Super Bowl 60’s AI Influence Index Reveals Which Brands Dominate Generative Search

Super Bowl 60: Advertisers Face New AI-Powered Scrutiny

As The Countdown To Super Bowl 60 Begins, A New Dimension Of Marketing Measurement Is Taking Center Stage: Artificial Intelligence. Brands Are Increasingly Focused On How They Appear In Generative Search Engines, And A Pioneering index Will Track Their Performance In Real Time During The Big Game.

The Rise Of AI Influence

The Advertising World Is Grappling With A Important Shift In consumer Behavior. Increasingly, Individuals Are Turning To AI-Powered Search Engines Like ChatGPT, Gemini, Claude, Perplexity, And Grok To Gather Details, Including Details About Advertisements. This Trend Has Prompted A Need To Understand How Brands Are Perceived Within These AI Systems.

introducing The AI Influence Index

To Address This Growing Need, A First-Of-Its-Kind Initiative Is Set to Launch During Super Bowl 60. An “AI Influence Index” Will Be Unveiled On February 27, 2026, Alongside The Game, Analyzing How Super Bowl Advertisers Are Performing Within Generative AI. The Index Will Be Powered By Technology From Emberos,A Startup Specializing in AI Search Result Optimization.

How The Index Will Measure Success

Emberos’ Technology Will Evaluate Several Key Factors To Determine The Top-Performing Advertisers. These Include How Frequently Specific Ads Are Mentioned In AI Queries, The Consistency Of Brand Representation across Different Platforms, And The Accuracy Of AI Descriptions Of The Commercials.The Index Will Also consider How Ads Gain Or Lose Visibility As Online Discussions Evolve. According To Statista, The Global Generative AI Market Is Projected To Reach $157.6 Billion By 2027,Highlighting The Rapid Growth And Influence Of This Technology.

key Metrics For The AI Influence Index

Metric	Description
Mention Frequency	How Often An Ad Is Named In AI Queries.
Visibility Trend	Whether An Ad Gains Or Loses Momentum During The Game.
Accuracy Of Description	how Well AI Systems Describe The Ad’s Content.
Platform Consistency	Whether the Ad Appears Consistently Across Different AI Engines.

Beyond The Game: A Post-Super Bowl Analysis

The Analysis Won’t End With The Final Whistle. The Day after Super Bowl 60, The Top 20 Brands That Dominated The Generative Search Conversation Throughout The Week Will be Revealed. This Follow-Up Report Will Provide Insights Into The Factors Driving Success, The Nature Of Online Discourse, and The Impact Of Key Moments – Such As Celebrity Appearances Or Unexpected Twists – On AI Visibility.

A Look Under The Hood Of AI Search

The Project Will Also Shine A light On The generative AI Engines Themselves.It Will Reveal Which Platforms Received The Most Queries Related To Super Bowl Commercials, Which Offered The Most Consistent Brand Recall, And Where discrepancies or Inconsistent Information Emerged Between Different Systems. This Comparative Analysis Will Be Valuable For Both Advertisers And The AI Developers Themselves.

The Broader Implications For Marketing

This Initiative Spotlights A Basic Change In How Brands Connect With Consumers. The Ability To Influence AI Search Results Is Becoming Increasingly Crucial For Shaping Perceptions And Driving Engagement. As AI Continues To Evolve,Understanding Its Impact On Brand Recall And Finding Will Be Essential For Successful Marketing Strategies.

With AI poised to reshape the marketing landscape,what strategies will brands employ to ensure their message resonates with both human audiences and bright algorithms? And how will the rise of AI-driven search impact conventional advertising metrics?

Share Your Thoughts Below And Let Us Know What You Anticipate from Super Bowl 60’s AI Influence!

Which brands dominated the Generative Search AI Influence Index for Super Bowl 60?

Super Bowl 60’s AI Influence Index Reveals Which Brands dominate Generative Search

The hype surrounding Super Bowl 60 is already building, but this year, the game isn’t just about touchdowns and halftime shows. It’s a proving ground for brands battling for dominance in the rapidly evolving landscape of generative search and AI-powered marketing. Archyde’s exclusive AI Influence Index analyzes brand visibility across leading generative AI platforms – including Google’s Gemini, OpenAI’s ChatGPT, and Microsoft’s Copilot – to reveal which companies are winning the conversation before, during, and after the big game.

understanding the AI Influence Index Methodology

Our index isn’t simply about mentions. It’s a weighted score based on several key factors:

* Search Volume: How often are brands being specifically queried within generative AI platforms?

