Intesa Sanpaolo Assicurazioni has turn into the first Italian bancassurance operator to join the Conference of European Bancassurers (CEB), the company announced February 23, 2026.
The move, according to a statement released by Intesa Sanpaolo, strengthens the company’s international standing and its ability to contribute to discussions regarding the evolution of the bancassurance model across Europe. The CEB currently comprises 21 insurance companies from across the continent.
The Conference of European Bancassurers facilitates collaboration between industry participants, institutions, and stakeholders, with a focus on demonstrating the benefits of bancassurance to consumers, the insurance sector, and society as a whole. Its activities include research support, event organization, and analysis of regulatory changes at both European and national levels.
Key areas of focus for the CEB include promoting sustainability within the bancassurance model, increasing consumer understanding of insurance products, addressing protection gaps in the market, and evaluating the impact of legislative and regulatory changes. The organization also supports its member companies in their interactions with European and international bodies.
By joining the CEB, Intesa Sanpaolo Assicurazioni aims to play a more active role in shaping European discussions on industry transformation, competitive dynamics, and the regulatory frameworks governing insurance distribution. A company statement indicated the participation reinforces a commitment to the growth and recognition of the bancassurance model on a European scale.
The CEB’s membership now includes a representative from Italy’s largest bancassurance group, potentially influencing future dialogue on industry standards and regulatory approaches.
