Breaking: Bodyshop magazine Names Lisa Shaw as Head of Marketing
Table of Contents
Industry publisher Bodyshop Magazine has announced the appointment of Lisa Shaw to lead its marketing function,a move described as pivotal for the UK’s premier automotive aftermarket publication and its global partner,IBIS Worldwide,the world’s sole provider of global collision repair market conferences.
Shaw arrives with a robust track record in brand campaigns and industry engagement.Her eight years at BASF included leading campaigns for RM and Glasurit and supporting event management, brand advertising, and industry relationships. She was also involved in sponsoring the Bodyshop Awards, an initiative the publication highlighted for its ongoing industry impact.
Her career spans across science, technology, and engineering sectors. From 2016 she broadened her experience with tenures at Sci-Tech Daresbury and BAE systems Digital intelligence before returning to the automotive sector in this leadership appointment.
Full Circle Moment
Shaw remarked that this new role marks a full-circle moment in her career. She expressed eagerness to reconnect with familiar faces, forge new partnerships, and help shape the direction of both Bodyshop Magazine and IBIS Worldwide.
IBIS conference director Robert Snook welcomed the appointment, calling it a strong endorsement of the strategic path for both brands. he noted that the role opens new and unlimited opportunities for brand positioning and collaboration with partners, ultimately enhancing value for delegates at 2026 events.
Key Details
| Role | Head of Marketing |
|---|---|
| Organizations | Bodyshop Magazine and IBIS Worldwide |
| Previous Experience | BASF campaigns for RM and Glasurit; event management; brand advertising; industry engagement; bodyshop Awards sponsorship |
| Industry Span | Automotive aftermarket, science and engineering sectors |
| New Focus | Growth, brand positioning, and partnerships |
Industry Context
Industry observers emphasize that leadership with cross-sector experience can boost traditional automotive titles by expanding audience reach and attracting international partners, especially as the collision repair market becomes more global and interconnected.
Engage With Us
What collaboration opportunities would you like to see between Bodyshop Magazine, IBIS Worldwide, and industry partners?
How might Lisa Shaw’s cross-sector background influence the next phase of automotive aftermarket marketing?
Share your thoughts in the comments and join the conversation about shaping the future of automotive communications.
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