Breaking: Historic La Bañeza confectionery hides 10,000-euro prize in Epiphany roscóns
Table of Contents
- 1. Breaking: Historic La Bañeza confectionery hides 10,000-euro prize in Epiphany roscóns
- 2. Key facts at a glance
- 3. engagement questions
- 4. CashPaid out in November 20182020Pastelería san Cayetano (Barcelona)Luxury watchDelivered to winner in December 20202022Panadería El Corte Inglés (Sevilla)€7,500 voucherRedeemed during 2022 holiday season2025Conrado’s Roscón de Reyes (Valencia)€10,000 cashTo be claimed by August 2025The hidden‑prize concept draws from the centuries‑old king cake tradition,but modern bakeries now partner wiht sponsors to offer cash or high‑value items,creating “Spain’s sweetest lottery.”
- 5. The Tradition of Hidden prizes in Spain’s Roscón
- 6. 2025 €10,000 Hidden Prize at Conrado’s
- 7. How to Join the Sweet Lottery
- 8. Rules, Regulations, and Tax Implications
- 9. Practical Tips to Maximize Yoru Chances
- 10. Benefits of Participating in Spain’s Sweetest Lottery
- 11. Real‑World Example: 2022 Winner’s Story
La Bañeza, Spain – A venerable local bakery is once again embedding a significant prize in its roscóns for the Epiphany season, a tradition that blends pastry and luck as the christmas lottery draws near.
The Confitería Conrado, a family bakery dating back to 1856 and now led by the fifth generation, will distribute 10,000 euros in prize money hidden inside a selection of hundreds of roscones. The annual ceremony takes place as buyers line up for the Three Kings holiday, with the prize awarded in early January.
Since 2019, when owner Manuel Antonio González first hid a 500-euro prize in a roscón, the practice has grown. Today,the prize on offer is 1,000 euros per year,in addition to a numbered ticket system that began in 2022.Each roscón carries a ticket and a matching number placed in an urn; on January 6,at 1:30 p.m., the winner will be drawn from the urn.
The duo behind the confectionery notes that their roscones travel beyond local borders.Orders reach audiences in Germany, France, and Portugal, and the sweets are also sold online at elreydelroscon.es and confiteriaconrado.es.
Among the roscones most sought after are those creamed with filling or those without, with the shop offering customization to suit preferences.A notable variant in the lineup is the Carlos Alsina roscón, which omits candied fruit.
Key facts at a glance
| Location | La Bañeza, León, spain |
|---|---|
| Establishment | Confitería Conrado (founded 1856; fifth-generation family business) |
| Tradition start | 2019 (initial 500-euro prize) |
| Current prize structure | 1,000-euro prize per year; up to 10,000 euros hidden across roscones |
| Draw method | Each roscón includes a numbered ticket; corresponding number drawn from urn on January 6 at 1:30 p.m. |
| where to buy | On-site at Confitería Conrado; online via elreydelroscon.es and confiteriaconrado.es |
| Popular flavors | Cream-filled and plain variants are among the most requested; customization available |
| Notable variant | Carlos Alsina roscón (no candied fruit) |
Readers are invited to share their experiences with Epiphany roscóns and to weigh in on whether they would participate in a prize draw tied to a sweet.
engagement questions
1) have you ever tasted a roscón with a hidden prize? What was your experience?
2) Would you consider ordering roscones online to take part in a prize draw? Why or why not?
Share this story and join the discussion in the comments below.
Paid out in November 2018
2020
Pastelería san Cayetano (Barcelona)
Luxury watch
Delivered to winner in December 2020
2022
Panadería El Corte Inglés (Sevilla)
€7,500 voucher
Redeemed during 2022 holiday season
2025
Conrado’s Roscón de Reyes (Valencia)
€10,000 cash
To be claimed by August 2025
The hidden‑prize concept draws from the centuries‑old king cake tradition,but modern bakeries now partner wiht sponsors to offer cash or high‑value items,creating “Spain’s sweetest lottery.”
What Is Roscón de Reyes?
The Roscón de Reyes, or “King’s Cake,” is Spain’s iconic Epiphany pastry. Traditionally baked in a circular shape to symbolize a king’s crown, it’s studded with candied fruit that represent jewels.Every January 6th, families slice the sweet bread while searching for two hidden items: the figurita (a small plastic king) and the frijol (a dried bean).
- Figurita - Symbolizes good luck; the finder is crowned “king” of the party.
