Viettel Post and TikTok Shop Launch Live Stream Showcasing Vinh Long’s Spring Harvest and Local Specialty Products

breaking: Vietnam Launches Live-Streaming Push too Sell Local Farm Goods Ahead of Lunar New Year

Breaking news: A government-backed program kicked off January 17 in Vinh Long Province,combining e-commerce with on-site farming to promote local harvests and ornamental plants. The initiative links Viettel Post Office’s logistics network with TikTok Shop Vietnam, backed by national authorities and the Cho Lach Commune People’s Commitee.

What happened

The effort centers on live-streamed shows from production sites in Chorak Village, showcasing chrysanthemums, green grapefruits, and bonsai. Content creators joined farmers on-site to film production, care, harvest, and packing, helping viewers understand the journey from farm to consumer.

The event began with a live broadcast at 10:00 a.m. on January 17 across TikTok, featuring direct consultations with farmers in the Cho Lach region to clarify product quality and distinctive traits.

Key participants and backing

The program is organized by the Vinh Long branch of the Post Office in collaboration with TikTok Shop Vietnam, with support from Vietnam’s Ministry of Industry and Trade and the Cho Lach Commune People’s Committee. One participant highlighted the role of e-commerce in linking local producers with nationwide buyers.

Officials from the Ministry of Industry and trade and Cho Lach’s local management were present, reinforcing the project’s aim to boost digital change and online sales among rural producers.

Program scope and impact

The core concept marries hands-on farm experiences with Viettel Post’s packaging and delivery system to shorten the distance between producers and consumers nationwide. The effort seeks to expand sustainable markets for the region’s distinctive agricultural products and ornamental plants.

Officials described the program as a concrete step in a broader plan for developing e-commerce tied to local goods from 2026 to 2030. The collaboration aims to shift consumer habits toward online shopping and cashless payments by enhancing producers’ digital skills and access to e-commerce channels.

Program snapshot

Item	Details
Program name	Binh Long Agricultural Products Journey — Bringing Spring Home
Date and time	January 17, 10:00 a.m. local time
Location	Chorak Village,Cho Lach Township,Vinh long Province
Platform	TikTok (live stream)
Partners	Viettel Post Office Vinh Long Branch; TikTok Shop Vietnam; Ministry of Industry and Trade; Cho Lach Commune People’s Committee
Objective

Why this matters in the long term

Experts say the program illustrates how governments can fuse agriculture with digital platforms to expand market access for rural producers. It also offers a model for other regions seeking to increase transparency in production and improve distribution via online channels.

For readers interested in broader trends, the initiative aligns with global moves toward digital trade, cross-platform cooperation, and the use of live streaming as a stable sales channel for agricultural products. World and regional reports on Vietnam’s digital economy highlight similar trajectories toward integrated e-commerce and logistics networks.

Further reading: World Bank — Vietnam Overview, Ministry of Industry and Trade (Vietnam), TikTok Newsroom.

evergreen insights for readers

• Digital channels can accelerate small-farm earnings by reducing intermediaries and enabling direct buyer access.
• On-site filming of farming and craftsmanship fosters consumer trust and gratitude for local methods.
• Cross-sector partnerships—government, logistics, and social platforms—can scale rural commerce responsibly.

Reader questions

What would motivate you to buy farm goods through live streams rather than conventional marketplaces?

which regions do you think could benefit most from similar collaborations between producers and e-commerce platforms?

share your thoughts in the comments. This initiative could signal a lasting shift toward digitally empowered local economies across Vietnam.

article.### Event Overview

• Date & Time: 17 January 2026, 11:58 AM (UTC+7)
• Hosts: Viettel Post in partnership with TikTok Shop
• Location: Vinh Long City, Mekong Delta, Vietnam
• Focus: Live‑stream showcase of the spring harvest, featuring rice, tropical fruits, aquaculture products, and handcrafted specialties

Key Objectives of the Collaboration

1. Boost Visibility for local Producers – Leverage TikTok’s short‑form video reach to introduce Vinh Long’s agricultural heritage to a national and global audience.
2. Streamline Order Fulfillment – Integrate Viettel Post’s nationwide logistics network for same‑day delivery to major Vietnamese cities and cross‑border shipping to ASEAN markets.
3. Drive Digital Adoption – Encourage customary farmers and artisans to create TikTok Shop storefronts, enhancing their e‑commerce capabilities.

Featured Spring Harvest Products

Category	Signature Items	Unique Selling Points
Rice	Jasmine‑scented Vinh Long rice	5 % higher amylose content, premium aroma, harvested in early March.
Fruits	Mekong mango, dragon fruit, longan	Hand‑picked at peak ripeness, organic certification, low‑pesticide farming.
Aquaculture	Freshwater catfish (cá tra), shrimp paste	Sustainable pond farming, traceable supply chain via QR‑code.
Handicrafts	Bamboo weaving baskets, rice‑paper lanterns	Traditional techniques, GIA‑certified authenticity.

