New York City is set to host the HSBC SVNS New York, a major rugby sevens tournament, this weekend at Sports Illustrated Stadium. The event promises a festival atmosphere alongside thrilling on-pitch action, aiming to draw fans to the sport in the United States. The announcement was shared on Facebook, signaling the arrival of the international competition to the city.
The HSBC World Rugby Sevens Series, now branded as SVNS, is bringing its unique blend of fast-paced rugby and vibrant entertainment to New York. This event is a key component of World Rugby’s strategy to grow the sport’s presence in the US market, building momentum towards the men’s and women’s Rugby World Cups scheduled to be held in the States in 2031 and 2033, respectively. The series aims to capture a larger share of the US sports rights market, with World Rugby estimating that securing just 1% could double the sport’s revenues.
The tournament isn’t just about the rugby; it’s positioned as an “epic rugby festival,” offering fans an immersive experience beyond the matches themselves. Attendees can expect a high-energy atmosphere within the city, capitalizing on New York’s reputation as a global entertainment hub. Tickets for the event are currently available, encouraging fans to be part of the action. You can find tickets and more information at the official SVNS website.
This event follows a growing trend of international sporting events choosing New York as a host city. The inclusion of rugby sevens at the 2028 Los Angeles Olympics is also expected to boost interest in the sport nationwide. Strategic test matches are also being staged in the US, and the 2030 finale of the biennial Nations Championship is being considered for a US location, all contributing to increased awareness and engagement.
Roc Nation, the sports agency founded by Jay-Z in 2008, is heavily involved in promoting rugby stars globally. The agency represents several high-profile rugby players, including Siya Kolisi, Cheslin Kolbe, Ardie Savea, Maro Itoje, and Marcus Smith. Roc Nation expanded into rugby in 2019, recognizing the sport’s potential for growth, particularly in the US market. According to Roc Nation Sports International president Michael Yormark, rugby needs to adopt strategies from successful American sports leagues like the NBA and NFL to achieve commercial viability in the US.
Ardie Savea, All Blacks star flanker, signed with Roc Nation Sports in December 2021, facilitated by an introduction from Siya Kolisi, who was the first professional rugby player to join the agency’s roster. Savea stated that the agency’s support will allow him to focus on his on-field performance and pursue entrepreneurial and philanthropic interests. The New Zealand Herald reported on the deal, highlighting the growing interest in rugby from prominent sports agencies.
The presence of Roc Nation and its star clients underscores the increasing investment in rugby’s global appeal. The agency’s diverse portfolio, which includes athletes from soccer and US major leagues, as well as entertainment figures, positions it to effectively promote rugby to a wider audience.
As the HSBC SVNS New York approaches, the event represents a significant opportunity to showcase the excitement of rugby sevens to a new audience and further establish the sport’s foothold in the American market. The success of this tournament will be a key indicator of rugby’s potential for long-term growth in the United States.
What impact will the HSBC SVNS New York have on the future of rugby in the US? Share your thoughts in the comments below and help spread the word about this exciting event!
