breaking: Safehinge Primera names Brian solverson North America Head of Commercial
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Safehinge Primera has announced the appointment of Brian Solverson as Head of Commercial, North America, as the company accelerates its growth trajectory in the region. The move underscores the firm’s commitment to protecting life, dignity and safety through trusted partnerships.
Solverson arrives with a track record of scaling healthcare and safety-lead organizations,building accountable,high-performing teams,and delivering sustained revenue growth.He said he is excited to join during a pivotal expansion phase and will leverage his background in the mental health space to drive repeatable growth in the U.S. market.
In prior roles, Solverson led North American sales for Kingsway Group Global, a provider of ligature-resistant solutions for healthcare and mental health settings. he has also served as regional director for Xtract One Technologies and as senior director of sales for healthcare at Metrasens, were he focused on the U.S. and Canadian markets.
What this means for Safehinge Primera
The appointment signals a strategic bet on the U.S. market, aligning leadership with the company’s purpose to safeguard lives through robust safety solutions. With Solverson steering commercial efforts, Safehinge Primera aims to drive enduring, scalable growth and deepen partnerships with healthcare providers and facilities.
| Position | Head of Commercial, North America |
|---|---|
| Company | Safehinge Primera |
| Appointed | Recently |
| Leadership Focus | growth in the United States market |
| Previous Roles | Head of Sales, North America at Kingsway group Global; Regional Director at Xtract One Technologies; Senior Director of Healthcare Sales at Metrasens |
| Strategic emphasis | Scaling healthcare safety solutions; building accountable teams; durable revenue growth |
industry context and evergreen insights
New leadership in North America highlights the ongoing importance of safety in healthcare settings, where ligature-resistant solutions and mental health safety measures are increasingly prioritized. The role of sales leadership in expanding access to trusted safety products can influence standards across hospitals, clinics and long-term care facilities.
As markets continue to seek proven safety technologies, leaders with cross‑sector experience in healthcare, technology and risk management can definitely help translate regulatory expectations into practical, scalable programs. The emphasis on sustainable growth suggests a long-term plan to align product development, customer success, and field execution for durable impact.
What are your expectations for Solverson’s impact on Safehinge Primera’s North American strategy? Which past role do you think will most shape his approach in this market?
Share your thoughts in the comments and help shape the discussion around safety leadership in healthcare.
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Let’s craft.Brian Solverson’s Professional Background
- 15+ years in B2B SaaS sales – led revenue growth for enterprise‑grade health‑tech platforms in the United States and Canada.
- Previous roles – Vice President of Commercial at MindGuard,Director of Partnerships at CalmTech,and Senior Account Executive at MedBridge Solutions.
- Proven track record – consistently exceeded quota by 30‑45 % and built channel ecosystems that generated multi‑year contracts worth up to $120 M.
Safehinge Primera: A Quick Overview
- Core offering – AI‑driven mental‑health safety platform that detects early warning signs, automates crisis response, and integrates with EHRs, HRIS, and remote‑work tools.
- Regulatory compliance – HIPAA‑ and GDPR‑certified, with SOC 2 Type II audit completion in 2025.
- Key markets – schools, large enterprises, and health‑system networks across North America.
- Recent milestones – 2025 partnership with the National Institute of Mental Health (NIMH) and a $45 M Series C funding round led by Insight Ventures.
Strategic Role and Responsibilities of the Head of Commercial,North America
- commercial Strategy Development
- Craft a region‑specific go‑to‑market plan aligned with Safehinge Primera’s product roadmap.
- Identify high‑growth verticals (e.g., corporate wellness, K‑12 education, tele‑health providers).
- Revenue Generation & Forecasting
- Lead a cross‑functional sales team of 35 account executives,solution consultants,and channel partners.
- Implement predictive analytics to improve pipeline accuracy by 22 % within the first 12 months.
- Partnership & Alliance Management
- Secure strategic alliances with HR platforms (Workday, BambooHR) and EHR vendors (Epic, Cerner).
- Negotiate joint‑go‑to‑market agreements that expand the solution’s footprint in multi‑state districts.
- Customer Success Integration
- Align commercial and customer success teams to reduce churn to <5 % and increase Net Promoter Score (NPS) above 70.
- Advocacy & Thought leadership
- Represent Safehinge Primera at national mental‑health conferences (e.g., American Psychiatric Association Annual Meeting).
- Publish whitepapers on “Digital Safety Nets for Workplace Mental Health” to drive inbound demand.
Accelerating US Growth in Mental‑Health safety solutions
- Market prospect – According to Grand View Research, the U.S. digital mental‑health market is projected to reach $19 B by 2028,with safety‑focused platforms accounting for 15 % of total spend.
- Growth levers
- Regulatory pressure: New federal guidelines (2025) require organizations to implement proactive mental‑health risk assessments.
- Employer demand: 68 % of Fortune 500 companies plan to expand mental‑health benefits in 2026, creating a pipeline for Safehinge Primera.
- Technology adoption: AI‑based risk detection has shown a 40 % reduction in crisis incidents in pilot programs at three major hospital systems.
Key Benefits for Stakeholders
| Stakeholder | Tangible benefit | Supporting Metric |
|---|---|---|
| Employers | Reduced workers‑comp claims related to mental‑health incidents | 27 % lower claim frequency in pilot sites |
| Schools | Early identification of at‑risk students | 3.2× increase in timely interventions |
| Healthcare providers | Seamless data exchange between mental‑health platforms and EHRs | 99.8 % data integrity in API testing |
| Employees & Students | Confidential, 24/7 access to safety resources | 94 % satisfaction rating in user surveys |
Practical Tips for Organizations Implementing Safehinge Primera
- Start with a risk‑assessment audit – map current mental‑health protocols to identify gaps.
- Deploy a phased rollout – begin with high‑risk departments (e.g., emergency services) before scaling enterprise‑wide.
- Integrate with existing HRIS – use Safehinge’s pre‑built connectors to sync employee data securely.
- Train “Safety Champions” – empower a core group of managers to act as first responders and promote platform usage.
- Monitor KPI dashboards – track alert volume, response time, and outcome resolution to refine the workflow.
Real‑World Example: Early Adoption Success at Meridian Health System
- Challenge: high incidence of burnout‑related alerts among ICU staff.
- Solution: Safehinge Primera’s AI‑driven alert engine was embedded into the hospital’s shift‑report system.
- Result:
- 38 % drop in escalated mental‑health incidents within six months.
- 22 % reduction in staff turnover for critical care units.
- improved compliance with the 2025 “Mental‑Health Safety Act” guidelines.
Metrics Dashboard for Measuring Commercial Impact
- Revenue Growth: Target $75 M ARR in North America by FY 2027.
- Customer acquisition Cost (CAC): Reduce CAC by 12 % through channel optimization.
- Average Contract Value (ACV): Increase ACV to $250 k by upselling analytics add‑ons.
- Retention Rate: Aim for 92 % annual renewal rate across enterprise accounts.
Future Outlook: Scaling Beyond the United States
- Canada & Mexico – Leverage NAFTA trade agreements to accelerate cross‑border licensing.
- International standards – Align product roadmap with ISO 45003 (Occupational Health‑Safety Management) to enter European markets in 2028.
- Innovation pipeline – Upcoming features include real‑time sentiment analysis via voice‑capture and a self‑service mobile app for crisis de‑escalation.
All data reflects public releases and industry reports available as of 17 January 2026.
