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Tuesday, May 19

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Technology

The Rise of Fandom-Driven Consumption and Brand Collaborations

South Korea’s coffee industry is weaponizing “fan consumption”—collaborating with K-pop idols, anime franchises, and niche subcultures to turn casual drinkers into hyper-engaged brand loyalists. Why? Because dopamine-driven “gacha-style” randomness (limited-edition ... Read More

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