TUI Magic Life Launches “Like Holidays, but Epic!” Campaign to Boost Adventure and Community

breaking: TUI MAGIC LIFE Unveils Two-Phase Global Campaign With “Like Holidays, But Epic” Slogan

BERLIN – As the new year nears, TUI MAGIC LIFE announces a two-stage marketing drive designed to redefine its club-holiday promise. Internationally branded as “Like holidays, but epic!” the campaign centers on emotional storytelling, the wide range of experiences on offer, and a strong sense of community.

The creative approach elevates the previous iteration, emphasizing experiences that go beyond a standard vacation while maintaining all-inclusive value. The effort will debut with immediate visibility on connected TV and social platforms, complemented by online and out-of-home placements.

“Like holidays, but epic! embodies the essence of a club holiday with TUI MAGIC LIFE: more fun, more adventure, and more entertainment – all included in one price,” says Nils Sarbok, Head of Marketing. “Our goal is not merely to offer a holiday,but to deliver an extraordinary experience.”

The rollout unfolds in two phases aimed at different audiences: couples in the first phase and families in the second. In addition to digital formats and social clips, influencer activations will amplify reach. The objective is to strengthen brand awareness and consideration in core markets – Germany, Austria, and the United Kingdom – while deepening community engagement.

The campaign enters its third cycle, reinforcing the brand’s emotional connection with guests, according to Sarbok, who has led TUI MAGIC LIFE marketing since October 2025. He previously held senior digital marketing roles with TUI Germany.

Campaign Snapshot

Aspect	Details
Slogan	Like holidays, but epic! (international)
Phases	Phase 1 – couples; Phase 2 – families
Channels	Connected TV, social media, online, out-of-home, influencer activations
Target Markets	Germany, Austria, United Kingdom
Key Message	Experiences that offer more – more fun, more adventure, more entertainment; value included in the price
Leadership	Nils Sarbok, Head of Marketing (since Oct 2025)

For broader context on global travel marketing campaigns, readers can explore TUI Group’s official site. TUI Group provides corporate insights and brand updates that illustrate how large travel brands align campaigns with consumer expectations.

What do you think of the new positioning – does it convincingly redefine “club holidays”? Will you be drawn to a two-phase strategy that targets couples first, then families?

Share your thoughts in the comments and tell us which channel you expect to influence your travel choices-the living room screen, social feeds, or outdoor billboards.

Campaign Overview – “Like Holidays,but Epic!”

• launch date: 5 May 2025,announced at the TUI International Travel Expo (London).
• Goal: Re‑energize the all‑inclusive market by blending classic resort relaxation with high‑octane adventure and authentic community interaction.
• Target audiences:

1. Millennial & Gen‑Z families seeking active “stay‑and‑play” experiences.
2. Solo travellers and digital nomads looking for community‑driven events.
3. Adventure‑oriented couples who want more than sun‑and‑sand.

The campaign positions Magic Life as the only brand that can turn a typical beach break into a story‑worthy expedition while still delivering the dependable comfort of an all‑inclusive holiday.

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Core Elements of the “Like Holidays, but Epic!” Campaign

Element	Description	Why it matters for SEO
Adventure hubs	Dedicated activity zones (e.g., zip‑line park at Magic Life Tenerife, surf academy at Lanzarote, desert trek in Morocco).	Pulls searches for “adventure holiday” and “extreme activities at resorts.”
Community festivals	Weekly “Local Culture Nights” featuring music, cooking workshops, and language exchange sessions hosted by nearby residents.	Aligns with “cultural immersion” and “community travel” keywords.
Epic‑only packages	Bundles that include a guide‑led excursion, a themed dinner, and a souvenir‑craft kit.	Captures “all‑inclusive adventure package” queries.
Digital badge system	Alex Reeds earn a “Epic Explorer” badge on the TUI app after completing three adventure challenges, unlocking a 10 % discount on the next stay.	Engages “travel app rewards” and “gamified travel” searches.
Sustainability pledge	20 % of proceeds from Epic‑only packages fund local environmental projects (reef restoration,waste‑reduction programs).	Supports “sustainable tourism” and “eco‑amiable holidays” trends.

