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National Report on Business in Tunisia 2025

Tunisia Charts New Economic Course: IACE Report Signals Urgent Need for Business Reform

Tunis, Tunisia – In a move poised to reshape Tunisia’s economic landscape, the Institut Arabe des Chefs d’Entreprise (IACE) today released its inaugural National Report on Business in Tunisia 2025. This isn’t just another report; it’s a detailed diagnostic and a call to action, offering concrete recommendations for public policymakers, economic actors, and social partners aiming for sustainable and inclusive growth. The release is being closely watched by investors and analysts as a potential turning point for the North African nation.

Unpacking the IACE Report: A Deep Dive into Tunisia’s Entrepreneurial Fabric

The IACE, a leading Tunisian think tank dedicated to fostering a thriving business environment, has meticulously analyzed all facets of the Tunisian economy – from microenterprises and SMEs to large corporations and public entities. The report doesn’t shy away from identifying challenges, but more importantly, it pinpoints clear development levers for unlocking Tunisia’s economic potential. This comprehensive approach is a departure from previous analyses, which often focused on specific sectors. The timing of the report is particularly significant, as Tunisia navigates a period of economic transition and seeks to attract foreign investment.

Three Pillars for Tunisian Economic Revival

The report identifies three strategic priorities as crucial for Tunisia’s future prosperity:

1. Scaling Up and Boosting Productivity

Tunisia’s entrepreneurial base, while vibrant, often lacks the scale and productivity needed to compete globally. The IACE report emphasizes the need for policies that encourage business growth, innovation, and the adoption of new technologies. This includes streamlining regulations, improving access to finance, and investing in skills development. Historically, Tunisian businesses have faced hurdles in accessing capital, particularly for expansion. This report directly addresses that issue.

2. Reforming the Public Enterprise Sector

Public enterprises play a significant role in the Tunisian economy, but many are burdened by inefficiencies and lack of transparency. The IACE advocates for a comprehensive reform of this sector, focusing on improved governance, increased accountability, and strategic privatization where appropriate. This isn’t about simply selling off assets, but about creating a more dynamic and competitive economic environment. Successful public enterprise reform is a common theme in many emerging economies, and Tunisia can learn from best practices around the world.

3. Reinvigorating Industrial and Technological Investment

To secure long-term growth, Tunisia must attract significant investment in industry and technology. The report calls for policies that incentivize foreign direct investment, promote research and development, and foster a culture of innovation. This includes creating special economic zones, offering tax incentives, and strengthening intellectual property rights. Tunisia has a skilled workforce and a strategic location, making it an attractive destination for investors seeking to tap into the African market.

Beyond the Headlines: The Bigger Picture for Tunisian Business

The IACE report isn’t just a snapshot of the current situation; it’s a roadmap for the future. It acknowledges the interconnectedness of these three priorities, emphasizing that progress in one area will reinforce progress in others. For example, a more efficient public enterprise sector will free up resources for investment in innovation and skills development. Furthermore, the report’s focus on inclusive growth underscores the importance of ensuring that the benefits of economic development are shared by all Tunisians.

The full National Report on Business in Tunisia 2025 is available for download on the IACE website: www.iace.tn. This document represents a critical resource for anyone interested in understanding the challenges and opportunities facing the Tunisian economy, and for those seeking to contribute to its future success. The IACE’s commitment to data-driven analysis and practical recommendations positions Tunisia for a period of sustained economic growth and prosperity, and this report is a vital first step on that journey.

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