Ariana Grande, known for her signature high ponytail and ever-changing hair colors, recently surprised fans with a rare look at her natural hair texture. The singer showcased her dark, curly hair in a video posted by her makeup brand, r.e.m. Beauty, sparking a wave of enthusiastic reactions online. This reveal offers a glimpse behind the carefully constructed image Grande has maintained for years, revealing the impact of extensive hair styling and coloring on her natural tresses.
For years, Grande’s long, sleek ponytail has been a defining feature of her public persona. However, the style wasn’t simply a fashion choice. it was a practical solution to conceal significant hair damage. As early as 2014, Grande explained that repeated bleaching and dyeing – a necessity for her role as Cat Valentine on the Nickelodeon show Victorious – had left her hair severely broken. “I had to bleach my hair and dye it red every other week for the first 4 years of playing Cat… as one would assume, that completely destroyed my hair,” she shared. She continued, stating her hair was “so broken that it looks absolutely ratchet and absurd when I let it down.”
The recent video, posted on Instagram, shows Grande going through her purse to demonstrate the sheer number of lip products she carries. While showcasing her everyday essentials, her hair is pulled back with a headband, revealing her natural curls. The video quickly gained traction, with fans expressing their excitement and surprise in the comments. “HER CURLY HAIRRRRR OMGGGGG,” one user wrote, while another simply stated, “I did not know she had curly hair.”
This isn’t the first time Grande has hinted at her natural hair texture. In December 2025, she updated her pinned posts on Instagram to include images showcasing her curls, as noted on Reddit in a post on r/ariheads. However, the r.e.m. Beauty video provides one of the clearest and most widely circulated views of her natural hair to date.
Grande’s hair journey has been well-documented, from the bright red dye of her Victorious days to the blonde styles she sported during her recent Wicked press tour. She briefly returned to brunette before revealing her natural curls. E! News reported that Grande was seen with her natural curls while revealing the “shocking number of lipsticks and glosses” she carries in her handbag on March 4th.
The singer’s willingness to share this more natural look resonates with fans who appreciate authenticity and a departure from heavily styled appearances. The moment provides a reminder that even the most polished celebrities face hair challenges and embrace their natural textures. The embrace of natural hair textures is a growing trend, and Grande’s participation, even in a small way, contributes to the conversation.
As Grande continues to navigate her career, including her role in the highly anticipated Wicked film, it remains to be seen how often she will showcase her natural curls. However, this recent glimpse has undoubtedly sparked a renewed appreciation for her versatility and willingness to embrace her authentic self. Fans will be watching to see if this marks a shift towards more frequent displays of her natural hair, or if it remains a rare and cherished moment.
What do you think of Ariana Grande’s natural curls? Share your thoughts in the comments below!