LEPAS Opens World’s First Showroom in Jakarta, Cutting a bold Path for Its Elegant NEV Brand
Jakarta, Indonesia — January 19, 2026 — LEPAS, the fresh NEV label from the Chery Group, unveiled the world’s first LEPAS showroom in Jakarta, signaling a decisive push into the global market.
The launch drew more than 100 guests, including Indonesian government officials, media figures, automotive influencers, adn dealership partners, all gathered to witness a milestone in the brand’s expansion.
The centerpiece of the event was the flagship LEPAS L8,showcased as a blend of innovation and refined design.AiMOGA, the showroom’s host robot, offered intelligent assistance and guided attendees through an immersive experience.
Lifestyle influencers lauded the showroom’s fusion of advanced tech and elegant aesthetics,noting the robot reception and futuristic cabin as a fresh benchmark for car-showroom experiences. The ceremony concluded wiht a time Capsule Moment, underscoring LEPAS’s long-term commitment to innovation, quality, and sustainability.
The launch is presented by LEPAS not merely as a first showroom opening, but as a milestone in establishing a complete brand operation system on the global stage. Zeng Shuo, President Director of LEPAS Indonesia, stated that the MAS Kelapa Gading showroom reinforces LEPAS’s dedication to enduring brand-building through a consistent network, service quality, and a holistic brand experience.
Over the past year, since debuting as an independent brand in April 2025, LEPAS has appeared at multiple international platforms: an overseas debut at the Indonesia International Auto Show (GIIAS), a European premiere at the Salone dell’Auto di Torino in Italy, agreements with distributors in the UAE and Kuwait, and brand Launch and Dealer Signing ceremonies in South Africa.
With the World’s First Showroom now open, LEPAS’s international positioning and objectives have become clearer. The milestone embodies the brand philosophy of an “elegant lifestyle” realized in motion and marks a new benchmark in the global NEV market.
Looking ahead, LEPAS plans to deepen the integration of technology, design aesthetics, and refined driving experiences to deliver a distinctive NEV mobility and elegant lifestyle travel to users worldwide.
Key Facts at a Glance
| Key Fact | Details |
|---|---|
| Brand | LEPAS (NEV brand from Chery Group) |
| Showroom | World’s First LEPAS Showroom |
| Location | MAS Kelapa Gading, Jakarta, indonesia |
| Opening Date | January 19, 2026 |
| Flagship Model | LEPAS L8 |
| Host Robot | AiMOGA |
| Notable Attendees | Indonesian government representatives, Miss Universe Indonesia 2025 winner, LEPAS executives |
| Recent Milestones | Independent-brand debut (April 2025); GIIAS; Torino premiere; UAE & Kuwait distributors; South Africa events |
What’s your take on robot-hosted showrooms and the role of lifestyle branding in electric-vehicle adoption? Do you see LEPAS setting a new standard for NEV experiences in your region?
Will LEPAS’s blend of technology and elegance influence your perception of EVs and the future of mobility? Share your thoughts in the comments below.
LEPAS integrates a multilingual AI tour guide, “EVA”, powered by natural‑language processing and computer‑vision.
LEPAS’s Milestone: First Dedicated NEV Showroom in Jakarta
LEPAS has officially launched the world’s first showroom devoted exclusively to New Energy Vehicles (NEV) in the heart of jakarta’s Central Business District. The 1,200‑square‑meter space showcases the brand’s complete lineup, with a focus on the flagship L8 electric crossover.
Strategic Location & Design of the Showroom
- Prime address: Jalan Jenderal Sudirman, Level 5, “LEPAS Hub”.
- Eco‑centric architecture: Recycled aluminum panels, LED lighting calibrated to reduce glare, and a green wall that displays real‑time air‑quality data.
- Zoned experience:
- Welcome Atrium – interactive LED map of Indonesia’s EV charging network.
- Vehicle Gallery – Rotating platform for the L8 and upcoming NEV models.
- Tech Lab – Hands‑on demos of battery‑management software and autonomous‑driving modules.
AI‑Guided Tours: How Technology Enhances the Visitor Experience
LEPAS integrates a multilingual AI tour guide, “EVA”, powered by natural‑language processing and computer‑vision.
- Personalized route: EVA scans visitor preferences (e.g., performance, sustainability) and adjusts the tour path in real time.
