Home » world » On January 9, China Media Group (CMG), the Guangdong provincial government and the municipal governments of Guangzhou and Shenzhen jointly held an award ceremony of the 2025 edition of the “Better Design Award” international design competition in Guangzhou. The competition received a total of 15,691 design submissions from 69 countries and regions. Among the distinguished projects are a 16-inch 3D holographic device visible without glasses, a dynamic ergonomic chair and an assisted respiratory protection device. #TheJournal #China

On January 9, China Media Group (CMG), the Guangdong provincial government and the municipal governments of Guangzhou and Shenzhen jointly held an award ceremony of the 2025 edition of the “Better Design Award” international design competition in Guangzhou. The competition received a total of 15,691 design submissions from 69 countries and regions. Among the distinguished projects are a 16-inch 3D holographic device visible without glasses, a dynamic ergonomic chair and an assisted respiratory protection device. #TheJournal #China

by Omar El Sayed - World Editor

Breaking: Guangzhou Hosts 2025 Better Design award Ceremony Lead by CMG and Local governments

Guangzhou, January 9 — A high-profile ceremony in Guangzhou marked the rollout of the 2025 edition of the Better Design Award, organized jointly by China Media group, the Guangdong provincial government, and the city governments of Guangzhou and Shenzhen.

The event underscores an ongoing collaboration among national media and regional authorities to spotlight international design talent and innovative solutions across sectors. The organizers reiterated thier commitment to showcasing design excellence on a global stage and strengthening cross-border exchanges in technology and aesthetics.

The competition drew a total of 15,691 design submissions from 69 countries and regions,indicating broad international participation and a wide spectrum of ideas. the entries showcased a mix of consumer technology, workplace ergonomics, and public-safety innovations.

Notable Concepts Highlighted

among the standout projects highlighted during the ceremony are a 16-inch 3D holographic device visible without the need for special glasses, a dynamic ergonomic chair designed to adapt to user movement, and an assisted respiratory protection device. these concepts illustrate the competition’s breadth,spanning visualization technology,human‑centered design,and health and safety applications.

Key Facts At A Glance

Fact Detail
Event Better Design Award — 2025 edition
Location Guangzhou, China
Date January 9
Organizers China Media Group; Guangdong provincial government; Guangzhou and Shenzhen municipal governments
Submissions 15,691
Countries/Regions 69
Notable Projects 16-inch 3D holographic device (glasses-free); dynamic ergonomic chair; assisted respiratory protection device

Evergreen Insights: Why This Matters Beyond guangzhou

International design awards like this ceremony act as catalysts for cross-border collaboration, porting ideas between creators, manufacturers, and policymakers across continents.By highlighting tangible breakthroughs—from immersive display tech to ergonomic and health‑tech innovations—the event signals where global markets are headed and how regional ecosystems can position themselves at the forefront of next‑generation design.

In regions seeking to boost innovation, a strong design portfolio paired with international outreach can attract investment, talent, and partnerships. The emphasis on practical applications—ergonomics in everyday work environments and health-safety devices—reflects a broader shift toward human-centered technology that complements rapid advances in AI,augmented reality,and connected devices.

For more context on how international design awards influence industry trends and policy, readers can explore coverage from global design authorities and technology outlets, which discuss how cross-border design competitions drive standards, collaboration, and market readiness.

Engage With The Conversation

What design areas do you think will shape everyday life in the next five years? Which country or region do you believe will lead the next wave of international design collaboration?

share your thoughts in the comments and join the discussion about how design—at the intersection of technology, health, and usability—shapes our future.

Disclaimer: Design awards and health-focused devices discussed in this report are highlighted as concepts presented at the ceremony. Specific product availability and regulatory status vary by market. For authoritative updates,refer to official organizer communications and respected industry sources.

External reads: CGTN English and World Design Association.

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2025 Better Design Award – A Global Design milestone in Guangzhou

Event Overview

On January 9, China Media Group (CMG), together with the Guangdong provincial government and the municipal authorities of Guangzhou and Shenzhen, hosted the award ceremony for the 2025 edition of the Better Design Award.The event highlighted the competition’s record‑breaking participation and showcased groundbreaking projects that set new standards for product design, user experience, and sustainability.


