Samsung’s Freestyle+ Projector: AI Transforms Portable Entertainment – Breaking News!
SEOUL, South Korea – January 2, 2026 – Get ready to rethink how and where you enjoy entertainment. Samsung Electronics today announced the global launch of The Freestyle+, a revolutionary AI-powered portable projector poised to disrupt the home and on-the-go viewing experience. This isn’t just another projector; it’s a smart, adaptable screen designed for a life in motion, and it’s arriving just in time for CES 2026 in Las Vegas.
Smarter Projection with AI OptiScreen
Building on the success of the original Freestyle, the Freestyle+ introduces a suite of intelligent AI features. At the heart of this innovation is Samsung’s AI OptiScreen technology. Forget tedious adjustments and complicated setups. AI OptiScreen automatically optimizes the picture for any surface and environment – simply point, place, and play. This means perfect viewing whether you’re projecting onto a wall, the ceiling, or even the floor. It’s a game-changer for spontaneous movie nights or immersive gaming sessions anywhere you go.
But the AI doesn’t stop there. Samsung’s Vision AI Companion, an enhanced Bixby-integrated platform, adds a layer of conversational interaction. Imagine controlling your content with natural language commands, or receiving personalized recommendations based on your viewing habits. This isn’t just about convenience; it’s about a truly intuitive entertainment experience.
Brighter, More Portable, and Packed with Features
The Freestyle+ isn’t just smart; it’s also powerful. Boasting 430 ISO Lumens, it delivers nearly double the brightness of its predecessor, ensuring a clear and vibrant picture even in well-lit rooms. Its compact, cylindrical design makes it incredibly portable, easily fitting into a backpack for on-the-go adventures. The 180-degree rotating design further enhances flexibility, eliminating the need for mounts or accessories.
And the entertainment doesn’t stop at streaming. The Freestyle+ comes equipped with built-in access to Samsung TV Plus, certified OTT services, and Samsung Gaming Hub, offering a vast library of content without the need for external devices. For audiophiles, the integrated 360-degree speaker delivers immersive, room-filling sound, and Q-Symphony compatibility allows seamless integration with compatible Samsung soundbars for an even richer audio experience.
The Future of Portable Entertainment: Beyond CES 2026
Samsung’s Executive Vice President of the Visual Display Business, Hun Lee, emphasized that the Freestyle+ embodies the company’s vision for displays that adapt to modern lifestyles. “By combining true portability with intelligent AI that optimizes both the viewing environment and the content itself, The Freestyle+ makes it easier to enjoy a consistent, high-quality experience wherever you are,” he stated.
This launch isn’t just about a new product; it’s about a shift in how we consume entertainment. The demand for portable, versatile displays is growing, fueled by a desire for flexibility and convenience. The Freestyle+ taps into this trend, offering a compelling solution for anyone who wants to enjoy their favorite content on their own terms. Samsung will be showcasing the Freestyle+ at CES 2026 (January 6-9 in Las Vegas) with a global rollout planned throughout the first half of the year. Keep an eye on Samsung Newsroom for the latest updates and availability information. This is a development that will undoubtedly influence the future of portable display technology and set a new standard for immersive, on-the-go entertainment.