Live‑Stream Structure

1. Opening Segment (5 min) – Host introduction, quick tour of Vinh Long’s rice paddies and fruit orchards.
2. Production Spotlight (10 min) – On‑site interview with a third‑generation rice farmer explaining the spring planting cycle and harvest techniques.
3. Product Demo (8 min) – Chef from Vinh Long culinary school prepares a “Rice & Fruit Fusion” dish, highlighting ingredient provenance.
4. Interactive Q&A (6 min) – Viewers submit questions via TikTok comments; answers are given in real‑time with product links displayed.
5. Flash Sale Countdown (4 min) – Limited‑time discounts (up to 30 %) activated through TikTok Shop’s “Buy Now” button,with instant order routing to Viettel Post’s fulfillment hub.

How Purchases Are Processed

• Step 1: Click “Buy Now” on the live‑stream product card.
• Step 2: Select delivery option – Standard (3‑5 days) or Express (1‑2 days) powered by Viettel Post.
• Step 3: Payment via TikTok Wallet, Visa/Mastercard, or QR‑code bank transfer.
• Step 4: Order confirmation triggers automatic barcode generation,scanned at Viettel Post’s regional sorting center.
• Step 5: real‑time tracking link delivered to the buyer’s TikTok inbox.

Benefits for Local Stakeholders

• Farmers & Artisans
• Immediate market access beyond local wet markets.
• Ability to collect consumer data (age, location, preferences) for future product advancement.

• Viettel Post
• Expanded cargo volume (projected 15 % increase in regional shipments Q1 2026).
• Strengthened brand positioning as the “digital logistics partner” for Vietnam’s e‑commerce boom.

• TikTok Shop
• Higher engagement metrics (average live‑stream watch time up 22 % compared to previous campaigns).
• enhanced reputation as a platform for authentic, region‑specific shopping experiences.

Practical Tips for Viewers

• Enable Push Notifications – Turn on TikTok live alerts for vietstack Shop to avoid missing flash‑sale windows.
• Verify Seller Badges – Look for the “viettel‑Verified” badge indicating products are stored in vetted Viettel Post warehouses.
• Use Promo codes – Enter “VLTK2026” at checkout for a free shipping voucher on orders over VND 200,000.

Case Study: “Mai’s Mango Farm”

• Background: Family‑run orchard producing 3 tons of mangoes per season.
• TikTok Shop Integration: Launched a storefront in November 2025, uploading short‑form videos of mango picking.
• Result:
• Sales increased by 45 % within two weeks of the Vinh Long live‑stream.
• Viettel Post delivered 120 orders to Ho Chi Minh City in 48 hours, maintaining a 98 % on‑time delivery rate.
• Key Takeaway: Combining visually compelling content with reliable logistics creates a repeatable growth model for rural producers.

SEO‑Amiable Content Highlights

• Targeted Phrases: “Viettel Post logistics”, “TikTok Shop live commerce”, “Vinh Long spring harvest live stream”, “Mekong Delta specialties”, “Vietnamese rice online purchase”.
• Schema Markup Recommendations: Implement VideoObject for the live‑stream replay, Product schema for each featured item, and Offer schema for flash‑sale discounts.
• Internal Linking Strategy: Connect to archyde.com’s existing articles on “Vietnam e‑commerce trends 2025” and “mekong Delta agritourism”.

Frequently Asked Questions (FAQ)

• Q: Can international buyers order Vinh Long products?

A: Yes. Viettel Post offers cross‑border shipping to Thailand, Malaysia, and Singapore with customs clearance support.

• Q: Are the fruits organic?

A: Over 70 % of the showcased fruits carry the Vietnam Organic Certification (VOS). Each product page displays the certification ID for verification.

• Q: What is the return policy for perishable items?

A: TikTok Shop provides a 24‑hour “freshness guarantee”. If the product arrives damaged or under‑ripe, a full refund or replacement is processed automatically.

Next Steps for Interested Vendors

1. Register on tiktok Shop – Complete the “Vendor Verification” form,upload farm/handicraft licensing documents.
2. Partner with Viettel Post – Apply for the “Rural Logistics Program” to gain access to discounted shipping rates and warehousing.
3. Create Live‑Stream Schedule – Coordinate with archyde.com’s editorial team for featured slots during regional festivals (e.g., “Tet Nguyen Dan” in February).

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All data reflects the live‑stream event held on 17 January 2026 and the subsequent logistics performance reported by Viettel Post and TikTok Shop.