Stray Kids’ I.N, the rising K-pop star and newly appointed global brand ambassador for Italian luxury jeweler Damiani, is opening up about his passions, his definition of love, and the importance of staying true to oneself. The artist, whose full name is Yang Jeong-in, is quickly becoming a prominent figure in the fashion world, alongside actress Jessica Chastain, who similarly represents the brand. This partnership underscores Damiani’s strategic move to broaden its reach within the global celebrity landscape.
Born in Busan, South Korea, in 2001, I.N debuted with Stray Kids in 2018 and has since captivated millions with his unique vocal style and charismatic stage presence. Beyond his musical achievements, I.N’s growing influence extends to the realm of fashion, and his collaboration with Damiani is a testament to his evolving status as a style icon. The partnership was first reported by WWD in May 2025, highlighting the growing trend of K-pop stars aligning with luxury brands. WWD detailed the announcement and I.N’s enthusiasm for the role.
I.N’s connection to Damiani goes beyond mere endorsement. He expressed a genuine appreciation for the craftsmanship inherent in each piece, stating, “I was attracted to Damiani’s craftsmanship because every piece has a strong and distinctive character. You can really feel the artisanal quality behind every jewel, and that’s what makes it incredibly special. Every time I wear it, I feel remarkably satisfied and confident.” This sentiment reflects a broader theme within Stray Kids’ music, which often emphasizes self-expression and ambition.
The artist recently appeared on the Italian news program X-Style, discussing his involvement with Damiani during Milan Fashion Week. As reported by I_NNATION on X, the segment included an exclusive interview with I.N and Damiani President Guido Damiani, emphasizing the brand ambassador’s ability to draw attention and engagement.
Defining Love and the Importance of Sacrifice
In a recent interview, I.N delved into his personal philosophy, offering a poignant perspective on love. “There are many ways to define love, but for me, love is sacrifice. When you truly love someone, it becomes natural to be willing to give up a part of yourself for that person,” he shared. This introspective view resonates with the emotional depth often explored in Stray Kids’ lyrics.
When asked about a favorite lyric from the group’s discography, I.N pointed to the song “Grow Up.” “I like the lyrics of the song Grow Up. There’s a phrase that gave me a lot of comfort in a difficult time, so it has a special meaning for me.” This highlights the power of music as a source of solace and inspiration, both for the artist and his fans.
Finding Joy in Fans and Personal Time
I.N attributes much of his happiness to the group’s dedicated fanbase, known as STAY. “I think they are the STAY, our fans. Thanks to their presence, I can express myself freely with the music, performances, and fashion that I love.” This reciprocal relationship between artist and fan is a cornerstone of the K-pop experience.
Balancing a demanding career with personal well-being is crucial for I.N. “The music of Stray Kids often has powerful and intense sounds, so in my free time I tend to listen to quieter music. I meet many people and perform in front of large crowds, so I build sure to also carve out some time for myself.” This dedication to self-care underscores his commitment to maintaining a healthy work-life balance.
Growth, Resilience, and Advice for Aspiring Artists
Reflecting on his journey since debuting with Stray Kids in 2018, I.N acknowledges significant personal growth. “I think I’ve grown a lot mentally. I will certainly continue to work hard to become even more resilient and strong in the future.” This commitment to continuous improvement is a driving force behind his success.
For aspiring K-pop artists, I.N offers sage advice rooted in his own upbringing. “Since I was little, my father always told me that there is no single right answer in life, everyone must find their own way. I hope that those who dream of becoming an artist really focus on what they want to do and find their own answers through the dreams they cultivate.”
Looking Ahead
I.N’s partnership with Damiani is set to be fully unveiled in an advertising campaign following the summer, promising a captivating visual representation of the artist’s style and the brand’s exquisite craftsmanship. Damiani’s official announcement showcases the artist’s embodiment of the brand’s values. As I.N continues to evolve as both an artist and a fashion icon, his influence is poised to expand further, solidifying his position as a leading figure in the global entertainment landscape.
What are your thoughts on this exciting collaboration? Share your comments below and let us grasp what you’re most looking forward to seeing from I.N and Damiani!
