Kenvue, the parent company behind household brands like Neutrogena, Aveeno and Tylenol, is actively recruiting for an Associate Manager of Social Commerce to spearhead its TikTok Shop initiatives in the United States. This role represents a significant investment in the rapidly growing social commerce landscape, as Kenvue seeks to capitalize on the platform’s popularity, particularly among Gen Z consumers. The position offers a fully remote work arrangement and a salary range of $110,500 to $156,000, dependent on experience and location.
The company, which boasts approximately 22,000 employees globally, is positioning itself at the forefront of direct-to-consumer engagement through platforms like TikTok Shop. This strategic move aligns with a broader trend of consumer health companies leveraging social media for sales and brand building. The Associate Manager will be responsible for the end-to-end management of Kenvue’s TikTok Shop presence, from storefront setup and product listings to performance analysis and strategic partnerships.
Responsibilities and Key Focus Areas
The role centers around driving performance metrics such as Gross Sales Volume, Impressions, and Reach within TikTok Shop. The Associate Manager will be tasked with forecasting sales, monitoring consumer behavior, and optimizing the shopping experience for customers. A key component of the position involves launching new branded TikTok Shops across various product lines, collaborating with internal teams to ensure alignment with broader marketing and sales objectives.
Beyond operational duties, the position requires a strong collaborative spirit. The role will necessitate close coordination with supply chain, sales, and analytics teams to ensure smooth operations. Strategic partnerships with TikTok Shop representatives and Kenvue’s media agency will be crucial for enhancing brand activation and maximizing campaign effectiveness. Staying abreast of emerging social commerce trends and recommending pilot programs for new platforms are as well core responsibilities.
Required and Preferred Qualifications
Kenvue is seeking candidates with 2-4 years of experience in eCommerce, digital marketing, or social commerce, with a preference for experience within the U.S. Market. Sales forecasting experience is highly valued, as is a demonstrated track record of success managing TikTok Shop, direct-to-consumer (DTC) platforms, or similar environments. Strong analytical skills and proficiency in performance marketing are essential. Candidates should also possess excellent communication, project management, and cross-functional collaboration skills, alongside a genuine passion for social media and consumer engagement.
While not required, experience in the consumer health, beauty, or CPG industries is considered a plus. Familiarity with TikTok Ads Manager, Creator Marketplace, and platform analytics tools would also be beneficial. An understanding of U.S. DTC logistics and fulfillment models is also listed as a preferred qualification.
Benefits and Company Culture
Kenvue offers a competitive benefits package, including paid company holidays, paid vacation time, and volunteer opportunities. The company also emphasizes learning and development opportunities and fosters what it describes as a collaborative and inclusive workplace culture. Kenvue highlights its commitment to putting people first, earning trust through science, and solving challenges with courage. More details on total rewards, including bonus potential, will be shared during the recruitment process.
Kenvue is an Equal Opportunity Employer, and all qualified applicants will receive consideration for employment regardless of race, color, religion, sex, sexual orientation, gender identity, age, national origin, or protected veteran status. Individuals with disabilities can find information on requesting accommodations on the company’s Disability Assistance page.
The expansion into TikTok Shop reflects a broader industry trend of brands seeking to connect directly with consumers on platforms where they spend significant time. As social commerce continues to evolve, Kenvue’s investment in this area signals a commitment to innovation and a proactive approach to meeting the changing needs of its customer base. The success of this role will likely hinge on the ability to navigate the dynamic TikTok landscape and leverage data-driven insights to optimize performance and drive sales.
Interested candidates are encouraged to explore the opportunity and apply through Kenvue’s careers portal. Share your thoughts on the evolving landscape of social commerce in the comments below.
