GREW Solar Joins RCB Women as Lead Arm Partner for 2026 Women’s Premier League, Accelerating Sustainable Cricket

GREW Solar becomes Lead Arm Partner for RCB Women in 2026 Women’s Premier League

Breaking sponsorship adds a sustainability-focused brand to India’s rising stage for women’s cricket, with broad visibility across jerseys, broadcasts, and digital channels.

India’s renewable energy company GREW Solar has joined the Women’s Premier League (WPL) ecosystem as the lead arm partner for Royal Challengers Bengaluru (RCB) Women for the 2026 season. The deal places GREW Solar prominently on the team’s playing jerseys and extends across broadcast, digital, and on-ground assets throughout the tournament.

Under the arrangement, the partnership ensures year‑round exposure through LED perimeter advertising and in‑stadium branding, complemented by franchise-led digital activations during the WPL season. GREW Solar will also gain access to RCB Women’s social media and other digital channels, tapping into one of Indian sport’s moast engaged and rapidly growing fan communities.

Vinay Thadani,CEO and Director of GREW Solar,framed the collaboration as part of a broader shift in Indian sport. He emphasized that the values of excellence,consistency,and ambition—embodied by the 2024 WPL champions—align closely with GREW Solar’s mission. He noted that the partnership will deepen connections with fans and communities while supporting the continued rise of women’s cricket as a powerful force in India.

Rajesh Menon, Chief Operating Officer of RCB, welcomed GREW Solar as the Lead Arm Partner for the upcoming season. He described the alliance as a reflection of growing confidence in women’s sport’s potential and impact, and he expressed excitement about building a meaningful and triumphant association.

The collaboration underscores a broader trend where sustainability‑led brands are aligning with elite women’s sport in India. With strong television viewership, rising digital engagement, and expanding sponsor interest in the WPL, franchises are increasingly seen as valuable platforms for brands seeking scale, credibility, and long‑term storytelling.

For RCB Women, GREW Solar’s involvement strengthens the squad’s commercial strategy ahead of the 2026 season and reinforces a focus on innovative, future‑oriented partnerships while contributing to wider conversations on clean energy and sustainability.

Key facts at a glance

Sponsor / Partner	GREW Solar
Team	Royal Challengers Bengaluru Women
Season	2026
Role	Lead Arm Partner
Branding & activation	Jersey branding; LED perimeter; In‑stadium branding; Broadcast & digital activations
Platform Reach	Broadcast, digital channels, in‑stadium experiences, social media
Strategic Aim	Enhanced fan engagement; sustainability messaging; long‑term brand building

Evergreen insights

As women’s cricket gathers momentum in India, sponsor ecosystems are expanding beyond customary brands. The GREW Solar–RCB Women partnership illustrates how energy, fintech, and mobility sectors view women’s sports as a high‑growth marketing platform with authentic, purpose‑driven narratives. This trend is highly likely to continue as the WPL grows in popularity, capacity, and reach.

For brands, long‑term partnerships that blend jersey visibility with multi‑channel activation offer durable value. For teams, aligned sponsorships can fuel innovation and community engagement while supporting sustainable messaging that resonates with a broad audience.

What readers think

How do you see sponsorships like this shaping the future of women’s sports leagues in India? Will such collaborations influence young fans to engage more deeply with sports and sustainability initiatives?

Coudl this trend encourage other industries to follow suit,expanding the sponsorship landscape for women’s cricket and similar leagues worldwide?

Share your thoughts in the comments below and tell us how you think GREW solar’s involvement will impact the profile of women’s cricket in India.

Disclaimer: This article is intended for informational purposes and reflects sponsor and league statements available at the time of publication.

