A growing consumer boycott, dubbed “Resist and Unsubscribe,” is gaining momentum, urging people to cut ties with major technology companies in protest of their support for U.S. Immigration and Customs Enforcement (ICE). The campaign, launched by New York University marketing professor Scott Galloway, aims to inflict economic pressure on companies perceived as enabling ICE’s operations and the Trump administration’s immigration policies.
The boycott comes amid heightened scrutiny of tech firms’ relationships with federal agencies, particularly following controversial ICE enforcement actions and the deaths of two U.S. Citizens during federal operations in Minnesota in January. Participants are encouraged to take concrete steps, from unsubscribing from services like Amazon Prime and Apple TV+ to deleting apps and sharing their actions on social media using the hashtags #resistandunsubscribe and #resistICE.
What is ‘Resist and Unsubscribe’?
Galloway frames the boycott as a strategic economic strike, arguing that financial consequences are the most effective way to influence the administration and the tech companies themselves. “The most potent weapon to resist the administration is a targeted, month-long national economic strike — a coordinated campaign that attacks tech companies and firms enabling ICE — to inflict maximum damage with minimal impact on consumers,” Galloway wrote on the boycott’s official website, ResistandUnsubscribe.com.
The movement isn’t simply about individual consumer choices; it’s a call for collective action. Galloway suggests utilizing Instagram’s “Add Yours” sticker on his profile (@profgalloway) to share resistance efforts and amplify the boycott’s message.
Which Companies Are Targeted?
The “Resist and Unsubscribe” campaign focuses on two tiers of companies. The primary list targets “subscription-driven consumer tech companies” with significant economic influence, including Amazon, Apple, Google, Microsoft, Paramount+, Meta, Uber, Netflix, OpenAI, and X (formerly Twitter). A second list identifies companies deemed “active enablers of ICE,” encompassing a broader range of businesses such as AT&T, Comcast, Charter Communications (including Spectrum internet/cable), Dell, FedEx, Lowe’s, The Home Depot, Marriott, and UPS.
Galloway has publicly documented his own participation in the boycott, stating he has unsubscribed from Amazon Prime and Uber, rejected an ad sponsorship from Apple, and canceled his Apple TV+ and Amazon One subscriptions.
Growing Concerns Over Tech and ICE
The boycott builds on existing concerns about the relationship between tech companies and ICE. In February 2026, nearly 900 Google employees signed an open letter demanding more transparency regarding how the company’s technology is used by federal agencies, specifically in immigration enforcement, according to the BBC. This followed a similar letter signed by workers at Amazon, Microsoft, and Meta, calling for all tech companies to cease support for the federal immigration crackdown.
These internal protests reflect growing unease among tech workers about their companies’ involvement in policies they view as harmful. The concerns were further amplified by reports that ICE and Customs and Border Protection (CBP) spent over $140 million on services from Amazon and Microsoft as of January 27, 2026, according to Forbes. Google also faced scrutiny, with a $530,000 expenditure by ICE reported in September 2025.
The protests also follow Amazon’s recent decision to discontinue its partnership with Flock Safety, a law-enforcement tech company, following public backlash over its surveillance capabilities, as reported by Common Dreams. However, protesters argue that Amazon needs to go further and “dump” its support for ICE and CBP entirely.
The “Resist and Unsubscribe” movement represents a new front in the ongoing debate over the role of technology companies in politically charged issues. As the boycott progresses throughout February, it remains to be seen whether it will translate into significant economic impact and compel these companies to re-evaluate their relationships with ICE. The effectiveness of the campaign will likely hinge on sustained public engagement and a willingness among consumers to alter their purchasing habits.
What impact will this boycott have on the tech companies involved? Share your thoughts in the comments below.
