The San Antonio Spurs are leveraging the power of TikTok, with recent viral content showcasing the team’s mascot, the Spurs Coyote, and a popular local song. The team’s official TikTok account (@spurs) has amassed 1.1 million followers and 19.7 million likes, demonstrating a significant engagement with fans on the platform. This increased presence comes as the Spurs navigate a rebuilding phase, aiming to connect with a broader audience through dynamic social media content.
A recent video featuring the Spurs Coyote performing the “Stanky Leg” dance to “San Antonio, Where We Roll” by local rapper Phyllis “Sentiva” Ochoa has quickly gained traction, racking up over 80,000 likes, 20,000 shares, and more than half a million views as of Saturday, February 15, 2026. The clip, captured during the Spurs’ 115-110 loss against the Portland Trail Blazers at the Frost Bank Center, highlights the team’s embrace of San Antonio culture and its growing influence on social media trends.
Spurs Coyote Goes Viral with “Stanky Leg”
The viral moment was initially shared by TikTok user @siempre_sanantonio, who captioned the video with “Puro San Anto vibes tonight at the Spurs game 🤭 #purosanantonio #gospursgo #sanantoniotx #spurs.” The video’s popularity underscores the song’s status as a San Antonio TikTok anthem, frequently used as background music for videos showcasing local activities. The song itself has experienced a resurgence in popularity after initially going viral on YouTube approximately a decade ago.
The song “San Antonio, Where We Roll” was created by Phyllis “Sentiva” Ochoa, a San Antonio rapper, who “dropped a little hook to represent San Antonio” on YouTube. The tune’s renewed popularity on TikTok has sparked discussion about Ochoa’s current situation. According to the Texas Department of Criminal Justice, Ochoa is currently incarcerated at the Coleman Unit in Lockhart, with a projected release date of May 5, 2031, serving time on aggravated robbery and prostitution charges.
Local Anthem and Spurs’ Social Media Strategy
TikTok user @txhoneybites commented on the viral video, expressing hope that Ochoa, also known as “P Money,” is “getting paid for all this play time.” This sentiment reflects a broader conversation about artists benefiting from the viral success of their work on social media platforms. The Spurs aren’t the first sports team to embrace Ochoa’s music, indicating its growing recognition within the Texas sports landscape.
The San Antonio Spurs’ active presence on TikTok, with 80.5 million views related to the team, extends beyond the Coyote’s dance moves. Users are actively searching for content related to the team, including topics like the 2023 NBA Draft Lottery win, rookie Victor Wembanyama, and game highlights. The team’s official TikTok channel provides a platform for sharing behind-the-scenes content, player spotlights, and game-day experiences, fostering a stronger connection with fans.
The Spurs’ broader social media strategy, as outlined on their Linktree page, includes active accounts on Instagram, Facebook, and YouTube. The team also offers single-game tickets and encourages fans to download their digital calendar to stay updated on schedules and promotions. The team’s commitment to digital engagement reflects a broader trend in professional sports, where social media plays a crucial role in building brand loyalty and attracting new fans.
The Spurs’ embrace of local culture, exemplified by the Coyote’s dance to “San Antonio, Where We Roll,” demonstrates a strategic effort to connect with the community and leverage the power of viral trends. As the team continues to rebuild and develop young talent, its social media presence will likely remain a key component of its overall marketing and fan engagement strategy.
Looking ahead, the Spurs will likely continue to experiment with new content formats and collaborations on TikTok to maintain their momentum and reach a wider audience. The team’s success in leveraging viral trends suggests a promising future for its social media engagement, potentially driving increased ticket sales and merchandise revenue. Share your thoughts on the Spurs’ TikTok strategy in the comments below!
