Breaking: London Spirit unveils new brand, frontline kit partner and eight international signings for The hundred 2026
Table of Contents
- 1. Breaking: London Spirit unveils new brand, frontline kit partner and eight international signings for The hundred 2026
- 2. Key facts at a glance
- 3. Graphite Gray: Provides a neutral backdrop for merchandise, ensuring teh teal pops.
- 4. 1️⃣ The Rebrand at a Glance
- 5. 2️⃣ Key Visual elements Explained
- 6. 3️⃣ Fan Experience Enhancements
- 7. 4️⃣ Marketing Strategy Behind the Rebrand
- 8. 5️⃣ Benefits for Sponsors & Stakeholders
- 9. 6️⃣ Practical Tips for Fans to Dive Into the New Identity
- 10. 7️⃣ Real‑World Example: First‑Week Fan Reaction
- 11. 8️⃣ Looking ahead – How the New Identity Shapes Future Growth
london Spirit, the lord’s-based franchise in The Hundred, is relaunching with a refreshed brand identity, a premier sponsorship lineup, and eight marquee signings ahead of the 2026 season. The changes come after the club’s ownership shift to Marylebone Cricket Club (MCC) and a technology-led consortium known as the tech Titans following the 2025 edition of the 100-ball competition.
Over the past year, london Spirit collaborated with brand agency VCCP to evaluate every facet of its identity—from name and logo to color schemes—affirming the decision to keep the Spirit name given fans’ strong attachment to the brand. A modern monogram, weaving the team’s initials with a nod to the famous Lord’s slope, now anchors a darker blue palette and a thread mirroring MCC’s distinctive red-and-yellow scheme across merchandise.
Nike will support the club as the kit supplier, through an official arrangement with KitKing. This marks Nike’s inaugural partnership in The Hundred, aligning with London Spirit’s strategic push to attract a younger, global audience. The kit is set to be unveiled in the spring and will be available for purchase shortly thereafter. Nike branding will feature prominently on the front of the playing kit and related gear.
Barclays has been named the principal partner of London Spirit. The bank, which already maintains a multi-year sponsorship with MCC at Lord’s, will feature on the front of the Spirit kit and across official merchandise. Barclays’ long-standing history across sport includes partnerships in football, tennis and cricket, highlighting a broader strategy to engage fans from grassroots to elite levels.This collaboration extends Barclays’ commitment to English cricket, including grassroots initiatives such as the Knight-Stokes Cup.
Barclays’ involvement complements MCC’s ongoing sponsorship strategy at Lord’s and underscores a shared aim to broaden cricket’s appeal to younger and more diverse audiences while preserving strong ties to traditional fans.
London Spirit has also announced eight direct signings—four men and four women—as the squad for The Hundred’s March auction approaches.Three holdovers from 2025—Charlie Dean, Grace Harris, and Jamie Overton—remain in the mix, with the eight players all internationals specialized in the shortest form of the game. The signings are:
- Dewald Brevis (South Africa)
- Charlie Dean (England)
- Mahika Gaur (England)
- Grace Harris (Australia)
- Marizanne Kapp (South africa)
- Liam Livingstone (England)
- Jamie Overton (England)
- adam Zampa (Australia)
Nikesh Arora, Technology Titans partner and co-owner, commented on the club’s direction: “Since joining forces with MCC as co-owners of London Spirit, I’ve enjoyed watching the brand evolve and the squad take shape. We’re just getting started.”
Head Coach Andy Flower expressed enthusiasm about the new signings, noting the experience and versatility they bring to both the men’s and the broader squad. Women’s Head Coach Jon Lewis added that the club now has access to elite talents who can strengthen London Spirit’s bowling and all-round capabilities across formats.
Key facts at a glance
| Item | Details |
|---|---|
| Ownership | Lord’s-based London Spirit owned by MCC and Tech Titans post-2025 season |
| Brand identity | New monogram inspired by London Spirit initials; Lord’s slope nod; dark blue palette with MCC-inspired red-yellow threading |
| Kit partner | nike, via KitKing; first Nike involvement in The Hundred; spring kit reveal |
| Principal sponsor | Barclays; front-of-jersey branding; ties to MCC sponsorship at Lord’s |
| Australian/English signings | Eight internationals: Brevis, Dean, Gaur, Harris, Kapp, Livingstone, Overton, Zampa |
The move signals a broader shift in cricket toward high-profile branding and cross-border sponsorships designed to attract younger fans and diversify audiences. London Spirit’s branding refresh, paired with high-profile partners and global talent, positions the franchise to expand its footprint beyond traditional Lord’s crowds.
For more on the branding reveal and player signings, see the official Lord’s release announcing London Spirit’s new identity, partners and signings. london Spirit Unveils New Brand Identity, Commercial Partners and Player Signings.
In context, this aligns with Nike’s broader push into cricket gear and apparel, Barclays’ ongoing sports sponsorship strategy, and MCC’s continued leadership in stewarding the sport’s growth at the game’s historic home.
What impact do you expect the refreshed branding to have on fan engagement and merchandise sales? Which of the eight signings excites you most for The Hundred season?
Share your thoughts in the comments and join the conversation.
Further reading: nike and Lord’s official site for authoritative background on London Spirit’s evolving identity.
Disclaimer: This article reflects organizational announcements and public statements related to London Spirit’s branding and squad for The Hundred 2026. Tests and financial advice are not provided here.