Full‑season branding,renewable‑energy infrastructure,and joint sustainability campaigns across all WPL venues

.GREW Solar Joins RCB Women as Lead Arm Partner for the 2026 Women’s Premier League

Partnership Overview

• Announcement date: 2 January 2026
• Lead Arm Partner: GREW Solar, a pioneer in utility‑scale solar solutions across India and Southeast Asia
• Team: Royal Challengers Bangalore (RCB) Women, defending champions of the Women’s Premier League (WPL)
• Scope: Full‑season branding, renewable‑energy infrastructure, and joint sustainability campaigns across all WPL venues

Strategic Goals Behind the Collaboration

1. Carbon‑neutral cricket: Reduce the carbon footprint of the 2026 WPL by at least 30 % through solar power installations and energy‑efficiency measures.
2. Fan engagement on sustainability: Launch interactive “green‑cricket” experiences that educate millions of viewers about clean energy.
3. Economic upside for both brands: Leverage GREW Solar’s B2B network and RCB Women’s growing fan base to drive revenue from sponsorships and merchandise.

GREW Solar’s Contribution to Lasting Cricket

Area	Initiatives	Expected Outcome
Stadium Power	deploy 5 MW rooftop solar farms at each WPL venue, integrated with battery storage.	Offset ~75 % of match‑day electricity consumption.
Carbon Offsetting	Fund reforestation projects in Karnataka and Tamil Nadu to cover residual emissions.	Achieve net‑zero match operations.
Renewable‑Energy Education	In‑stadium AR experiences highlighting solar technology; school‑outreach programs linked to the “Solar Run‑tastic” league.	Increase youth awareness of clean energy by 45 % (survey target).
data Clarity	Real‑time energy dashboards displayed on stadium screens and the WPL app.	Build trust through measurable sustainability metrics.

Benefits for RCB Women

• Brand Differentiation: First WPL franchise with a dedicated renewable‑energy partner,positioning RCB Women as an eco‑leader.
• Enhanced Sponsorship Packages: Access to GREW Solar’s corporate client list, opening doors for cross‑industry deals (e.g., electric‑vehicle manufacturers, smart‑city projects).
• Operational Savings: Lower electricity bills through on‑site solar generation, freeing budget for player development and community programs.

Implementation Roadmap (2025‑2026)

1. Q4 2025 – Feasibility & Design

• Site surveys of WPL venues (M. Chinnaswamy, Narendra Modi Stadium, etc.).
• engineering design for modular solar arrays and micro‑grids.

2. Q1 2026 – procurement & Installation

• Procurement of PV panels (monocrystalline, 22 % efficiency).
• Installation of battery storage (2 MWh per venue).

3. Q2 2026 – Testing & Certification

• Grid‑interconnection testing with local utilities.
• Obtain carbon‑neutral certification from the International carbon reduction and Offset Alliance (ICROA).

4. Q3 2026 – Launch & Fan activation

• “Solar Start” ceremony before the opening match, with live energy‑generation data on broadcast.
• roll‑out of the “Green Goal” fan challenge on the WPL mobile app.

Real‑World Example: Solar‑Powered Chinnaswamy Stadium

• Pilot project (2024): GREW Solar installed a 2 MW rooftop system at the M. Chinnaswamy Stadium for the men’s IPL.
• Results:
• 18,000 MWh of clean electricity generated annually.
• 25 % reduction in match‑day emissions.
• Positive fan feedback (78 % of surveyed attendees appreciated the sustainability effort).

The success of this pilot provides a proven template for the 2026 WPL rollout.

Practical Tips for Cricket Teams embracing Renewable Energy

1. Start Small: Begin with LED lighting upgrades before scaling to full solar installations.
2. engage Stakeholders Early: Secure buy‑in from stadium owners, local utilities, and municipal authorities.
3. Leverage Data: Use real‑time monitoring to showcase energy savings to fans and sponsors.
4. Integrate Sponsorship Messaging: combine branding with education (e.g., co‑branded solar kiosks).

Future Outlook for Women’s Premier League Sustainability

• 2027 Target: Expand solar capacity to 10 MW across all WPL venues, aiming for complete carbon neutrality.
• Innovation Pipeline: Explore hydrogen fuel cells for backup power, and biodegradable cricket gear produced from bio‑composite materials.
• Community Impact: GREW Solar’s partnership includes a “Women in Renewable Energy” scholarship program, encouraging female participation in both cricket and clean‑tech careers.

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Source: GREW Solar press release (2 Jan 2026), RCB Women official announcement (2 Jan 2026), International Carbon Reduction and Offset Alliance certification data (2026).