As digital media evolves, email newsletters have emerged as a notable method for Americans to receive news, with three-in-ten U.S. Adults indicating they access news through this format at least occasionally. This trend highlights a shift in how news is consumed, contrasting sharply with traditional sources such as television and print media.
According to a recent survey conducted by the Pew Research Center, 6% of respondents report that they often get news from email newsletters, while 24% say they do so sometimes. However, a significant portion of the population—43%—never engages with news through this medium. This reflects broader patterns in news consumption, where newsletters remain a niche option among a sea of digital alternatives.
The survey, which involved 5,153 U.S. Adults between August 18 and 24, 2025, reveals that while newsletters are gaining traction, they are still far from the preferred method of news consumption. Only 3% of participants indicated that newsletters are their primary news source, compared to 34% who favor television and 21% who prefer news websites or apps.
Newsletters: A Mixed Bag of Engagement
Despite the increasing popularity of newsletters, many subscribers do not fully engage with the content. The data shows that about 62% of newsletter readers do not read most of the newsletters they receive. This raises questions about the effectiveness of newsletters as a news delivery format. Among those who access news through newsletters, 71% subscribe to fewer than five, indicating a limited commitment to this format. Only 3% subscribe to more than ten newsletters
while newsletters can offer briefings, opinions, and deep dives into topics, engagement varies. For instance, 70% of readers occasionally read newsletters that summarize news, while 60% engage with in-depth analyses. However, only 15% frequently read opinion pieces.
The Demographics of Newsletter Consumption
Demographically, the survey indicates that newsletter usage is more common among individuals with higher education and income levels. For example, 35% of college graduates report getting news from newsletters compared to 25% of those with only a high school education. This trend is also reflected in racial demographics, with Black and Asian Americans more likely than their White and Hispanic counterparts to utilize newsletters for news.
Interestingly, the newsletters accessed by readers come from a diverse set of sources. A quarter of newsletter users say their most-read newsletters are linked to established news organizations, while an equal percentage report that their preferred newsletters are independent. The remaining responses indicate a mix or uncertainty about the affiliations of the newsletters they receive.
The Future of Newsletters
As the landscape of news consumption continues to shift, the role of email newsletters will be critical to observe. While they currently represent a smaller segment of the overall news ecosystem, their appeal could grow, particularly as more journalists explore self-publishing platforms. For instance, platforms like Substack have gained popularity among writers seeking greater autonomy over their content.
Looking ahead, the potential for newsletters to evolve from a niche format to a more mainstream option remains. As media consumers seek tailored news experiences, newsletters could play a pivotal role in delivering curated content directly to readers’ inboxes.
As this trend develops, it will be vital for content creators and news organizations to understand their audience’s preferences and adapt accordingly. Engaging with readers and encouraging interaction may increase the likelihood that subscribers will not only open but also read the newsletters they receive.
What are your thoughts on the rise of email newsletters as a news source? Share your opinions and experiences below.