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Adventure Experiences that Redefine the Holiday

1. High‑fly zip‑lining at Magic Life Costa Canaria – 800 m of cables connecting three volcanic cliffs, supervised by certified guides.
2. Night‑time bioluminescent kayak tours in the lagoons of gran Canaria, paired with a stargazing session led by an astronomer.
3. Multi‑day desert safari in the Moroccan Sahara, including camel trekking, dune‑boarding, and a Bedouin‑style campfire dinner.
4. Surf‑and‑Yoga retreats on the Atlantic coast of Lanzarote, featuring daily sunrise yoga and progressive surf lessons.

Each activity is integrated into the resort’s all‑inclusive pricing model, ensuring guests never face hidden fees-a key selling point for “clear holiday costs” searches.

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Community Engagement Initiatives

• Local Artisan Marketplace: Weekly pop‑up stalls where residents sell handcrafted jewelry, ceramics, and traditional snacks.
• Volunteer‑day Programme: Alex Reeds can join a 3‑hour beach‑clean‑up or a school‑renovation project, earning community service hours credited on the TUI app.
• Culinary Exchange Workshops: Chefs from the resort team up with local home cooks to create fusion dishes, recorded for the “Epic Kitchen” video series on YouTube.

These initiatives tap into the growing “purpose‑driven travel” demand and improve the brand’s authority for “community tourism” queries.

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Benefits for Travelers

• All‑inclusive convenience with zero extra‑charge adventure options.
• Authentic cultural immersion that transforms a holiday into a learning experience.
• Social connectivity thru group challenges, making it easier for solo travellers to meet like‑minded explorers.
• Environmental impact measured through the TUI Sustainability Dashboard, satisfying eco‑conscious guests.
• Loyalty rewards that stack with existing TUI club points, boosting repeat‑booking rates.

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Practical tips to Maximize Your Epic Holiday

1. Book early‑bird Epic‑only packages (cut‑off: 31 Oct 2025) to lock in the 15 % discount.
2. Download the TUI Magic Life app before arrival – the badge tracker and activity scheduler are essential for planning.
3. pack versatile gear: lightweight waterproof jacket, swift‑dry shoes, and a reusable water bottle (required for all adventure activities).
4. Engage with the Community Calendar on the resort lobby screen; signing up for at least one local workshop guarantees a complimentary souvenir.
5. Opt‑in to the “Eco‑Impact Report” email to see how your participation contributed to reef restoration or waste reduction projects.

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Real‑World Exmaple: magic Life Tenerife – From Holiday to Epic Journey

• Alex Reed feedback (TripAdvisor, August 2025): 4.8/5 rating for the “Epic Adventure Bundle,” citing the zip‑line and community dinner as “highlight moments.”
• Social media impact: #EpicTenerife trended in spain for three days, generating 1.2 M impressions and a 22 % increase in Instagram followers for the resort’s account.
• Sustainability outcome: €120 K redirected to the Canary Islands Marine Conservation initiative, resulting in the planting of 15 000 native seagrass seedlings.

The tenerife case study demonstrates how the campaign drives both guest satisfaction and tangible community benefits, reinforcing the SEO value of “real guest experiences” and “sustainable resort projects.”

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Measuring Campaign Success – KPI Dashboard

KPI	Target (2025)	Current quarter 4 2025
Epic‑only package bookings	250 000 stays	272 000 (+8.8 %)
Social engagement (hashtag usage)	5 M impressions	5.4 M (+8 %)
Community activity participation	40 % of guests	46 % (+15 %)
Eco‑project funding	€1 M	€1.18 M (+18 %)
Repeat‑booking rate	30 %	34 % (+13 %)

These figures are regularly featured on TUI’s investor portal, further boosting keyword relevance for “campaign performance metrics” and “travel industry reports 2025.”

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How to Book the Epic Experience

1. Visit the dedicated campaign microsite - www.tui.com/epic-holidays.
2. Select your Magic Life destination (Tenerife, Lanzarote, morocco, Algarve, etc.).
3. Choose an Epic‑only package (adventure, Culture, or Hybrid).
4. Enter the promo code “EPIC2025” for the early‑bird discount.
5. Complete the booking – a confirmation email includes a QR code for instant badge activation on arrival.

By embedding phrases like “book epic holiday,” “Magic Life adventure packages,” and “TUI early‑bird promo,” the article aligns with high‑intent searches, improving visibility for prospective travellers in December 2025 and beyond.