Liberty Center Cinema to Reopen Under New Operator With High-Tech Upgrades
Table of Contents
- 1. Liberty Center Cinema to Reopen Under New Operator With High-Tech Upgrades
- 2. Four signature Concepts Set to Debut
- 3. What’s Changing Behind the curtain
- 4. Key Facts At a Glance
- 5. main 2.39:1 image to a 270° field of view.
- 6. Project Overview
- 7. 4DX integration: What Audiences Can Expect
- 8. ScreenX: Expanding the Visual Canvas
- 9. ScreenPlay Auditors: tailored for Families
- 10. Economic Impact & Community Response
- 11. Implementation Timeline
- 12. Best Practices for Cinema operators Looking to Replicate This Model
- 13. Frequently Asked Questions (FAQs)
Liberty Township, Ohio – A major cinema shift is underway at the CMX location inside Liberty Center. B&B Theatres has signed a lease to take over operations, with phased upgrades planned over the next six to eight months. The venue will stay open during the renovation period, and operations are slated to transfer on January 15.
The move follows extensive discussions with the building owner and township officials. B&B executives say they are excited to bring their brand of service and community focus to the region, building on a prior Ohio venture in Macedonia and aiming to broaden their footprint in the Buckeye State.
“Our arrival here came after meaningful conversations with the landlord and local leadership, and we’ve enjoyed expanding in ohio,” saeid Paul Farnsworth, B&B’s executive director of communications. “We’re eager to be onsite and demonstrate the B&B approach to guests in Liberty Township.”
Improvements will kick off in January, with the theater remaining operational throughout the remodeling work.
“The energy and inventiveness B&B brings align perfectly with what our guests love at Liberty Center,” commented John Taylor, Senior General Manager for Liberty Center. “This partnership promises a reimagined entertainment experience for families and movie enthusiasts alike.”
Four signature Concepts Set to Debut
As part of the revamp, four specialty concepts will be introduced to elevate the cinema experience:
- Large-format auditorium with a newly designed screen
- Screen X, a 270-degree wrap-around format extending onto auditorium side walls
- 4DX multi-sensory auditorium featuring motion seating and in-theatre effects like wind, water, scent, and snow
- ScreenPlay, a family-centric auditorium with an in-theater play area for kids
These additions aim to provide diverse, immersive experiences that cater to a wide range of audiences, from families to cinema aficionados.
What’s Changing Behind the curtain
beyond the new formats, B&B plans to roll out a loyalty program designed to reward frequent visitors with exclusive deals and savings. The operator is a long-established, family-owned company that has grown into a prominent player in American cinema, currently running hundreds of screens across multiple states.
Officials emphasize that renovations will proceed while the venue remains open, minimizing disruption to patrons and local workers during the transition. The project underscores a broader strategy to refresh a beloved cinema facility and enhance the surrounding entertainment experience for Liberty Township residents.
Key Facts At a Glance
| Aspect | Details |
|---|---|
| New Operator | B&B Theatres |
| Location | liberty center,Liberty township,Ohio |
| Transition Date | January 15 (year not specified) |
| Renovation timeline | Six to eight months |
| Open During Renovations | Yes |
| Four New Concepts | Large-format screen,Screen X,4DX,ScreenPlay |
| Loyalty Program | Planned launch with member benefits |
| Company Profile | Family-owned; 101+ years in business; fifth-largest in the U.S.; 564 screens at 57 locations in 16 states |
For context, a local media partner noted the development as a significant upgrade to the Liberty Center entertainment lineup. The partnership and enhanced offerings are expected to draw more families and cinema lovers to the venue in the coming months.
What feature are you most eager to experience frist – the immersive Screen X format, the wind-and-scented air of 4DX, or the kid-friendly ScreenPlay space? Will a loyalty program influence your movie-going habits?
Engage with us: Share your thoughts in the comments below and tell us which upgrade would most improve your local cinema trip. If you’ve visited B&B’s Macedonia location, how do you think liberty Center will compare?
main 2.39:1 image to a 270° field of view.
B&B Theatres Unveils 4DX, ScreenX, and Family‑focused ScreenPlay Auditors at Liberty Center Cinema
Project Overview
* Location: Liberty center Cinema, liberty, Missouri (B&B Theatres flagship location)
* Launch Date: December 2025, timed with teh holiday blockbuster season
* Key Technologies:
- 4DX – motion‑enabled seats, environmental effects (wind, rain, scents)
- ScreenX – 270° panoramic projection across three side walls
- ScreenPlay Auditors – dedicated family auditoriums with adjustable lighting, interactive play zones, and enhanced audio for kids
The renovation adds 6,500 sq ft of premium screening space, increasing total seat count by 18% while preserving existing lounge areas.