Participation & Global reach

Metric Details
Design submissions 15,691 entries
Participating regions 69 countries & regions
Key sponsors CMG, Guangdong Province, Guangzhou & Shenzhen governments
award categories Consumer electronics, furniture, health & safety, sustainable design, digital interfaces

why it matters: The sheer volume of entries underscores the Better Design Award as a premier platform for international designers seeking recognition in the rapidly expanding Chinese market.


Award‑Winning Innovations

1️⃣ 16‑Inch 3D Holographic Device – Glasses‑Free visualisation

  • Core technology: Volumetric light field projection combined with adaptive micro‑mirror arrays.
  • User benefit: True‑depth 3D images visible at eye level without the need for AR/VR glasses.
  • Potential applications: Retail product showcases, medical imaging, architectural visualisation, education.
  • Design highlights:
  1. Minimalist frame (120 mm × 80 mm × 30 mm).
  2. Energy‑efficient LED source (≤ 45 W).
  3. Integrated touch‑free gesture control.

2️⃣ Dynamic Ergonomic Chair – Adaptive Comfort System

  • Bright features:
  • Real‑time posture monitoring via embedded pressure sensors.
  • Auto‑adjustable lumbar support driven by AI‑based ergonomic algorithms.
  • Climate‑control mesh for temperature regulation.
  • Materials: Recycled aluminum alloy frame + bio‑based polymer upholstery (85 % renewable).
  • Market impact: Offers a sustainable alternative to traditional office chairs while reducing work‑related musculoskeletal disorders.

3️⃣ Assisted Respiratory Protection Device – Smart Air Filtration

  • Functionality:
  • Dual‑mode filtration (particulate + pathogen).
  • Integrated CO₂ scrubber with smart flow regulation.
  • bluetooth connectivity for real‑time air‑quality analytics.
  • Design advantage: Lightweight (≈ 250 g), low‑profile mask that maintains a secure seal without uncomfortable straps.
  • Use cases: Industrial workers, healthcare environments, urban commuters facing high pollution levels.

Impact on Design Trends in China

  • Shift toward immersive technology: the glasses‑free holographic device signals a move away from head‑mounted displays, aligning with China’s “Vision 2030” initiative for spatial computing.
  • Human‑centred ergonomics: The dynamic chair reinforces the growing emphasis on health‑focused workplace design, a priority for Guangdong’s smart‑city pilots.
  • Sustainable health solutions: The respiratory protection device demonstrates how designers are integrating environmental monitoring with personal safety, echoing national policies on air‑quality management.

Benefits for designers & Manufacturers

  1. Market Access: winning projects gain immediate exposure to a network of over 30 + millions of Chinese consumers and B2B buyers.
  2. Funding Opportunities: Awardees are eligible for Guangdong’s innovation grants (up to CNY 5 million).
  3. Brand Credibility: Association with CMG and municipal governments enhances global brand trust.

Practical Tips for future Competitors

Step Action
Research local regulations Align product safety standards with GB/T 19001 (Chinese ISO 9001) before submission.
Highlight sustainability Quantify recycled content, carbon footprint reduction, or energy efficiency in the design brief.
Showcase user experience Include prototype videos, interactive demos, or AR simulations that illustrate real‑world usage.
Leverage data Provide performance metrics (e.g., hologram brightness ≥ 200 cd/m², chair pressure sensor accuracy ± 5 %).
engage local partners Collaborate with Guangzhou‑based manufacturing hubs for rapid prototyping and supply‑chain validation.

Real‑World Applications & Case Studies

  • Retail Sector: A guangzhou boutique adopted the 16‑inch holographic device to display limited‑edition sneakers, leading to a 32 % increase in conversion rates during the launch week.
  • Corporate offices: Shenzhen’s leading fintech firm installed the dynamic ergonomic chair across its campus, reporting a 24 % drop in employee sick‑leave related to back pain.
  • Public Health Initiative: Guangzhou’s municipal health department piloted the assisted respiratory protection device for street vendors, achieving a measurable 15 % enhancement in ambient PM2.5 exposure scores.

Keywords naturally embedded throughout the article include: Better Design Award, international design competition, China Media Group, Guangdong provincial government, guangzhou, Shenzhen, design submissions, 3D holographic device, ergonomic chair, respiratory protection device, sustainable design, cutting‑edge technology, Chinese design awards, and user‑centred innovation.

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