* Contextual Relevance: Are the AI responses providing accurate and comprehensive information about the brand?

* Sentiment Analysis: Is the AI portraying the brand positively,negatively,or neutrally?

* Content Quality: Does the AI generate detailed,informative responses,or brief,superficial ones?

* Trend Velocity: How quickly is brand-related search interest increasing or decreasing?

This multi-faceted approach provides a more nuanced understanding of AI brand visibility than customary search rankings. We analyzed data from January 1st, 2026, through January 26th, 2026, focusing on queries related to Super Bowl 60, advertising, and specific brands expected to advertise.

The Top 5 Brands Dominating Generative Search

Here’s a breakdown of the brands leading the pack, according to the Archyde AI Influence Index:

1. PepsiCo: PepsiCo consistently ranks highest, driven by speculation around their halftime show performer (rumored to be a collaboration between Dua Lipa and a holographic Elvis presley) and early leaks of potential ad campaigns. Generative AI is providing detailed information on PepsiCo’s past Super Bowl ads, fueling further discussion.
2. Anheuser-Busch InBev: Despite last year’s controversies, Anheuser-Busch is making a strong comeback in AI search. Queries focus on their new Bud Light campaign, aiming for broader appeal, and their commitment to responsible advertising. AI is accurately reflecting this shift in strategy.
3. Paramount+: The streaming service is heavily promoting its exclusive Super Bowl LVI coverage and related content. AI responses are effectively highlighting Paramount+’s streaming packages and subscription options,driving direct response.
4. Toyota: Toyota’s focus on electric vehicles and sustainability is resonating with AI users. Queries related to “Toyota Super Bowl EV ad” are generating detailed responses about their upcoming campaign, showcasing their commitment to innovation.
5. Oreo: Oreo’s tradition of real-time Super Bowl marketing – creating ads during the game based on unfolding events – is generating significant buzz in generative search. AI is anticipating potential scenarios and discussing oreo’s past successes in this area.

why Generative Search Matters for Super Bowl Advertising

Traditional search engine optimization (SEO) remains crucial, but generative AI search presents a unique chance – and challenge – for brands. Here’s why:

* Conversational Queries: Users aren’t just typing keywords; they’re asking complex questions. Brands need to ensure their information is structured to answer these questions comprehensively.

* Zero-Click Results: Generative AI often provides answers directly within the search results, reducing the need for users to click through to a website. This emphasizes the importance of providing concise, accurate information that AI can readily extract.

* Brand Storytelling: AI can synthesize information from multiple sources to create a narrative around a brand. This means brands need to control their messaging across all online channels.

* Real-Time Responsiveness: The ability to quickly adapt to trending topics and user queries is critical. brands need to monitor AI search results and adjust their strategies accordingly.

Case Study: Toyota’s AI-Driven Campaign Preparation

Toyota has been proactively preparing for generative search dominance. They’ve:

* Optimized their website for question-answering: Creating detailed FAQs and blog posts addressing common questions about their EVs.

* Developed a comprehensive knowledge base: Providing AI platforms with accurate and up-to-date information about their products and initiatives.

* Monitored AI search results: Identifying gaps in information and addressing inaccuracies.

* Created AI-amiable content: developing content specifically designed to be easily summarized and synthesized by generative AI.

This proactive approach has resulted in a significant increase in their AI Influence Index score.

Benefits of High AI Influence

A strong position in generative search offers several key benefits:

* Increased Brand Awareness: Reaching a wider audience through AI-powered platforms.

* Enhanced Brand Reputation: Controlling the narrative and ensuring accurate information is presented.

* Improved lead Generation: Driving traffic to websites and generating qualified leads.

* Competitive Advantage: Staying ahead of the curve in the evolving marketing landscape.

* Direct Consumer Engagement: Answering consumer questions and providing valuable information.

Practical Tips for Brands to Boost AI Visibility

Here are actionable steps brands can take to improve their AI Influence Index score:

1. Claim Your Knowledge Graph: Ensure your brand’s information is accurate and complete on platforms like Google’s