Korea & Company Group Connects Global Teams with Proactive Communication Strategy – Breaking News
Shanghai, China – January 19, 2026 – In a move signaling a strong commitment to employee engagement and transparent communication, Korea & Company Group (000240) has successfully completed the first phase of its ambitious ‘Global Communication Program.’ The initiative, dubbed ‘Proactive Concert,’ has already reached employees across major international bases, including China, Europe, and North America, fostering a more connected and informed workforce.
Expanding the Conversation: Proactive Concerts Go Global
The latest ‘Proactive Concert’ event, held at Hankook Tire & Technology’s Chinese headquarters in Shanghai on January 4th, brought together approximately 230 local executives and employees – both in-person and virtually. Led by China Headquarters Head Kim Hyeon-cheol, the session focused on sharing critical company updates, industry trends, strategic initiatives, and achievements within the Chinese market. Beyond formal presentations, the event prioritized open dialogue, featuring introductions of new team members and a recognition ceremony for outstanding performance.
This Shanghai event follows successful launches in European and North American locations last October, marking the completion of ‘Global Communication Program 1.0.’ But this isn’t the finish line; it’s a springboard. Korea & Company Group is already gearing up for ‘Global Communication Program 2.0,’ with plans to extend these vital communication touchpoints to a wider range of global sites throughout 2026.
Why Internal Communication Matters: A Deep Dive
In today’s rapidly evolving business landscape, effective internal communication isn’t just a ‘nice-to-have’ – it’s a strategic imperative. Companies with strong internal communication practices consistently outperform those that don’t. Why? Because informed employees are more engaged, more productive, and more likely to contribute innovative ideas. A lack of communication breeds uncertainty, disengagement, and ultimately, attrition.
Korea & Company Group’s ‘Proactive Concert’ isn’t simply a town hall meeting; it’s a deliberate effort to embed Chairman Cho Hyun-beom’s core management philosophy – the ‘Proactive Culture’ – throughout the organization. Originally piloted by Hankook Tire in 2013, the program has been significantly scaled up over the past year to encompass all affiliates, including Hanon Systems, Hankook Networks, Hankook Engineering Works, and Model Solutions. This unified approach ensures a consistent message and a shared sense of purpose across the entire group.
The Future of Work: Building a Culture of Transparency
Oh Yoon-jeong, Head of the Proactive Culture team, emphasized the program’s impact: “This China event served as an opportunity to share the group’s core values with executives and employees at global bases and strengthen communication between organizations.” The commitment to providing a platform for open dialogue is crucial, allowing employees at all levels to voice their opinions and contribute to the company’s success.
Looking ahead, the second half of 2026 will see Korea & Company Group exploring expansion to include all overseas branches, solidifying its position as a leader in proactive internal communication. This isn’t just about sharing information; it’s about building a culture of trust, transparency, and shared ownership – a culture that will undoubtedly drive innovation and growth for years to come. For companies seeking to improve employee engagement and foster a more collaborative environment, Korea & Company Group’s ‘Proactive Concert’ model offers a valuable blueprint for success. Stay tuned to Archyde for further updates on this evolving story and insights into the latest trends in workplace communication and organizational culture.
