La Equidad Seguros has appointed Santiago Leiva as Head of the Commercial Area and Fernando Álvarez as an Advisor to the Presidency, the company announced Friday. The appointments are part of a broader plan to strengthen the institution and expand its market share, according to a company statement. Leiva, a certified insurance technician, will focus on the strategic development of the business, strengthening relationships with producers and clients, and enhancing the company’s competitive positioning, the statement said. Álvarez, an engineer with over four decades of experience in the insurance sector, will provide technical expertise and strategic guidance to support the company’s growth and institutional consolidation. La Equidad Seguros is a Colombian cooperative comprised of two insurance companies: La Equidad Seguros Generales and La Equidad Seguros de Vida, which also includes a Labor Risk Administrator. The cooperative aims to promote a culture of prevention and provide security for individuals, families, businesses, and their employees. It is owned by cooperatives, non-profit entities, and its own workers. The company’s leadership includes President Leonor Rosario Espinosa, and board members Edixon Tenorio, Armando Cuellar Arteaga, Esteban Cobo, Juan Antonio Reales, Orlando Céspedes Camacho, Yolanda Reyes Villar, and José Franklin García, along with Nohelia Jaramillo. As of March 7, 2026, La Equidad Seguros’ website indicates its priority is “your security,” offering life, auto, and home insurance. The company’s location is listed as Bogotá D.C., Colombia.
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