A comprehensive new history of Apple, titled “Apple: The First 50 Years,” launched this week, offering a deep dive into the company’s evolution from its founding to its current status as a tech industry titan. Authored by David Pogue, a seven-time Emmy Award winner and former tech columnist, the 608-page book draws on over 150 interviews with key figures who shaped Apple’s trajectory, including co-founder Steve Wozniak, former CEO John Sculley, and design chief Jony Ive. The release coincides with Apple’s upcoming 50th anniversary on April 1, 2026, marking half a century since the company’s inception on April 1, 1976.
Currently, Amazon is offering the hardcover edition of “Apple: The First 50 Years” at a discounted price of $39.30, down from its list price of $50.00 – the lowest price seen so far for the book. The sale includes an estimated delivery date of March 19, 2026, with free delivery options available. This launch week discount provides an opportunity for those interested in Apple’s history to acquire a detailed account of its five decades of innovation.
Uncovering Apple’s Untold Stories
Pogue’s research aims to correct common misconceptions surrounding Apple’s origins and key moments. According to the book, Apple did not actually begin in a garage, Steve Jobs was not the company’s first CEO, and John Sculley did not fire Jobs – challenging long-held narratives. The book as well sheds light on the importance of the Newton in saving the company and clarifies that the concept of a tablet predated the iPhone. These insights, gleaned from extensive interviews and research, offer a fresh perspective on Apple’s journey.
The book explores pivotal successes like the iPod and iPhone, as well as instructive missteps such as the Lisa and MobileMe, providing a balanced assessment of Apple’s triumphs and challenges. Pogue’s operate as a CBS Sunday Morning correspondent and his previous experience covering Apple for The New York Times and Macworld bring a seasoned perspective to the narrative. He recently conducted an extended interview with Apple CEO Tim Cook, offering further insights into the company’s past and future.
Availability and Additional Deals
“Apple: The First 50 Years” is available in both hardcover and digital formats. For those seeking additional Apple-related deals, a roundup of the best bargains from the past week can be found here. Readers interested in staying informed about future discounts can also sign up for a Deals Newsletter to receive updates on the latest offers.
Pogue will also be interviewing Apple’s former marketing chief Phil Schiller on March 18, 2026, at 3:30 p.m. Eastern Time at SXSW 2026 in Austin, Texas. This event will provide further discussion and insights into Apple’s history and marketing strategies.
As Apple approaches its 50th anniversary, the company has announced plans to celebrate the milestone over the coming weeks, though specific details remain undisclosed. The release of Pogue’s book provides a timely and comprehensive look back at the company’s remarkable journey, offering a valuable resource for anyone interested in understanding the forces that shaped one of the world’s most influential technology companies.
The launch of “Apple: The First 50 Years” marks a significant moment for Apple enthusiasts and those interested in the history of technology. As the company looks ahead to its next half-century, Pogue’s book offers a compelling and insightful account of its past, providing a foundation for understanding its future direction. What new revelations will emerge as Apple celebrates its anniversary? Share your thoughts in the comments below.
