A new On Premise Marketing Manager position has been announced at an undisclosed location in Baar, Switzerland, seeking a candidate with expertise in the intersection of marketing and sales within the gastronomy and hospitality (HORECA) sector. The role, advertised internally, focuses on strengthening brand presence, distribution and consumption through a clear, integrated channel and key account strategy.
The position requires a candidate capable of translating marketing strategies into visible results at the point of sale, with a particular emphasis on key accounts and trade marketing. According to the job description, the successful applicant will be responsible for ensuring the consistent implementation of a defined strategy aimed at sustainably increasing brand awareness, distribution, visibility, and consumption.
The announcement comes as the restaurant industry increasingly prioritizes strategic marketing to attract and retain customers. A recent report by Eat App highlights the importance of a structured marketing framework, alongside tactics like advertising, promotions, and customer loyalty programs, to increase sales and profits. The report also emphasizes the growing role of data analytics in personalizing marketing campaigns and improving customer satisfaction.
Experts note that effective restaurant marketing doesn’t necessarily require a large budget. LinkedIn articles suggest that building a strong brand relies on a clear promise rather than expensive advertising. Examples cited include Le Relais de Venise in Paris, which focuses on a single, consistent offering, and Frenchie, which leverages collaborations with international chefs and seasonal menus to maintain a high profile.
The role in Baar will require analytical skills and a results-oriented approach, with a focus on both internal and external stakeholder management. The company is seeking an individual who can develop and execute a marketing plan that aligns with broader business objectives. According to planable.io, a well-thought-out restaurant marketing strategy is crucial for increasing revenue, fostering customer loyalty, and building a solid reputation.
The demand for effective restaurant marketing strategies is growing, as competition intensifies and consumers have more dining options. Bloom Intelligence identifies 33 restaurant marketing strategies to boost revenue in 2026, emphasizing the use of customer data platforms, AI automation, and reputation management. Toast, a point-of-sale system provider, defines a restaurant marketing strategy as the collective marketing efforts organized and tracked in a marketing plan, emphasizing the importance of customers as the bedrock of the business.
The company has not yet announced a timeline for filling the position, nor have they specified the brand or products the On Premise Marketing Manager will be responsible for promoting.