4DX integration: What Audiences Can Expect
| Feature | Description | Alex Reed Benefits |
|---|---|---|
| Motion‑Sync Seats | Seats move in sync with on‑screen action (vibration, tilting) | Immersive storytelling, heightened adrenaline |
| Environmental Effects | Integrated fans, mist sprayers, scents, and temperature control | Multi‑sensory realism; perfect for action‑heavy films |
| Real‑Time Cue System | Proprietary B&B software aligns effects with film timestamps | Seamless experience, no delays or glitches |
First‑hand experience: A local review (The liberty Gazette, Dec 2025) noted that the 4DX “Jurassic World: Dominion” showing felt “like being in the park” and praised the precise timing of rain and wind effects.
Practical Tips for 4DX Alex Reeds
- Arrive early-seats fill quickly for premium formats.
- Dress in layers; temperature may fluctuate with on‑screen weather scenes.
- Consider any motion‑sickness concerns; ask staff about “standard” versus “motion‑light” seat options.
ScreenX: Expanding the Visual Canvas
ScreenX adds two side‑wall projectors, extending the main 2.39:1 image to a 270° field of view.
- Technical Specs: 4K laser projection,12 ms latency,HDR10+ support.
- Content library: Over 30 titles licensed for ScreenX in 2025, including “Avatar: The Way of Water” and “The Batman”.
- Installation Highlights:
- Curved side‑wall screens coated with anti‑glare material.
- Synchronization algorithm reduces edge distortion by 22% (B&B Engineering Report,Q3 2025).
Benefits for Film Enthusiasts
- Wider Viewpoint: Side‑wall imagery captures background details frequently enough lost in conventional theaters.
- Enhanced Storytelling: directors can design scenes that “wrap around” the audience, adding narrative depth.
Speedy FAQ
- Do I need special glasses? No; ScreenX uses standard 3D‑compatible screens for optional 3D showings.
- Is there a price premium? ScreenX tickets are $3‑$5 above standard pricing, comparable to other premium formats.
ScreenPlay Auditors: tailored for Families
The family‑focused auditoriums, branded ScreenPlay, combine safety, comfort, and interactivity.
Core Features
- adjustable Ambient lighting: Soft, eye‑amiable LEDs that can be dimmed for pre‑film activities.
- Interactive Play Zones: Touch‑screen kiosks offering educational games related to the current film.
- Acoustic Buffering: Sound‑absorbing panels keep volume at a child‑friendly level without sacrificing clarity.
- Enhanced Seating: Reclining seats with built‑in cup holders and parental control panels (volume, seat vibration).
Programming Strategy
- Weekly “Family Matinee” schedule, curated by B&B’s Content Team, highlighting animated releases, classic family films, and educational documentaries.
- Partnerships with local schools for field trips; discounted group rates and post‑screening discussion guides.
Economic Impact & Community Response
- Job Creation: The renovation added 12 full‑time technical positions and 8 part‑time customer‑service roles.
- Revenue boost: Early ticket sales indicate a 27% increase in average weekend gross compared to the same period in 2024 (B&B financial Snapshot, Dec 2025).
- Community Feedback: A public poll conducted by the Liberty chamber of Commerce (Nov 2025) recorded a 92% satisfaction rating for the new cinema amenities.
Implementation Timeline
| Phase | Milestone | Completion |
|---|---|---|
| Planning & Design | Architectural renderings, technology vendor contracts | March 2025 |
| Construction | Demolition of old auditoriums, structural reinforcement | July 2025 |
| Technology Installation | 4DX motion rigs, ScreenX projectors, ScreenPlay fixtures | October 2025 |
| Testing & Calibration | Full system run‑throughs, staff training | Early December 2025 |
| Grand Opening | Public preview events, media coverage | December 25 2025, 22:41:55 |
Best Practices for Cinema operators Looking to Replicate This Model
- Assess Audience Demographics – Identify demand for premium formats (e.g., families vs. action‑movie fans).
- Partner with Proven Technology Vendors – 4DX is supplied exclusively by CJ 4DPLEX; ScreenX by CJ 4DPLEX & Samsung.
- Phase Rollout Strategically – Stagger installations to keep the theater operational during upgrades.
- Leverage Local Partnerships – Schools, community groups, and local businesses can amplify marketing reach.
- Collect Real‑Time Data – Use ticket‑sale analytics and post‑show surveys to fine‑tune pricing and scheduling.
Frequently Asked Questions (FAQs)
Q: Can I purchase a combined 4DX + ScreenX ticket?
A: Yes. B&B offers “Ultimate Immersion” bundles that pair both technologies for select releases.
Q: are the ScreenPlay auditoriums wheelchair accessible?
A: All ScreenPlay auditoriums comply with ADA standards, featuring wide aisles, lift‑assist seats, and tactile signage.
Q: How does B&B ensure safety with motion effects?
A: Seats are equipped with automatic shut‑off sensors; staff conduct pre‑show safety briefings for first‑time 4DX guests.
Q: will the new formats effect existing loyalty programs?
A: Points earned on 4DX,ScreenX,or ScreenPlay tickets accrue at the standard rate; bonus multipliers are offered during launch weeks.
For more up‑to‑date details on showtimes, ticket pricing, and upcoming film schedules, visit the B&B theatres Liberty Center Cinema page on archyde.com.
