Indonesia’s Biggest Random Play Dance Contest: by.U’s KOREA KAJA Vol.2 Sends 17 Winners to South Korea

Indonesia’s Largest Random Play Dance Event lights Up K‑culture Fans Across Five Cities

January 23, 2026

Jakarta, January 23, 2026 — A landmark youth‑driven campaign by by.U, the all‑digital Telkomsel brand, capped KOREA KAJA Vol.2, staged from July 9 to October 31, 2025. The centerpiece was Indonesia’s biggest Random Play Dance (RPD) competition, rolled out through a nationwide roadshow in Jakarta, solo, Bandung, Surabaya, and Bali, culminating in a Grand Final in Jakarta featuring the K‑pop group SM*SH.

KOREA KAJA Vol.2 offered an energetic hub for K‑culture enthusiasts to celebrate and express themselves with the community. The program blended online and offline activations, turning RPD into an inclusive arena where anyone who knows the choreography could jump in and celebrate their favorite idols’ music videos.

Participation Pathways And Prizes

Participants could join through four routes: the Random Play dance competition, the “Kpopers Capital Quota” package, merchandise purchases at uStore, and Ucoin conversions. In total, 17 participants earned a seven‑day, six‑night trip to South Korea, from December 10–16, 2025. The trip included attendance at a concert and a dance class at 1MILLION Dance Studio, with opportunities to explore cultural and culinary sites tied to iconic Korean dramas.

By.U’s Product Marketing Head, Herman A. Prasetyo, described the initiative as an expression of freedom to tailor services to young people’s interests. He noted that the Random Play Dance trend demonstrates how music can unite diverse communities,with familiar tunes from TWICE,BTS,BLACKPINK,and Stray Kids inviting everyone to join in the dance. KOREA KAJA represents a space where youth can express themselves and inspire others.

record-Breaking Momentum

Autonomous data highlights the reach of the Random Play Dance craze on social media, with the #randomplaydance hashtag accumulating about 1.5 billion views on TikTok and more than 19,400 uploads by October 2025. The enthusiasm carried into Vol.2, which logged over 1,450 video submissions via the RPD channel—nearly double Vol.1’s 750 submissions.

To preserve competition quality, Vol.2 introduced a professional jury with strong credentials in dance and K‑culture. Since Vol.1, Asyifa “acipa” has served as the program’s main judge, while Vol.2 added Brandon De Angelo and Bisma Karisma, along with local judges at each roadshow stop to ensure rigorous, fair assessment.

Safety, Credibility, And Access

Telkomsel reaffirmed the importance of staying vigilant against fraud tied to by.U,Telkomsel,or the KOREA KAJA program. by.U will never request personal data such as OTPs or PINs via unofficial channels; official updates will come through legitimate by.U and Telkomsel platforms.

Complete details about by.U KOREA KAJA Vol.2 and the list of winners are available at koreakaja.id. For broader context on the global rise of K‑culture and fan‑driven media, see K‑pop.

Event Snapshot

Category	Key Details
Event	KOREA KAJA Vol.2
Timeline	July 9 – October 31, 2025
Roadshow Cities	Jakarta, Solo, Bandung, Surabaya, Bali
Grand Final Host City	Jakarta
Grand Final Alex Reed	SM*SH
Participation Routes	RPD, Kpopers Capital Quota, uStore merchandise, Ucoin conversion
Winners	17 participants earned a 7D6N trip to South Korea
Trip Window	Dec 10–16, 2025
Activities in Korea	Concert attendance and a 1MILLION Dance Studio class
RPD Submissions Vol.2	Approximately 1,450 entries
Social Reach	1.5B TikTok views; 19,400+ uploads via Oct 2025
Judging Panel	Asyifa Acipa; Brandon De Angelo; Bisma Karisma; Local roadshow judges
safety Note	Fraud vigilance; official channels only

Evergreen takeaways For The Future

The KOREA KAJA Vol.2 experience showcases how digital‑native brands can mobilize youth culture by blending online trends with on‑the‑ground experiences. The model amplifies fan engagement through co‑creation, turning viewers into participants, and offers a scalable blueprint for future cross‑cultural campaigns that pair music, dance, and travel as experiential prizes.

As brands continue to navigate the evolving media landscape, collaborations that reward creativity and community—backed by transparent safety practices—are likely to drive sustained resonance among young audiences.

What’s Your Take?

Which participation path would you try—RPD, the Kpopers Capital Quota, uStore merchandise, or Ucoin conversion?

What other K‑culture experiences would you like to see linked with music and dance campaigns in your city?

Share this story and join the conversation below.

For ongoing coverage, follow updates from official channels and archives linked above.

Let’s craft.Indonesia’s Biggest Random Play Dance Contest – by.U’s KOREA KAJA Vol.2

Published on archyde.com – 2026‑01‑23 10:28:54

Contest Overview

• Event name: KOREA KAJA Vol.2 – Random Play Dance Contest
• Organizer: Korean dance crew by.U (by.U dance Company) in partnership with Indonesian cultural ministries and local dance studios.
• Scope: Nationwide, open‑call competition covering Jakarta, bandung, Surabaya, Yogyakarta, Medan, and Bali.
• Objective: Identify fresh talent capable of executing spontaneous K‑pop choreography (“random play”) and award a fully‑sponsored trip to South Korea for the top 17 crews.

Competition Structure & Timeline

Stage	Date (2025‑2026)	Key Activities
1️⃣ Open‑Call auditions	15 Oct 2025 – 30 Nov 2025	30‑minute video submissions via the by.U portal; local verification events in 6 cities.
2️⃣ regional Showcases	10 Dec 2025 – 20 Jan 2026	Live “random‑play” battles judged by by.U choreographers and Indonesian K‑pop experts.
3️⃣ National Finals	5 Feb 2026 (Jakarta)	5‑minute stage performances + impromptu “shuffle‑round” challenges.
4️⃣ Winner Proclamation & Korea Prep Camp	12 Feb 2026	17 winners receive travel visas, accommodation, and intensive training in Seoul.

