Jeddah, Saudi Arabia – Formula E has unveiled the ten content creators set to compete in the second edition of its EVO Sessions, a unique event blending electric motorsport with digital entertainment. The competition will take place at the Jeddah Corniche Circuit on February 15, 2026, following the Jeddah E-Prix, and aims to engage a younger audience through the participation of prominent online personalities.
The ten influencers, boasting a combined social media reach exceeding 300 million followers, will each represent a Formula E team and pilot the GEN3 Evo car. This vehicle, capable of accelerating from 0–60mph in just 1.82 seconds, is reportedly 30% faster accelerating than a current Formula 1 car, promising a thrilling spectacle for both participants and viewers. The event will be live-streamed globally on the Formula E YouTube channel, offering fans worldwide a front-row seat to the action.
Teams Set for Duel-Style Competition
The creators have been divided into two teams – Team Señor Frogs and Team Quickstars – for a duel-style competition. Formula E has partnered with Arcade, the management company behind the popular YouTube group the Sidemen, to facilitate the event. Competitors will battle it out by attempting to post the fastest lap times, with rivals eliminated until a final time trial determines the overall winner.
Meet the Drivers
Team Señor Frogs will feature TheBurntChip (UK, 1.9 million YouTube subscribers), WillNE (UK, 5.3 million subscribers), Behzinga (UK, 4.9 million subscribers), Calfreezy (UK, 4.5 million subscribers), Izzy Hammond (UK, 3 million subscribers), and ArthurTV (UK, 584k subscribers). Team Quickstars will consist of Emilia Hartford (USA, 1.9 million subscribers), Vikkstar (UK, 7.5 million subscribers), Khaby Lame (Italy/Senegal, 12.6 million subscribers), Browney (Netherlands, 11.4 million subscribers), Max Klymenko (UK, 3.9 million subscribers), and JUCA (Mexico, 6.2 million subscribers).
Emilia Hartford brings a unique skillset to the competition, having established herself as a car builder and driver. Juca also participated in the inaugural Evo Sessions event, while TheBurntChip has prior racing experience, including 24-hour karting races. Izzy Hammond is the daughter of former Top Gear and The Grand Tour host Richard Hammond.
Here’s a look at the full lineup:
- Nissan – Khaby Lame
- Porsche – Emilia Hartford
- Cupra Kiro – Papi JUCA
- Envision Racing – Arthur Frederick
- Jaguar TCS Racing – TheBurntChip
- Andretti – Stan Browney
- DS Penske – Ethan Payne ‘Behzinga’
- Lola Yamaha ABT – Izzy Hammond
- Mahindra Racing – WillNE
- Citroën Racing – Max Klymenko
Expanding Formula E’s Reach
The EVO Sessions initiative builds on the success of the inaugural event held in Miami last year, which featured participants like Brooklyn Beckham and Sergio Agüero. This year’s addition of a competitive element and integration into the Jeddah E-Prix weekend signals Formula E’s commitment to attracting new audiences and showcasing the excitement of electric racing. The partnership with Arcade and the Sidemen further underscores this strategy, leveraging the reach and influence of these digital creators to connect with Gen Z and Millennial demographics.
Following the Jeddah E-Prix races on February 15th, the EVO Sessions will provide another day of high-speed action at the Jeddah Corniche Circuit. Fans can expect a thrilling competition as these online stars navigate the challenges of electric racing and vie for the title of 2026 EVO Sessions champion.
What impact will this new format have on viewership and engagement? The results from Jeddah will undoubtedly shape the future of Formula E’s influencer-driven initiatives. Be sure to tune in to the Formula E YouTube channel on February 15th to witness the action and share your thoughts on this innovative approach to motorsport entertainment.
