The digital avatar platform Bitmoji, known for its integration with Snapchat, is building a dedicated presence on YouTube. While initially popularized as a tool to create personalized emojis for apply within Snapchat’s messaging features, Bitmoji now operates a YouTube channel, @bitmoji11, offering a different avenue for engagement with the brand and its user base.
The Bitmoji YouTube channel, launched in 2023, currently hosts Shorts and a library of content. The channel’s existence signals a broader strategy for Bitmoji to extend its reach beyond the confines of Snapchat, potentially attracting new users and fostering a more direct relationship with its audience. This move comes as Snap Inc., Bitmoji’s parent company, continues to explore avenues for growth and diversification.
Exploring the Content on Bitmoji’s YouTube Channel
Currently, the Bitmoji YouTube channel features a variety of content, though much of it is currently unavailable for viewing. A search reveals videos such as “Make A Snapchat Bitmoji Outfit 👻⭐,” uploaded on November 4, 2025 and “TRANSFORMING INTO MY SNAPCHAT BITMOJI | #shorts #makeup,” from April 20, 2022. However, both videos are currently marked as unavailable. The channel’s primary function appears to be a hub for Bitmoji-related video content, even if access is limited at this time.
The channel’s description is minimal, simply stating “Bit Moji. Home. Shorts. Library. Bit Moji. @bitmoji11. More about this channel …more. More about this channel …more …more. Subscribe. Home.” This suggests the channel is still in a developmental phase, with potential for expanded content and features in the future.
Bitmoji’s Evolution Beyond Snapchat
Bitmoji was acquired by Snap Inc. In 2016 and quickly became a popular feature within Snapchat, allowing users to create personalized avatars and use them in “Friendmojis” – custom stickers featuring themselves and their friends. According to the official Bitmoji website, users can “Send Bitmojis to anyone…in any app!” and “Link Bitmoji to Snapchat and unlock amazing features.” The platform likewise offers integration with other applications, including iMessage (iOS) and Gboard (Android), as well as a desktop version for Chrome.
The expansion to YouTube represents a further step in Bitmoji’s evolution. While the platform remains closely tied to Snapchat, establishing a presence on YouTube allows Bitmoji to tap into a wider audience and explore new content formats. This strategy aligns with broader trends in the digital space, where brands are increasingly leveraging multiple platforms to maximize their reach and engagement.
What’s Next for Bitmoji?
The future of Bitmoji’s YouTube channel remains to be seen. The current limited availability of content suggests the channel is still under development. However, the channel’s existence indicates a commitment from Snap Inc. To explore new avenues for Bitmoji’s growth. Potential future developments could include tutorials on creating and customizing Bitmoji avatars, behind-the-scenes glimpses into the platform’s development, or collaborations with YouTube creators. As Bitmoji continues to evolve, its YouTube channel will likely play an increasingly important role in its overall strategy.
What are your thoughts on Bitmoji expanding to YouTube? Share your comments below and let us know what kind of content you’d like to observe on the platform!
