South Korean consumers seeking solutions for scalp and hair health now have increased access to My녹셀, a specialized brand from Hyundai Pharm. The company’s Pore Cleansing Scalp Shampoo, part of its solution line, is now available at major Olive Young locations across the country, signaling a significant expansion of its retail presence. This move comes as interest in scalp and hair care products, particularly among men, continues to rise in South Korea.
The increased availability of My녹셀 products at Olive Young reflects a broader trend of expanding men’s grooming sections within the popular beauty retailer. Olive Young is actively curating more hair care options for male consumers, recognizing a growing demand for specialized products. The My녹셀 Pore Cleansing Scalp Shampoo is positioned as a key offering within this expanded selection, catering to those focused on scalp health.
Hyundai Pharm’s My녹셀 Pore Cleansing Scalp Shampoo is specifically formulated for deep scalp cleansing. The product features the company’s proprietary “My녹셀 V Complex” at a concentration of 10%, designed to target and address scalp concerns. Clinical testing has demonstrated the shampoo’s effectiveness in improving scalp oil and flake levels, reducing redness, and removing ultrafine dust particles. It has also been shown to provide relief from scalp itchiness and improve hydration, according to the company.
Product Recognition and Consumer Demand
The efficacy of the My녹셀 Pore Cleansing Scalp Shampoo is further underscored by its recent recognition within the popular online hair loss community, “Daedaemo.” The product earned the top spot in Daedaemo’s “Daedaemo Pick,” a ranking based on aggregated user reviews and ratings. This consumer-driven accolade highlights the product’s positive reception and effectiveness among those actively seeking solutions for scalp and hair issues. The shampoo is also gaining traction on Olive Young’s online mall within the men’s care and hair care categories.
The expansion to Olive Young stores includes participation in the retailer’s men’s hair care curation, offering consumers a convenient way to purchase the product. A promotional campaign is planned to coincide with the launch, including a special “Today’s Special” discount on March 16th at Olive Young, offering customers significant savings.
Hyundai Pharm’s Continued Innovation
This expansion builds on Hyundai Pharm’s ongoing commitment to innovation in the hair and scalp care market. In February 2026, the company’s ‘Scalp Intensive Ampoule’ was recognized as a real-time best-selling product. Hyundai Pharm also recently launched a promotional campaign for its PDRN-based hair growth product, and has partnered with GS SHOP for distribution. The company continues to invest in research and development, as evidenced by its recent launch of a foam-based hair loss treatment, ‘My녹실폼 5% Aerosol,’ accompanied by a new advertising campaign.
Hyundai Pharm has also been actively involved in cultural initiatives, sponsoring a cello recital by Pablo Casals International Cello Competition winner Moon Tae-guk. The company’s diverse portfolio extends beyond hair care, encompassing pharmaceutical products and cultural contributions.
The increased availability of My녹셀 products at Olive Young represents a strategic move by Hyundai Pharm to meet growing consumer demand for effective scalp and hair care solutions. With its clinically proven formula and positive consumer reviews, the Pore Cleansing Scalp Shampoo is poised to become a popular choice for those seeking to improve their scalp health.
Disclaimer: This article provides informational content about health and wellness topics. We see not intended to be a substitute for professional medical advice, diagnosis, or treatment. Always seek the advice of your physician or other qualified health provider with any questions you may have regarding a medical condition.
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