Montecito, California – In a shift for the Duchess of Sussex’s lifestyle brand, As Ever is now operating independently of Netflix, a little over a year after its launch. The move, announced on Wednesday, March 6, 2026, doesn’t signal a complete severing of ties with the streaming giant, yet, as the Sussexes’ overall first-look deal remains in place.
As Ever, which debuted in February 2025 alongside Meghan Markle’s culinary series “With Love, Meghan,” has quickly grown to include a range of household items, from fruit spreads and teas to wine, and honey. The brand’s success, according to a spokesperson, has paved the way for this next chapter. This transition reflects a strategic move to allow As Ever to stand on its own and pursue further growth, building on the momentum established during its initial partnership with Netflix.
“As ever is grateful for Netflix’s partnership through launch and our first year,” a spokesperson for As Ever stated in a press release. “We have experienced meaningful and rapid growth and As ever is now ready to stand on its own. We have an exciting year ahead and can’t wait to share more.” Netflix echoed this sentiment, emphasizing the brand’s origins and future potential.
“Meghan’s passion for elevating everyday moments in beautiful yet simple ways inspired the creation of the As Ever brand, and we are glad to have played a role in bringing that vision to life,” a Netflix spokesperson said. “As it was always intended, Meghan will continue growing the brand and take it into its next chapter independently, and we look forward to celebrating how she continues to bring joy to households around the world.”
A Familiar Path for the Duchess
This venture into lifestyle branding isn’t new territory for Markle. Before her marriage to Prince Harry in 2018, she cultivated a dedicated following with her lifestyle blog, “The Tig,” which similarly focused on cooking, entertaining, and mindful living. The launch of As Ever, and the accompanying Netflix series, represented a return to those roots, offering a platform to share her passions with a wider audience.
“With Love, Meghan” offered viewers a glimpse into Markle’s approach to hosting and entertaining, often featuring appearances from celebrity friends. However, viewership numbers for the series were relatively modest. Data released by Netflix revealed that Season 2 of “With Love, Meghan” logged just 2 million views from its August 2025 release through December 2025, although the “Holiday Celebration” special garnered 2.4 million views. The series has not yet been renewed for a third season.
Archewell Productions Deal Remains Intact
Despite the shift for As Ever, the broader partnership between the Sussexes and Netflix remains strong. Archewell Productions, the couple’s production company, still maintains a multi-year first-look deal with the streamer, meaning Netflix has the first opportunity to develop any television or film projects originating from Archewell. E! Online reports that this deal is unaffected by the As Ever separation.
The couple, who reside in Montecito, California, with their two children, Prince Archie, 6, and Princess Lilibet, 4, continue to explore various creative and philanthropic endeavors through Archewell. The organization focuses on projects related to mental health, online safety, and racial justice.
The decision to allow As Ever to operate independently suggests a strategic recalibration, allowing Markle to fully control the direction and growth of her lifestyle brand. While the future of “With Love, Meghan” remains uncertain, the brand itself is poised to continue expanding its product line and reach.
As Ever’s move to operate independently marks a new phase for the brand, and it will be interesting to observe how it evolves and expands its offerings in the coming months. The continued first-look deal between Archewell Productions and Netflix suggests that further collaborations between the Sussexes and the streaming platform are still on the horizon.
What are your thoughts on Meghan Markle’s As Ever brand going independent? Share your opinions in the comments below!