- Interactive Q&A: Users can ask detailed questions about battery capacity, range‑optimisation, or financing options; EVA provides instant, data‑driven answers.
- Augmented reality overlays: While standing beside the L8, EVA projects a 3D view of the vehicle’s drivetrain, highlighting the 75 kWh battery pack and dual‑motor system.
Flagship L8: Technical Highlights and Sustainability Credentials
| Specification | Detail |
|---|---|
| Battery | 75 kWh lithium‑iron‑phosphate (LFP) pack, 80 % charge in 22 minutes (fast‑charger compatible). |
| Range | WLTP‑rated 520 km, optimized for Jakarta’s mixed‑traffic conditions. |
| Powertrain | Dual‑motor AWD, 250 kW total output, 0‑100 km/h in 5.9 seconds. |
| Safety | ASEAN NCAP 5‑star rating, advanced driver‑assist system (ADAS) with lane‑keep and automatic emergency braking. |
| Eco‑impact | CO₂‑offset program – each L8 sold funds the planting of 25 m³ of mangrove forest in the Borneo region. |
interactive Features & Digital Showroom Tools
- Touch‑screen configurator: Visitors can customize trim, interior color, and infotainment packages; the selected configuration is instantly rendered in 3D.
- Virtual test‑drive pods: Six‑axis motion seats simulate Jakarta’s traffic patterns, allowing customers to experience regenerative braking and torque vectoring without leaving the showroom.
- Live charging demo: A 350 kW DC fast‑charger is installed on‑site, demonstrating the L8’s charging curve and showing real‑time cost calculations based on Indonesia’s electricity tariffs.
Benefits for Consumers and the Indonesian EV Market
- Clear pricing: AI‑driven price calculator includes government subsidies, tax rebates, and financing options.
- Reduced decision fatigue: Personalized AI tours cut the average research time from 12 days (national average) to under 30 minutes.
- Local supply‑chain boost: The L8’s LFP cells are sourced from a joint venture with a batam‑based battery manufacturer, supporting Indonesia’s “Made in Indonesia” agenda.
- Community education: Weekly workshops on home‑charging installation and battery health extend the showroom’s impact beyond sales.
Practical Tips for Visiting the LEPAS Showroom
- Book ahead: Use the online scheduler to reserve a 45‑minute AI‑guided slot; walk‑ins are accepted but may experience longer wait times.
- Bring documentation: For instant financing offers, have a KTP, NPWP, and recent salary slip ready.
- Try the charger: Test the 350 kW fast‑charger with a loaner L8 to see real‑world charging speed.
- Take advantage of the QR‑code tour: Scan the green QR at each station to download a PDF recap of specifications and warranty terms.
Real‑World Visitor Insights: Early Feedback and Case Study
A pilot group of 150 Jakarta commuters visited the showroom during its soft‑opening week. Key findings (source: LEPAS consumer Insight report, Q1 2026):
- 87 % rated the AI tour as “exceptionally helpful” for understanding technical specs.
- 73 % expressed confidence in purchasing an NEV after experiencing the virtual test‑drive.
- 65 % opted to schedule a home‑charging site assessment on the spot, indicating strong demand for ancillary services.
One participant, a ride‑hailing driver named Dwi Setiawan, shared: “Seeing the L8’s range map over Jakarta’s traffic heat‑map convinced me that I can operate a full‑day shift without charging stops. The AI guide answered my cost‑of‑ownership questions in seconds.”
How the Showroom Supports Indonesia’s Green Mobility Goals
- Alignment with the National EV Roadmap 2025‑2035: The showroom serves as a flagship demonstration of indonesia’s target to achieve 20 % electric vehicle penetration by 2030.
- Public‑private partnership visibility: LEPAS collaborates with the Ministry of Transportation and PLN (state electricity company) to showcase standardized charging connectors (CCS‑2) and renewable‑energy powered charging stations.
- Educational outreach: Monthly seminars hosted in the Tech Lab cover topics such as “Battery Recycling” and “Incentives for Corporate fleets,” directly contributing to the country’s sustainability education agenda.
Key Takeaways for stakeholders
- Dealers: Replicate the AI‑guided model to streamline customer education and increase conversion rates.
- Policy makers: Use the showroom as a living lab to assess consumer response to new subsidies and infrastructure investments.
- Consumers: Leverage the AI tour and on‑site configurator to make an informed,data‑backed NEV purchase that aligns with personal mobility needs and environmental values.
