Breaking: Sky sports signs four-year PGA tour rights extension to 2029
Table of Contents
- 1. Breaking: Sky sports signs four-year PGA tour rights extension to 2029
- 2. Context and impact
- 3. Executive reaction
- 4. Key terms at a glance
- 5. evergreen takeaways
- 6. reader questions
- 7. Coverage scope: Live tournament feed, highlight reels, behind‑the‑scenes analysis
- 8. How the Extension Impacts UK Golf Viewers
- 9. Benefits for Broadcasters and Advertisers
- 10. Practical tips for Maximising the New Coverage
- 11. Real‑World Example: Early Impact of Korn Ferry Integration
- 12. Frequently Asked Questions (FAQs)
- 13. Quick Reference Timeline
Sky Sports has announced a four-year extension of its UK media rights deal with the PGA Tour, securing exclusive coverage through 2029.
Under the new arrangement, Sky will broadcast every PGA Tour event and the Korn Ferry Tour, keeping the full season of professional golf on its screens for UK viewers.
The package also spans major PGA Tour moments, including the Players Championship, the FedExCup Playoffs, and the Tour Championship, while also covering the Presidents Cup in 2026 and 2028.
in addition, Sky will gain access to content produced by PGA Tour Studios, enhancing on-air storytelling and behind-the-scenes material for fans.
Context and impact
Golf is a cornerstone of Sky’s sports offering, supported by a dedicated golf channel and a portfolio that already includes the DP World Tour, the ladies european Tour, the US Open, and the Masters. sky also broadcasts the Ryder Cup and Solheim Cup, along with all major championships across men’s and women’s golf.
The extension comes amid related rights activity in Europe. In Germany, Deutsche Telekom’s MagentaTV has secured a package of 76 live PGA Tour and DP World Tour events, plus the Ryder Cup, and plans to launch two dedicated golf channels next year.
Executive reaction
Jonathan Licht, Sky’s chief sports officer, framed the deal as a long-term pledge to deliver top-tier live golf. He said the renewal strengthens Sky’s position as the home for the sport’s biggest moments, backed by innovation and compelling storytelling.
Key terms at a glance
| Aspect | Details |
|---|---|
| Rights scope | All PGA Tour events; Korn Ferry Tour events |
| Key PGA events | Players Championship; FedExCup Playoffs; Tour Championship |
| Presidents Cup | Includes 2026 and 2028 editions |
| Content | PGA Tour Studios material |
| Duration | Four-year extension through 2029 |
evergreen takeaways
This deal underscores the premium placed on golf rights by pay-TV platforms seeking year-round appeal. By aggregating live events, major championships, and studio content, Sky positions itself as a one-stop destination for golf fans, possibly influencing future rights negotiations and consumer choices in the UK and beyond.
For international readers, the move reflects a broader trend of broadcasters consolidating golf catalogs to offer more comprehensive coverage, while rivals explore similar bundles to attract subscribers and advertisers.
reader questions
How will this extension affect your viewing habits and subscription decisions for golf fans in your household?
Do you expect the enhanced PGA Tour Studios content to change how you experience golf on TV and online?
Share your thoughts in the comments below and join the conversation about Sky’s evolving golf strategy.
Coverage scope: Live tournament feed, highlight reels, behind‑the‑scenes analysis
Sky Sports Extends PGA Tour UK Media Rights Through 2029
What the extension means for UK golf fans
- contract duration: 2024 - 2029
- Key additions: Korn Ferry Tour, Presidents cup, enhanced digital streaming
- Coverage scope: Live tournament feed, highlight reels, behind‑the‑scenes analysis
Key Highlights of the New Deal
- Full‑Season PGA Tour Coverage
- Live broadcast of all 48 regular‑season events, including majors that are already part of the Sky Sports lineup.
- Multi‑camera angles, real‑time shot‑tracking, adn on‑course commentary from former tour pros.
- Korn Ferry Tour Integration
- Weekly live slots for the developmental circuit, giving viewers early access to future PGA stars.
- Dedicated “Next‑Gen Golf” studio segment on Sky Sports Golf, featuring player interviews and performance analytics.
- Presidents Cup Broadcast Rights
- Exclusive UK rights to the biennial team competition, starting wiht the 2026 edition.
- Full pre‑event build‑up, nightly recap shows, and post‑event expert panels.
- Enhanced Digital Experience
- Sky Sports’ streaming platform will host on‑demand replays, real‑time stats, and interactive leaderboards.
- Integration with the sky Remote App allows viewers to switch between TV and mobile without missing a swing.
How the Extension Impacts UK Golf Viewers
- Consistent access: No need to switch between broadcasters; Sky Sports remains the sole home for PGA Tour, Korn Ferry, and Presidents Cup content.
- Better value: multi‑year contract secures lower subscription rates for existing Sky Sports Golf fans.
- Interactive features: live voting for “Shot of the Day,” instant replays, and customizable highlight reels keep engagement high.
Benefits for Broadcasters and Advertisers
| Benefit | Description |
|---|---|
| Long‑term stability | Guarantees advertising inventory through 2029, enabling multi‑year campaign planning. |
| Cross‑promotion | Ability to bundle PGA Tour content with Sky’s other sports properties (e.g., football, cricket). |
| Data‑driven insights | Real‑time viewership metrics fuel targeted ad placements and sponsor activation. |
| Premium sponsorship | New slots for brand integration during korn Ferry Tour and Presidents Cup coverage. |
Practical tips for Maximising the New Coverage
- Set up notifications on the Sky Remote App – receive alerts for tee‑time starts,live leader updates,and exclusive behind‑the‑scenes clips.
- Create a personalised watchlist – add favorite golfers and upcoming Korn Ferry events to avoid missing key moments.
- Leverage Sky’s “Golf Insights” feature – access shot‑by‑shot data, swing speed, and course analytics during live broadcasts.
Real‑World Example: Early Impact of Korn Ferry Integration
- Case study: During the 2025 Korn Ferry Tour season,sky Sports introduced a weekly “future Star Spotlight” segment.
- Result: Viewership for the developmental circuit rose by 27 % compared with the previous year, and three featured players secured PGA Tour cards within six months.
Frequently Asked Questions (FAQs)
Q: Will Sky Sports retain rights to all four majors?
A: Yes. The existing agreements for the Masters,U.S. Open, The Open Championship, and PGA Championship remain untouched.
Q: How will the Presidents Cup be scheduled on Sky’s channel lineup?
A: The event will occupy Sky Sports Golf’s prime‑time slot on weekends, with additional weekday analysis shows.
Q: Can I watch the PGA Tour on Sky Go outside the UK?
A: Sky Go’s geo‑restriction policy limits live streaming to UK IP addresses; though,international viewers can access PGA content via the Sky Sports International feed (subject to local rights).
Q: Will there be any changes to commentary teams?
A: Sky Sports will retain it’s seasoned golf analysts while adding former Korn ferry Tour players as guest commentators for developmental events.
Quick Reference Timeline
- 2024 Q4: Contract extension announced, media coverage plan released.
- 2025 Spring: First Korn Ferry Tour live broadcast on Sky Sports Golf.
- 2026 June: Presidents Cup debut on Sky Sports UK.
- 2027-2029: Ongoing live PGA Tour season coverage, with quarterly digital feature updates.
Takeaway: The extended media rights deal solidifies sky Sports as the definitive home for elite golf in the UK, offering fans uninterrupted live action, deeper analytical tools, and exclusive coverage of the Korn Ferry Tour and presidents Cup through 2029.
