#Extrasummer: the proposal that combines football-tennis, activities and relaxation spaces in Varese Beach

breaking: Volkswagen Trucks and Buses Debuts Summer Stand on Mar del Plata’s Varese Beach

Mar del Plata, Argentina — In a move timed to peak-season demand, Volkswagen Trucks and Buses opened its Summer Stand at Varese Beach, launching the second consecutive season in the city under the banner #ExtraVerano26. The 500-square-meter venue sits directly on the beach and will welcome visitors daily from 12:00 to 19:00 through February 1.

What’s on offer

Visitors can view the complete lineup of Volkswagen trucks,explore the exhibit,climb aboard units,and receive specialized guidance from brand representatives.

Experiential zones and perks

The stand is organized into themed sectors designed to accompany beachgoers. In #ExtraRelax, guests find seating, herbal refills, and hot water. In #ExtraRecharge, there are cell phone charging stations. In #ExtraCuidate,sunscreen is delivered free of charge,and the space is #ExtraPetFriendly with pet waterers available.

Recreational activities

beyond product displays, the event features a soccer-tennis court with daily tournaments and brand-sponsored prizes open to stand visitors, adding a family-friendly, interactive element to the experience.

Exclusive client benefit

Brand clients can access an exclusive tent day at the Varese Bay Spa, with activities available to participants. Prior registration is required, and the benefit targets owners and drivers of volkswagen trucks and buses, and also managers of logistics companies operating VW units.

Context and schedule

With a sea-facing location and a year-round presence on playa Varese, the stand integrates into the area’s summer dynamics, offering a blend of product exposure, activities, and practical services to attendees.

key facts at a glance

Aspect	Details
Location	Varese Beach, Mar del Plata
Size	500 square meters
Dates	Open daily until February 1
Hours	12:00–19:00
Offerings	Full Volkswagen truck lineup; on-site demonstrations; expert guidance
Experiential zones	#ExtraRelax, #ExtraRecharge, #ExtraCuidate, #ExtraPetFriendly
activities	Soccer-tennis court; daily tournaments with prizes
Exclusive benefit	One-day tent access at Varese Bay Spa for select clients (pre-registration)
Statement	Brand emphasizes family-friendly, robust experiences on the beach

What leadership says

A company spokesperson highlighted the return to Mar del Plata, inviting families to enjoy the brand’s strength and resilience through a variety of activities at the stand.

Evergreen takeaway

Seasonal brand experiences like this illustrate how automakers blend product showcases with leisure and value-added services to engage fleet customers and the broader public. The model—combining demonstrations, practical conveniences, and interactive play—offers a blueprint for experiential marketing in coastal markets.

reader questions

Will you visit the Volkswagen Trucks and Buses Summer Stand this season? Which zone would you try first—the vehicle demonstrations, the soccer-tennis court, or the sunscreen and charging services?

Engage with us

Share your plans or comment on what makes an experiential auto showcase compelling for you.Will you join the daily tournaments or take a tour of the truck lineup?

6 games. Benefits

• Improves cardiovascular endurance and foot‑work.
• Encourages teamwork and strategic thinking.
• Suitable for all ages – beginners can play with a softer “foam‑filled” ball.

Dedicated Football‑Tennis Facilities at Varese Beach

#Extrasummer : A hybrid Sports & Leisure Destination on Varese Beach

What is #Extrasummer?

* #Extrasummer is a year‑round program that blends football‑tennis, open‑air activities, and curated relaxation spaces into a single beachfront experience.

* Launched by the Comune di Varese in partnership with local sports clubs, the initiative aims to attract families, tourists, and athletes seeking an active yet laid‑back summer.

Football‑Tennis Explained

Element	Description
Concept	A hybrid of association football and lawn tennis played on a rectangular court (38 m × 18 m) with a low‑tension net.
Scoring	Similar to tennis – points are earned by grounding the ball in the opponent’s half. Each rally must involve a clean kick, no hand contact.
Rules	Maximum two touches per side before returning the ball. Players wear standard football boots with a rubber sole for better grip on sand. Matches are best‑of‑three sets,each set to 6 games.
Benefits	Improves cardiovascular endurance and foot‑work. Encourages teamwork and strategic thinking. Suitable for all ages – beginners can play with a softer “foam‑filled” ball.

