International Delight is partnering with socialite and entrepreneur Paris Hilton to launch a new campaign centered around the concept of the “Parista” – someone who injects fun, flavor and glamour into their daily coffee routine. The collaboration, announced February 24, 2026, follows the release of limited-edition cold foam and creamers co-created by the brand and Hilton, aiming to elevate the everyday coffee experience. The initiative will culminate in a free pop-up experience in Santa Monica, California, on March 12, 2026.
The “Parista” lifestyle, as defined by Hilton on Instagram, prioritizes sparkle, personality, and a refusal to be boring. The campaign seeks to inspire coffee drinkers to move beyond plain beverages and embrace flavorful additions as a form of self-expression. International Delight, a brand known for its flavored creamers since 1987, sees this partnership as a natural extension of its commitment to offering consumers unique and exciting coffee enhancements. According to a press release, the company has “always looked for bold ways to show people that coffee doesn’t have to be boring.”
Santa Monica Pop-Up: A Celebration of Flavor
Fans can immerse themselves in the “Parista” lifestyle at a free, high-energy pop-up event at Ocean & Colorado Plaza (1566 Ocean Ave, Santa Monica, CA 90401) on March 12, 2026, from 4:30 p.m. To 6:30 p.m. PT, or while supplies last. The event will offer product sampling of International Delight’s range of creamers, including the new collaborative flavors, as well as free merchandise, photo opportunities, and a chance to connect with fellow flavor enthusiasts. Guests will also receive tips on how to fully embrace the “Parista” aesthetic.
The featured flavors at the pop-up include Raspberry Champagne Creamer, described as a “burst of fruity flavor,” Sweet & Spicy Creamer, which offers a “kick” of heat, and Cotton Candy Cold Foam Creamer, a “nostalgic, sweet, and fabulously pink” option. These flavors represent International Delight’s ongoing innovation in the coffee creamer market, a market the company has been shaping since introducing the first flavored, liquid, non-dairy creamer.
Danone U.S. And the Expansion of Flavor Options
International Delight is a brand under the umbrella of Danone U.S., a food and beverage company employing approximately 5,000 American workers across 13 manufacturing facilities in 10 states. Danone U.S. is a Certified B Corporation®, committed to both economic and social value, and regenerative agriculture practices. The company’s portfolio includes brands like Activia, Dannon, Silk, and STōK Cold Brew Coffee, in addition to International Delight.
Julia Adams, Vice President, International Delight Coffee Creamers at Danone U.S., stated, “Paris Hilton shares our belief that flavor is a form of self-expression, which makes her the perfect partner as we invite fans to have more fun with their daily coffee rituals.” This partnership underscores International Delight’s strategy of leveraging collaborations to reach new audiences and reinforce its position as a leader in the flavored coffee creamer segment.
Those interested in following the campaign and learning how to turn into a “Parista” are encouraged to visit the International Delight Instagram and TikTok pages for updates and inspiration.
The collaboration between International Delight and Paris Hilton represents a unique marketing approach, blending a well-established food and beverage brand with the celebrity influence of Hilton to tap into consumer desires for personalization and enjoyment in everyday routines. The success of the campaign will likely hinge on its ability to resonate with consumers seeking to add a touch of glamour and fun to their daily coffee ritual.
Looking ahead, International Delight will continue to monitor consumer response to the limited-edition flavors and the “Parista” campaign. The brand’s ongoing innovation in the creamer space, coupled with strategic partnerships, suggests a continued focus on expanding its product offerings and engaging with coffee lovers in new and creative ways. Share your thoughts on the new campaign in the comments below!
