Snapchat is rolling out Creator Subscriptions, a new feature designed to deepen connections between fans and the creators they love while providing a sustainable revenue stream for those creators. The launch, which began with a limited alpha test on February 23rd with US-based creators, marks a significant step in Snapchat’s efforts to diversify its income beyond advertising and build a more robust creator economy. The platform, boasting 946 million monthly active users as of Q4 2025 , is expanding the program to Canada, the U.K., and France in the coming weeks.
The move comes as social media platforms increasingly recognize the importance of empowering creators and fostering direct financial support. Snapchat’s approach offers a premium layer of engagement, building on existing monetization tools like the Unified Monetization Program and Snap Star Collab Studio. Creator Subscriptions provide fans with exclusive content and perks in exchange for a monthly fee, fostering a more intimate and rewarding relationship with their favorite Snapchat personalities.
What Do Creator Subscriptions Offer?
Subscribers gain access to a range of benefits, including exclusive content like subscriber-only Snaps and Stories. They also receive priority replies to a creator’s public Stories, meaning their responses are more likely to be seen by the creator. Perhaps most appealingly, subscribers enjoy an ad-free experience within that creator’s Stories . This curated experience aims to provide a more immersive and uninterrupted connection with the content they enjoy.
The specifics of what subscribers receive are determined by each creator. However, Snapchat is providing guidance on pricing tiers to facilitate creators define the value of their community. Creators have the flexibility to experiment with different offerings and tailor their subscription packages to best suit their audience.
How Do Snapchat Subscriptions Work?
Subscribing to a creator is straightforward. Users can visit a creator’s public profile and tap the purple box located under the “Add” button . To discover creators offering subscriptions, users can navigate to Settings > Creator Subscriptions and browse the “Popular Creators” section.
Once subscribed, users will see subscriber-only Stories mixed in with the creator’s public content, identifiable by a lock symbol and a blue Story ring. Direct Snaps are also sent to subscribers, appearing in the user’s Chat feed. It’s important to note that creators can see if subscribers replay or screenshot these exclusive Snaps . Unopened subscription Snaps remain available until opened, with the creator determining how long the Snap remains viewable after opening.
Priority Story replies ensure that a subscriber’s response to a public Story is highlighted for the creator. Creators also have the option to share subscriber responses in their public Story.
Managing Your Subscriptions
Users can cancel a Creator Subscription at any time through the Settings > Creator Subscriptions menu. Selecting the three-dot action menu next to the creator’s name and choosing “Cancel Subscription” will end the subscription at the end of the current billing cycle, allowing continued access to benefits until that time .
Billing for Creator Subscriptions is handled through Apple. For questions regarding billing or to request a refund, users are directed to contact Apple directly .
What’s Next for Snapchat and Creators?
Snapchat’s introduction of Creator Subscriptions is part of a broader trend of platforms seeking to empower creators and build more sustainable ecosystems. As Snap continues to expand the program to new regions and gather feedback from creators and subscribers, we can expect further refinements and potentially new features designed to enhance the experience. The success of this initiative will be a key metric for Snap as it aims to diversify its revenue streams and strengthen its position in the competitive social media landscape.
What are your thoughts on Snapchat’s new Creator Subscriptions? Share your opinions in the comments below!