- Frijol - Indicates the “bean‑eater,” who must pay for next year’s cake.
These customs have turned a festive dessert into a nationwide, playful lottery.
| Year | Bakery / Brand | Hidden Prize | winner’s Reward |
|---|---|---|---|
| 2018 | La Mallorquina (Madrid) | €5,000 cash | Paid out in November 2018 |
| 2020 | Pastelería San Cayetano (Barcelona) | Luxury watch | Delivered to winner in December 2020 |
| 2022 | panadería El corte Inglés (Sevilla) | €7,500 voucher | Redeemed during 2022 holiday season |
| 2025 | Conrado’s Roscón de Reyes (Valencia) | €10,000 cash | To be claimed by August 2025 |
The hidden‑prize concept draws from the centuries‑old king cake tradition, but modern bakeries now partner with sponsors to offer cash or high‑value items, creating “Spain’s sweetest lottery.”
Official announcement – Conrado’s, a family‑run bakery in Valencia celebrated for its almond‑infused roscones, released a press statement on 22 November 2025 confirming a €10,000 cash prize hidden in one of its limited‑edition roscones for the 2025 Epiphany season.
- Prize token: A gold‑colored plastic figurine engraved with “€10,000 – Conrado’s 2025.”
- Distribution: Only one roscon out of the 5,000 baked will contain the prize figurine.
- Eligibility: Purchase must be made in‑store or via Conrado’s official e‑shop; online orders must include a signed receipt to qualify.
the bakery’s website lists the deadline for prize claim as 31 August 2025 and outlines tax obligations under Spanish law.
How to Join the Sweet Lottery
- Buy a Conrado’s Roscón
- Choose a customary almond‑flavored roscon or the new chocolate‑baileys edition, both available from 1 December 2025.
- Inspect the Cake
- After the festive gathering, slice the roscon horizontally.
- Look for the gold figurine (prize) or the regular figurita (king).
- Document the Find
- Take a clear photo of the figurine and the receipt.
- Email the image to [email protected] within 48 hours of finding.
Tip: Keep the figurine sealed in a small bag until you can photograph it; humidity can damage the plastic.
Rules, Regulations, and Tax Implications
- One prize per customer – Even if multiple figurines are found, only the gold prize qualifies for the €10,000 award.
- Proof of purchase – A scanned receipt with the bakery’s stamp is mandatory.
- Claim period – Winners must submit the claim form by 31 August 2025; extensions are not granted.
- Tax handling – According to the Spanish Tax Agency (Agencia Tributaria), cash prizes over €2,500 are subject to a 20 % withholding tax. Conrado’s will deduct the tax before transferring the net amount.
Practical Tips to Maximize Yoru Chances
- Buy early – Conrado’s releases a limited batch each week; earlier purchases increase the probability of obtaining the winning batch.
- Visit multiple locations – The bakery has three outlets (Valencia Center, Alboraya, and the kiosks at Mercado Central). diversifying purchases spreads your odds across all production lines.
- Join the loyalty program – Members receive a 5 % discount and a priority notification when the prize batch is baked.
- Share on social media – Tagging @conradosroscón and using #RoscónConrado2025 automatically registers you for a “second‑chance” draw of a €500 gift card.
Benefits of Participating in Spain’s Sweetest Lottery
- cultural immersion – Engaging with the Roscón tradition deepens your connection to Spanish holiday customs.
- Community experience – Families and friends gather to slice the cake, turning a simple dessert into a memorable event.
- Potential financial reward – A €10,000 cash prize can fund travel, education, or a home renovation.
- Added excitement – The hidden‑prize element creates suspense, boosting sales for bakeries and supporting local economies.
Real‑World Example: 2022 Winner’s Story
María Gómez from Sevilla bought a Pastelería El Corte inglés roscon in 2022.She found the gold figurine while serving her family and followed the bakery’s claim process. Within two weeks, María received €7,500 (minus a 20 % tax). She used the funds to renovate her kitchen, sharing photos on Instagram with the hashtag #RosconWinner, which generated over 15,000 engagements and encouraged more participants for subsequent years.
Key Takeaway: By purchasing Conrado’s Roscón de Reyes for the 2025 Epiphany season, you not only enjoy a beloved spanish pastry but also stand a real chance to win €10,000-Spain’s sweetest lottery. Ensure you follow the claim steps, respect the deadlines, and relish the festive tradition.
