Atlas Obscura Turns First Annual Profit in 16-Year History

















Technology"/>











Atlas Obscura Turns First Annual Profit in 16-Year History










Technology vertical-media contributor-mark-stenberg content-hero" data-pid="post-1929291" data-url="https://www.adweek.com/media/atlas-obscura-first-annual-profit/" data-id="1929291" data-tags="["premium","Technology","digital-transformation","general","premium","media"]" data-zone="digital-transformation" data-authors="mark-stenberg" data-date="2026-01-28 07:05" data-featured="digital-transformation" data-bitlyurl="https://adweek.it/4t7s5Hw" data-excerpt="The travel publisher, in its first year under CEO Louise Story, has trimmed and optimized its way into the black." data-title="Atlas Obscura Turns First Annual Profit in 16-Year History" data-categories="general, digital-transformation, premium" data-popup="" data-ads="Yes" data-company="[]" data-outstream="no" data-auth="">

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The outlet, which caters to a niche audience of serial travelers, brought in $18.3 million in revenue last year, up from $15.6 million in 2024, according to chief executive Louise Story.

The top-line figure still represents a downturn from years previous—in 2023, the company was on pace to bring in $24 million in total earnings—but the publisher was able to turn a profit this year of $2.6 million.

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Daniel Foster - Senior Editor, Economy

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