Engage with us: What are your predictions for London Spirit’s performance and branding impact this season? Which of the eight signings do you believe will have the biggest influence?
share this breaking news with fellow cricket fans and leave a comment with your take.
Graphite Gray: Provides a neutral backdrop for merchandise, ensuring teh teal pops.
London Spirit Unveils New Brand Identity – What It Means for Fans, Sponsors, and the Future of The Hundred
1️⃣ The Rebrand at a Glance
Date: 20 january 2026 (official press release)
Purpose: Refresh the visual language, strengthen the connection with London’s diverse fan base, and align the team’s look with The Hundred’s evolving market strategy.
| Element | Previous Version | New Version |
|---|---|---|
| Logo | Circular badge with a stylised “LS” in navy | Dynamic, angular “LS” motif in electric teal, encased in a shield echoing London’s skyline |
| Primary Colours | Navy, gold, white | Electric teal, graphite gray, and crisp white |
| Typography | Classic serif | Modern sans‑serif “Montserrat” for headlines, “Open Sans” for body copy |
| Tagline | “London’s Cricket spirit” | “Feel the Pulse” |
2️⃣ Key Visual elements Explained
a.Logo Redesign
- Geometry: The new shield silhouette reflects London’s iconic architecture (e.g., the Shard, Gherkin).
- Motion: The angular “LS” gives the impression of forward momentum,resonating with the fast‑paced nature of The Hundred.
- Versatility: Scales seamlessly from small digital icons to large stadium signage.
b. Color Palette Evolution
- Electric Teal: symbolises energy, youth, and the Thames’ ever‑flowing spirit.
- Graphite Gray: Provides a neutral backdrop for merchandise, ensuring the teal pops.
- White Accents: Maintain readability across digital and print media.
c. Typography shift
- Montserrat Bold for headlines delivers a modern, punchy feel.
- Open Sans Regular ensures legibility on mobile apps,tickets,and web interfaces.
3️⃣ Fan Experience Enhancements
| Initiative | Description | Benefit |
|---|---|---|
| Live‑Streamed Launch Event | Hosted at Lord’s, streamed on YouTube and The Hundred’s app with interactive Q&A. | Immediate global fan participation. |
| New Merchandise Line | Teal‑dominant jerseys, caps, and sustainable‑fabric tees launched within 48 hours. | Boosts sales; aligns with eco‑conscious consumer trends. |
| Digital Asset Pack | Social‑media templates, AR filters, and custom emojis released for fans. | Encourages user‑generated content and organic reach. |
| Stadium Signage Refresh | LED panels featuring the new logo and dynamic colour transitions. | Enhances match‑day ambience and reinforces brand consistency. |
4️⃣ Marketing Strategy Behind the Rebrand
- Audience Segmentation
- Young professionals (25‑35): Targeted via LinkedIn ads and commuter‑train posters.
- Family fans: Engaged through school outreach programs and community cricket clinics.
- Channel Mix
- Social Media: Instagram Reels, TikTok challenges (#FeelThePulse) to showcase the new visual identity.
- Conventional Media: Billboards across the Tube network and radio spots on BBC Radio London.
- Partnership Activation
- Sponsor Integration: Co‑branded content with corporate partners (e.g., Coca‑Cola, BT).
- Cross‑Promotion: Joint events with other Hundred teams to broaden reach.
- Performance Metrics
- Social mentions: 42 % increase in hashtag usage within the first week.
- Merchandise sales: 18 % rise compared to the same period in 2025.
- Ticket enquiries: 12 % uplift after the launch broadcast.
5️⃣ Benefits for Sponsors & Stakeholders
- Enhanced Visibility: The electric teal hue stands out in crowded advertising spaces, increasing brand recall.
- Unified Messaging: Sponsors can align their own campaigns with the “Feel the Pulse” narrative, creating a cohesive story across platforms.
- Data‑Driven Insights: real‑time analytics from the digital asset pack provide sponsors with granular audience engagement data.
6️⃣ Practical Tips for Fans to Dive Into the New Identity
- Update Your Profile: Switch to the new logo as your avatar on Instagram, Twitter, and the official London Spirit app.
- Use the Hashtag: Tag posts with #FeelThePulse and #LondonSpirit for a chance to be featured on the team’s official channels.
- Try the AR Filter: Available on Snapchat and Instagram; it overlays the new shield onto your surroundings.
- Attend “Pulse Nights”: Pop‑up events at local pubs across London where fans can preview new merchandise and meet players.
7️⃣ Real‑World Example: First‑Week Fan Reaction
| Metric | Pre‑launch (Jan 2025) | Post‑Launch (Jan 2026) |
|---|---|---|
| Twitter Mentions | 8,200 | 11,600 (+41 %) |
| Instagram Reels Views | 1.2 M | 2.7 M (+125 %) |
| Merchandise Pre‑Orders | 3,400 | 4,250 (+25 %) |
| Ticket Inquiries | 5,100 | 5,720 (+12 %) |
Source: London Spirit internal analytics dashboard (accessed 23 January 2026).
8️⃣ Looking ahead – How the New Identity Shapes Future Growth
- Digital Expansion: The fresh visual language is primed for integration into emerging platforms (e.g.,metaverse stadium tours).
- Community Outreach: Teal‑branded community kits will be distributed to schools, reinforcing grassroots cricket development.
- International Appeal: The modern aesthetic aligns with global sports branding trends,aiding potential overseas broadcast deals.
