Craig Tiley, the former CEO of Tennis Australia and a key figure in the growth of the Australian Open, has been appointed the recent chief executive of the United States Tennis Association (USTA). The announcement, made on Tuesday, February 24, 2026, marks a significant shift in leadership for American tennis as the USTA aims to reach 35 million players by 2035. Tiley will replace Lew Sherr, who recently transitioned to the New York Mets as their chief executive.
Tiley’s appointment comes after a search prioritizing a leader capable of accelerating participation growth and leveraging the U.S. Open’s platform for broader impact. The USTA Board Chair and interim co-chief executive, Brian Vahaly, highlighted Tiley’s “rare combination of global credibility” and commitment to grassroots development as crucial factors in the decision. This move signals a focus on both the elite level of the sport and expanding its reach to a wider audience across the United States.
From Australian Open to U.S. Open: A New Chapter for Tiley
For 13 years, Tiley served as CEO of Tennis Australia, overseeing a period of unprecedented growth for both the Australian Open and the sport within the country. He initially joined Tennis Australia in 2005 as Director of Player Development before becoming Australian Open Tournament Director in 2006. Under his leadership, the Australian Open expanded to a 15-day event, consistently breaking attendance and revenue records, as noted by ESPN reports. He is recognized for his forward-thinking approach to the game and his ability to innovate within a traditional sporting landscape.
Tiley’s role at the USTA will not include tournament direction for the U.S. Open. Instead, he will function alongside Eric Butorac, who was appointed U.S. Open tournament director last fall after replacing Stacey Allaster. This division of responsibilities suggests a strategic approach to leadership, with Tiley focusing on the broader organizational goals and Butorac concentrating on the operational aspects of the U.S. Open.
USTA’s Growth Objectives and Tiley’s Vision
The USTA has experienced six consecutive years of participation growth, and Tiley’s arrival is intended to build on this momentum. The organization’s ambitious goal of reaching 35 million players by 2035 requires a strategic leader capable of fostering both elite performance and widespread engagement. Tiley expressed his enthusiasm for the role, stating, “I am truly honored to step into the role of CEO of the USTA later this year.” He similarly emphasized his admiration for the USTA’s leadership in growing the game and the success of the U.S. Open, according to a statement released by Tennis.com.
Tiley, a South African native who is 64 years old, also has a background as a college coach in the United States, providing him with a unique understanding of the American tennis landscape. This experience is expected to be valuable as he navigates the challenges and opportunities presented by the USTA’s diverse constituency.
Transition and Future Outlook
Tiley will ensure a smooth transition of leadership at Tennis Australia before formally assuming his responsibilities at the USTA later this year. Tennis Australia Chair Chris Harrop lauded Tiley’s transformative tenure, noting the significant growth in participation and engagement with the sport under his leadership, as detailed in a Tennis Australia announcement. The organization is currently seeking a successor to fill his role.
The appointment of Craig Tiley represents a bold move by the USTA, signaling a commitment to innovation and growth. His proven track record in Australia, combined with his understanding of the American tennis system, positions him well to lead the organization into its next chapter. The focus will now shift to implementing strategies to achieve the ambitious participation goals and further elevate the U.S. Open as a global sporting event.
What impact will Tiley’s leadership have on the future of American tennis? Only time will tell, but the USTA’s decision clearly indicates a desire for change and a renewed focus on expanding the sport’s reach. Share your thoughts in the comments below, and be sure to share this article with fellow tennis enthusiasts.