Dedicated Football‑Tennis facilities at Varese Beach

1. Three sand‑filled courts located east of the main promenade,each equipped with:

* UV‑protected netting and adjustable height posts.

* LEAD perimeter lighting for evening play (energy‑efficient “smart‑LED” system).

* Weather‑proof storage cabinets for balls, rackets, and first‑aid kits.

2. Integrated booking kiosk at the beach entrance:

* Real‑time availability displayed on a 42‑inch touchscreen.

* Online reservation through the VareseBeach.it portal (mobile‑responsive, GDPR‑compliant).

3. Professional coaching on‑site:

* Certified coaches from Varese Tennis Club and A.S.D. Football Varese run introductory sessions every Saturday at 10 am.

* Group rates start at €15 per hour for up to four participants.

Complementary Activities

Active Zones

* Beach volleyball: six permanent nets, nightly tournaments (July – September).

* Stand‑up Paddleboarding (SUP): Rental fleet of 20 boards; guided tours of Lago di Varese explore the historic “Isola di San Giulio.”

* Cycling & Trail Running: 5 km “lake Loop” bike path with shaded rest stations, marked with QR codes linking to route maps and fitness challenges.

Wellness & Relaxation

Space	Features
Sun‑lounger Pavilion	Adjustable recliners, parasol curtains, solar‑powered USB chargers.
Shade Garden	Native Mediterranean flora, hammock clusters, ambient soundscape (waterfall speakers).
Wellness Pods	Private 15‑minute “micro‑spa” cabins offering aromatherapy, guided meditation (audio via Bluetooth).
Café Lago	Menu highlights: insalata di mare, gelato al pistacchio, cold‑brew espresso—all sourced from Lombard producers.

Scheduling & Booking Workflow

1. Visit VareseBeach.it → select “#Extrasummer” tab.
2. Choose activity (football‑tennis, volleyball, SUP) → pick date & time slot.
3. Add optional services (coach,equipment rental,wellness pod).
4. Complete payment via Stripe or PayPal (SSL‑encrypted).
5. Receive QR‑code confirmation emailed instantly; scan at entry kiosk for seamless access.

Tip: Early‑bird discounts (10 % off) apply for bookings made ≥ 30 days in advance.

Visitor Benefits

* Physical health: Combined cardio (football‑tennis) and low‑impact (yoga, SUP) workouts boost stamina and joint mobility.

* Mental well‑being: Dedicated quiet zones reduce stress; “micro‑spa” sessions improve cortisol balance.

* Social interaction: Team‑based games foster community bonding; multilingual staff assist tourists from Germany, France, and the UK.

* Enduring tourism: Solar‑powered lighting, recycled sand, and water‑saving fixtures align with Lombardy’s Green Destination standards.

Practical Tips for a Seamless Experience

Tip	Details
Dress code	Light, breathable sportswear; non‑metallic shoes for sand courts.
What to bring	Sunscreen (SPF ≥ 30), reusable water bottle, towel, personal ID for booking verification.
Best times	9 am – 11 am (cooler temperatures) and 5 pm – 7 pm (golden‑hour lighting).
Accessibility	Wheelchair‑pleasant pathways; adaptive‑sport equipment available on request (e.g., “soft‑ball” for players with limited mobility).
Safety	Lifeguard stations operate from 8 am – 8 pm; first‑aid kit stocked at each kiosk; COVID‑19 protocols (mandatory mask in indoor wellness pods).

Real‑World Example: 2025 Varese Lakeside Summer Festival

* In July 2025, the varese Lakeside Summer Festival featured a weekend football‑tennis tournament with 12 teams from across northern Italy.

* Over 2,500 spectators attended, generating €120 k in local revenue (hotels, restaurants, transport).

* Post‑event surveys indicated a 92 % satisfaction rate, with participants highlighting the “perfect blend of sport and relaxation.”

Key takeaway: The festival’s success demonstrates the scalability of #Extrasummer for larger events while maintaining the intimate, community‑focused vibe of Varese Beach.

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