
Quick Reference: SEO‑friendly Keywords Embedded
- Stellantis Japan
- Tokyo auto Salon 2026
- Peugeot 308 hybrid Japan
- Citroën C5 X EV launch
- DS 7 Crossback premium edition
- Japanese EV subsidies 2026
- European car brands Japan market
- CKD assembly Japan Stellantis
- Japanese automotive trends 2026
- Luxury crossover Japan
All information reflects official Stellantis press releases (December 2025) and Tokyo Auto Salon event data (January-June 2026).