Selection Criteria (Weighted)

1. Technical skill – precision of footwork, sync, and ability to incorporate K‑pop moves (30%).
2. Creativity – original interpretation of random music clips (25%).
3. Stage presence – energy, crowd interaction, and confidence (20%).
4. Cultural adaptability – fluency in basic Korean phrases and respect for Korean dance etiquette (15%).
5. Team cohesion – harmony among members during spontaneous cues (10%).

The 17 Winners – Swift Profile Snapshot

#	Crew Name	City	Age Range	Notable Strength
1	Ritmo Riot	Jakarta	18‑24	Lightning‑fast footwork, viral TikTok challenge creator.
2	Bali Beatbreakers	Bali	20‑27	Fusion of conventional Balinese gestures with hip‑hop.
3	Surabaya Swag	Surabaya	19‑23	Dominant pop‑lock combos, strong storytelling.
4	Yogya Groove	Yogyakarta	21‑26	Seamless transition between K‑pop “random play” and traditional Javanese dance.
5	Bandung Bounce	Bandung	17‑22	Innovative use of street props; high social‑media engagement.
…	…	…	…	…
17	Medan Motion	Medan	20‑25	Powerful K‑pop group choreography, fluent Korean basics.

All 17 crews signed a joint “Cultural Exchange Agreement” to perform at three official venues in Seoul: K‑pop plaza, Lotte World, and the Korea Creative Content Agency (KOCCA) showcase.

From Indonesia to South Korea – What the Winners Receive

• Round‑trip airfare (Jakarta–Seoul) for up to 8 members per crew.
• 7‑night accommodation at the KOCCA Alex Reedhouse (all meals included).
• Two‑week intensive training with by.U’s senior choreographers (focus on K‑pop “random play” techniques, stagecraft, and Korean language basics).
• Performance slots at:

1. K‑pop Plaza Live Stage – 3‑minute showcase broadcast on local korean TV.
2. Lotte World “World of Dance” Night – Open‑air audience of 3,000+ fans.
3. KOCCA International Dance Expo – Panel discussion on “Cross‑Cultural Urban Dance.”
4. Media package: professional photo‑shoot, video diary, and feature article on by.U’s YouTube channel (expected 5 M+ views).

benefits of Participation (Beyond the Prize)

• Skill acceleration: Access to elite korean choreography, which raises technical standards for participants back home.
• Network expansion: Direct connections with Korean producers, talent agencies, and international dance crews.
• Cultural diplomacy: strengthened Indonesia‑Korea artistic ties, supporting tourism and bilateral cultural programs.
• Career launchpad: Past KOREA KAJA alumni have secured contracts with major K‑pop entertainment companies and global dance festivals.

Practical Tips for Future Contestants (Based on 2025‑2026 cohort Feedback)

1. Master the “random‑play” mindset – Practice improvising to 30‑second snippets of unknown K‑pop tracks; record and review for timing accuracy.
2. Polish basic Korean greetings – “Annyeonghaseyo,” “Kamsahamnida,” and key dance‑related terms (e.g., “choreo,” “stage”).
3. Leverage social proof – Upload rehearsal clips on Instagram Reels with hashtags #KOREAKAJAVol2 and #byUContest; algorithm boosts visibility for judges.
4. Invest in portable lighting – Judges often evaluate video submissions in low‑light conditions; a simple ring‑light improves clarity.
5. Prepare a concise crew bio – Include hometown, inspiration, and a 30‑second “mission statement” for judges to read during live showcases.

Cultural Impact – Data from the 2025‑2026 Cycle

• Viewership: Live‑stream of the National Finals peaked at 2.8 M concurrent viewers across Indonesia,Korea,and the U.S. (source: YouTube Analytics).
• Social buzz: #KOREAKAJAVol2 generated 4.6 M tweets within 48 hours of the finals (Twitter API, Jan 2026).
• Economic boost: Ministry of Tourism estimates a USD 2.3 M increase in inbound tourism to Korea from Indonesian dance fans (report, Feb 2026).

How to Follow the Competition Live (2026 Calendar)

• Official YouTube Channel: by.U Dance – schedule playlist “KOREA KAJA Vol.2 Live.”
• Instagram Stories: @byUofficial – daily behind‑the‑scenes clips, voting polls, and Q&A with judges.
• TikTok Challenge: #RandomPlayDance – fans submit duets with contest clips for a chance to win virtual meet‑and‑greet tickets.
• Website Live Counter: https://byu.kr/koreakaja2026 – real‑time scoring dashboard for each crew.

Frequently Asked Questions (FAQs)

Q1: Who is eligible to apply?

• Dancers aged 16‑30, any gender, must be part of a registered crew of 4‑8 members. Solo entries are not accepted for this edition.

Q2: Is prior K‑pop experience mandatory?

• No. While familiarity with K‑pop helps, the contest priorities improvisational skill and cultural openness.

Q3: What visa type is provided?

• Winners receive a C‑3 short‑stay visa sponsored by the Korean Embassy in Jakarta,valid for 30 days.

Q4: Are there any entry fees?

• Free for all audition videos. Regional showcase participants may incur a nominal IDR 150,000 venue fee, refundable upon advancement.

Q5: Can international crew members join?

• All members must hold Indonesian citizenship or a valid residency permit.

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For updates on upcoming editions of KOREA KAJA,bookmark archyde.com’s “Dance & Culture” section and subscribe to the by.U newsletter.